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Nigerians Ask NBC to Compel TSTV to Come Clean

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Some Nigerians have asked National Broadcasting Commission (NBC), to compel the management of new pay-television, TSTV, to come clean on its business plan for the country.

 

Daily Post reported ever since the TSTV announced its arrival and November 1 take-off date, there has been controversies surrounding its operations, despite earlier excitement about the arrival of the company.

 

It could be re-called that TSTV’s launch was grand, raising a lot of expectations.

 

However, the first major controversy came calling as FOX Network Group (FNG), owners of the FOX television channels, was reported to have denied that it has any agreement with the new pay-television service provider, TSTV, to carry its channels in Nigeria.

 

The position of FNG was made known in a statement signed by Jeremy Griesel of Jeremy Griesel Communications on behalf of FOX Network Group Africa, TSTV’s advertisement of FOX channels on its platform is inappropriate.

 

“Despite advertised claims regarding FOX channels, FOX does not have any agreement with TSTV regarding distribution of channels, but remains confident that TSTV will normalise the situation prior to the launch of its service to ensure the consistency between platform content claims and subscriber expectation,” FOX had said.

 

Following these developments, some concerned Nigerians have asked the company to come clean on its plan for the masses.

 

One of the concerned Nigerians stated that: “The new pay-television provider has been forced to move the commencement of its commercial operations to November 1, a whole month after it promised to roll out. Sales of its hardware also appear to have been suspended. This calls for question.

 

“These developments have no doubt left Nigerians in a doubt on whether the TSTV was indeed prepared to provide the needed competition in the Nigerian market.

 

“In a September 25 post on TSTV’s Facebook page, the company, responding to a question said it will broadcast the English Premier League, Spanish La Liga and UEFA Champions League. But when asked about the frequency and the percentage of league games to be shown, no response was issued.

 

“A writer on the TStv Facebook page had called the attention of others to the fact redistribution of sport content is jurisdictional. beIN Max, one of the range of channels being offered airs foreign league matches in the Middle East and North Africa to Arabic-speaking audiences. The company pretended not to see it.

 

“As it stands, it appear that TSTV is trying to get in its excuses early in anticipation of failure to meet the stratospheric expectations it has created. It looks like a victim of its own success at failure.

 

Similarly, another Nigerian, Festus Igeniwari, said: “I maintain that the PayTV industry in Nigeria is a level-playing field for everyone serious and capable enough to offer Nigerians the best value for money in world-class content.

 

“First of all, it is important Nigerians realize that – as a rule – you don’t start off a marathon by sprinting; and when a claim sounds too good to be true, it usually is.

 

“So, we are calling on the Nigeria Broadcasting Commission, to as a matter of urgency, tell Nigerians what they need to know as far as the TSTV if concerned. Let Nigerians know exactly what they have come to offer.

 

“There is a lot of confusion and we should not wait until things get too late before the right thing is done. “


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Jumia Nigeria kicks off Tech Week 2024

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Jumia, the leading pan-African e-commerce platform, has commenced its annual ‘Tech Week’ campaign, offering exciting deals and the latest gadgets to help Nigerians elevate their tech experience.

This year’s theme “Upgrade Your Experience” focuses on empowering consumers to embrace the transformative power of technology. The campaign running from March 18th to March 31st, 2024, provides millions of consumers with the opportunity to snag amazing deals on a wide range of tech essentials, from cutting-edge smartphones and laptops to top-of-the-line home appliances and entertainment systems. Partnering with top brands like Infinix, Tecno, Xiaomi, Oraimo, Binatone, Haier Thermocool, Sun King and Itel, Jumia ensures a diverse selection of high-quality products across different categories.

“We’re thrilled to present Jumia Tech Week 2024, a platform to bridge the digital gap and empower Nigerians with the latest technology. With the continuous rise in smartphone adoption and internet penetration in the country, the demand for accessible tech is stronger than ever. Through strategic partnerships with top international and local brands, we aim to make tech upgrades a reality for all. During this campaign, consumers will have access to a wide range of high-quality tech products at the best prices,” said Sunil Natraj, CEO, Jumia Nigeria.

Commenting on the partnership with Jumia for Tech Week, Oluwayemisi Ode, Integrated Marketing Communications & PR Manager, Infinix Nigeria, said “Infinix is thrilled to once again partner with Jumia for Tech Week 2024. Our partnership with Jumia exemplifies our commitment to providing customers with access to cutting-edge smart mobile devices at best value.

