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Nigeria’s Webhosting, DNS Industry Set to Become Largest in Africa- Ajao

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Oluniyi Ajao is the manager, Web4Africa, an Internet Entrepreneur and Technology Enthusiast.  He was an author with ‘Global Voices Online’ for six years, aggregating blog posts from West Africa.
Ajao is a recipient of Africa Young Entrepreneur of the Year by Africa Information Technology & Telecoms Awards (AITTA) 2016. In this interview with peter oluka, he assessed the Nigerian webhosting and domain name system industry.

Web4Africa’s Interest in Nigerian Market

 First, I am a Nigerian, but I relocated out of Nigeria about 14 years ago. Because of that, the interest in the Nigerian market has always been there. Though we started in Ghana and have since moved to South Africa, we have always had significant number of customers in Nigeria. We have also acquired some Nigerian web hosts in the past such as NairaHost and Alireta which also boosted our customer base in the country.

Pricing

Our strongest area has always been the mass market. So, it so happens that to cover that large number of people, our price has to be reasonable. We make our pricing to be within reasonable range to attract the right people.

Assessment of Nigeria’s Webhosting/ DNS Industry

Yes, Nigeria is where it is but growing fast. It is currently rated the second largest on the Continent in terms of domain name system (DNS) growth. Based on the country’s population, it is only a matter of a few years before the Nigerian domain name system becomes the largest in Africa. The hosting infrastructure is becoming robust and companies are beginning to appreciate the reasons to host their data locally. On the other hand, the Federal Government has issued directives for its data hosted abroad be brought back to the country.

Client/Customer Relationship

Nigeria is a developing country and like every other sector the domain/webhosting is still developing. So, the market is not as sophisticated as you have in the developed countries like the United States, United Kingdom and South Africa. It is basically catching-up. Over time, the hosting companies will improve their processes, quality of service, customer service; eventually, the market will catch up.

HTTPs Vs HTTP and Market Demand

Generally, it is what the market demands that will be offered. Sometimes, technological advancement does demand for massive changes. We do offer HTTPs. The reasons for adopting HTTPs are increasing daily. Recently, Google said they would give websites that are on HTTPs a slightly higher ranking.

That inspired a lot of people to adopt HTTPs. Few weeks ago Chrome and Firefox started showing a warning on web pages that contain forms but that doesn’t have HTTPs. So, I believe that because the internet is evolving the need to have HTTPs is beginning to increase and more people now understand what it stands for. I believe the adoption will increase in the country (Nigeria) as well.

Low Take of DNS Industry in Nigeria

One of the reasons domain name is slowed in Nigeria can be attributed to the slow internet penetration. So, even though there are 34 million small and medium enterprises (SMEs) in Nigeria (according to the Federal Government’s statistics),  many of the proprietors own multiple companies. Now, how many of them can/or use the internet? How many have adopted processes that can make their business more efficient?

There is also a notion that when the Nigeria Internet Registration Association (NiRA) says the number of domains in Nigeria is less than 80,000; I think it is only .ng. I strongly believe that if we begin to compute figures on .com, .net, .org and other international domain types, the number would be well over 300,000.

Another reason is: we don’t really have technology in our culture. We still view it as ‘White-People’s thing’. Gradually, due to the efficiency it brings, we are beginning to adapt and increase our interests in technology and embrace the internet, because email is still better than writing a letter.

I believe that is changing as well. For historical reasons, the number of .ng domain names is not as high as .com in Nigeria, but I believe it will change.

One of the reasons forcing the quicker changes is the dollar-naira impasse. A few years ago, .com.ng was more expensive .com, but today, .com.ng is less than half the price of .com. So, market forces will also compel people to migrate to .ng domain names.

Download vs Upload

I believe the context there is local content. Nigeria doesn’t contribute much content to the internet. We mainly download or use what others have put online like social networking: Facebook, Twitter, Instagram, etc., emailing: Gmail, Yahoomail, Outlook, etc.

But, Nigeria’s population is too large to be left behind; very soon the country will find its feet in the internet space. The developer/technology industry is growing fast in Nigeria, especially in Lagos where young people are developing content and putting them online, more so, internet companies are beginning to raise millions of dollars in the country and e-commerce websites that are growing like Jumia, Konga, Payporte, Yudala, TheMap.online, Olx, Hotels.ng etc. These are creating e-commerce culture in the system. I believe that eventually, small businesses would want to have a cut of the pie, and because of that they will embrace the internet.

Web4Africa Payment System

We do offer payment in both dollar and Naira, partly for historical reasons. Nigeria is not our only market. We sell to customers in about 120 countries, because of that we cannot offer pricing in Naira only. We also bought web hosts in Nigeria who were offering payment in Naira exclusively; therefore, we had to adopt Naira pricing system. For over ten years we have been offering payments in Naira in addition to other currencies.

Data Security

There are multiple level of security that we have built into our system; like the Data Centre we are partnering in Nigeria – Rack Centre has a lot of physical security. We even have to pass through such security checks when we want to carry-out some tasks there. So, physical security is there, network security is there in terms of multiple layers of security on our equipment such that if do not have authorization you can’t access it.

Downtime vs Uptime

We have been active in Nigeria since April 2016 and have not had a single downtime. Rack Centre invested a lot to make sure that our equipment are always online. They do not rely on public power. They have multiple power generating sets and every layer they use in distributing power within the datacentre, they have multiple backups. On our network, we have several means of reaching the internet; once one is down the other is up.

Partnership with Rack Centre and Plans for SMBs

Like I stated in the beginning, Small and Medium Businesses (SMBs) have always been the strongest aspect of our business. The existing services we offer are targeted at SMBs, but because our industry is techy we still have plans to offer specific packages that a ‘regular’ person (non-techies) will be able to use; even without them understanding the technology behind it.

2017 Predictions About the Market (Nigeria)

Hopefully, .ng adoption will increase because it has always increased steadily since the body that manages it – NiRA came in to existence in the last ten years. When you look at the graph of adoption it has always been on the increase. I am seeing a steeper rate of increase this year, especially due to the forex problem. Secondly, with the Government becoming more aware of the place of technology in today’s society; like I read a few times last year that they might force their Agencies to host locally, I believe that will ginger some interest in local hosting. So, we will witness some sharper growth in local content and hosting.

Legislations to Guide Web Hosting Market

I believe in a free and open market. If there is any legislation, it should apply to the Government Agencies only. I can understand from a national security perspective that sensitive data especially with regarding citizens’ data should not be hosted outside the shores of Nigeria. But for every other person/business, the market forces should determine where they host. When it becomes cheaper to host locally you wouldn’t have to force anybody to do that.

Job Creation Opportunities

I would say the job creation possibilities are limitless, because I always look at the large population of Nigeria. It is a big deal, huge potential that if harnessed by government creating the right environment, would spark creation of millions of jobs; just like India and some other countries have been able to make foreign exchange from their large IT labour force.

India has such a large number of people in IT that they do take outsourcing from other countries to offer supports to them.

Therefore, if the Nigerian youth is educated enough, possessing the right skill-set they can become sources of recurring foreign exchange income to the country. I don’t want to blame the academic institutions, but eventually, the market will grow through the right skills and we will be as good as every other people in the world to offer even security solutions to the IT systems we are deploying in Nigeria.

Customer Service

Initially, we outsourced our technical support, but now are trying to hire and train more of our staff to handle our customers efficiently. Our internal processes are also undergoing a thorough transformation for efficient service delivery. To make our presence felt more in the country, we are exploring the possibility of having an office in Nigeria, and it will be a huge step in spreading our local presence; for now most of our promotional activities are through the internet. 

 


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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