“Jumia’s reach as Africa’s leading e-commerce platform provides the perfect platform to showcase Infinix’s cutting-edge smartphones, and accessories to a wider audience. This year, we’re particularly excited to offer Tech Week shoppers exclusive deals on our latest devices, making it the perfect opportunity for consumers to upgrade at the best prices.

With over 103 million internet users reported at the start of 2024, Nigeria continues to witness a surge in internet penetration, exceeding 45%. Smartphone adoption is also on the rise, highlighting the growing appetite for technology amongst Nigerians. Jumia Tech Week caters to this evolving landscape, providing a platform for seamless access to the latest tech essentials.

Beyond just amazing deals, Jumia Tech Week offers exclusive flash sales with further discounts on select products, exciting giveaways and contests throughout the campaign, as well as a seamless online shopping experience with secure payment and pay-on-delivery option.


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NBC Approves First Children’s TV in Nigeria

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National Broadcasting Commission (NBC) has granted a license to Idowu Sowunmi,  former editorial member of ThisDay Newspapers, to operate Nigeria’s first-ever children’s television station.

NBC Approves First Children’s TV in Nigeria

The new station, which will be sited in Lagos State, is expected to cater specifically to the entertainment and educational needs of the country’s population of young citizens. Programming will include a range of locally-produced and international content, including cartoons, educational shows, and live-action series.

Sowunmi said his company, Three Tees Entertainment Limited, was committed to providing high-quality, age-appropriate content that promotes learning, creativity and positive values.

The launch of the station will mark a milestone in Nigeria’s broadcasting landscape, and is expected to have impacts on the lives of children across the country.

Speaking further, Sowunmi, who is the company’s chairman said: “We are honoured to pioneer this initiative. We are dedicated to creating a platform that inspires, educates, and entertains Nigeria’s future leaders. We’re also coming up with the first children’s radio as soon as we secure the necessary approval.

“Available demographic records indicate that children aged 0 to 14 years account for more than 44 percent of Nigeria’s total population, that’s about 100 million. Our focus is to give this huge population a voice, a veritable platform to express themselves, and make meaningful contributions towards overall societal development.”

 


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The AMVCA Creates Positive Impacts on Brand Image, Says Sponsors

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The much-anticipated announcement for the milestone edition of the Africa Magic Viewers’ Choice Awards (AMVCA) was held on Tuesday, March 12, 2024, at the MultiChoice Studios, Ilupeju.

AMVCA

The event highlighted the positive impact of the awards show over the years and marked the announcement of new developments to the upcoming 10th edition.

The African Magic Viewers’ Choice Awards (AMVCA) has become the standard for recognising excellence in the African film industry. Through the years, the AMVCAs has invested N9 billion in award events, training and logistics, and created over 27,000 long and short-term jobs. The awards have also honoured over 300 African film and TV industry professionals in front and behind the camera.

The Africa Magic Viewers’ Choice Awards (AMVCA) has a track record of successful collaborations with both new and existing sponsors, which have proven to be mutually beneficial. One of the most loved malt drink brands, Amstel Malta, is once again the headline sponsor of the awards ceremony, while Pepsi is also returning as a sponsor.

“In partnership with our sponsors, Amstel, Pepsi, Promasidor, and Martell, we call on Africa to join in this celebration, as we begin with the announcement of final nominees in each category, live across all Africa Magic channels, on March 24 at 8 pm.

“The voting portal will open immediately after the announcement,” Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, said.

Francis Obiajulu, the Senior Brand Manager at Amstel Malta, explained that their headline sponsorship has continued for nine years due to the significant and noticeable positive impact the sponsorship has had on the brand image, brand health, and equity growth.

Segun Ogunleye, the General Manager of Marketing for Seven-Up Bottling Company, reiterated AMVCA’s impact on connecting brands with consumers on a deeper level. Ogunleye explained that in a market where everyone is offering the same thing, the only thing that can set you apart is having an emotional connection with your audience.

Other sponsors of the 10th AMVCAs include TECNO, Verve, QuickTeller, Tiger Beer, MTN, and Indomie. The AMVCA 10th edition will run for two days, starting on May 10 with the Young Filmmakers and Content Creators event in the morning, followed by the Cultural Day and Opening Night celebration in the evening. The Main Awards Ceremony unfolds on the night of May 11, 2024.


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