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Phablets Shipments Expected to Hit 1 Billion Units by 2021

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 International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, has predicted that overall smartphone shipments will steadily grow from 1.5 billion units in 2017 to 1.7 billion units in 2021.

 

They also said that, phablets (smartphones with a screen size of 5.5 inches to <7 inches) will far outpace total market growth by climbing from 611 million units in 2017 to 1 billion units in 2021, representing a five-year compound annual growth rate (CAGR) of 18.1%.

 

In comparison, the total smartphone market is expected to grow at a 3.0% CAGR during the same period, while normal smartphones (under 5.5 inches) will decline 7.4%.

 

Overall, IDC lowered its previous forecast for 2018-2021 by 1.1%-1.5%, depending on the year.

 

The largest changes came in the China and Middle East & Africa regions, which are still expected to grow through 2021.

 

Android-based phablets have been the primary driver of large-screen smartphones and IDC expects this trend to continue in the years to come.

 

Samsung’s early dominance of the phablet category has been short lived as other Original equipment manufacturers(OEMs), many of which are Chinese OEMs, quickly pushed the category into the mainstream and even low end.

 

As a result, China consumed 50% of the 437.4 million phablets shipped in 2016.

 

IDC expects China will remain the largest market for large-screen smartphones and to grow at a CAGR of 12.6%.

 

Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers said that,”In 2012, phablets were just 1% of smartphone shipments and now they are approaching 50% of the market just a few years later,”

 

“The rapid transition to bezel-less smartphones will help minimize the device footprint while growing the screen size from previous generations.

 

“Consumers continue to consume more video entertainment, gaming, social media, and other data-heavy applications on their smartphones making the display size and type a critical factor in smartphone buying decisions.”

 

Apple has also made a massive push into the phablet space and IDC expects its Plus and X devices to account for 41.2% of its shipment volume in 2017 and 50% or more of Apple’s iPhone shipments in 2018.

 

If the recent rumors of new, larger screen iPhones in 2018 hold true, then this number will likely grow further as a share of its overall shipment volume.

 

According to Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “There is no doubt that 2017 gave birth to the new ultra high-end segment of the smartphone market,”

 

“The latest flagship devices from Samsung, Apple, Google, LG, and others has pushed the high end to the $850-plus level for the first time.

 

“Despite these price hikes, consumers look as if they are willing to swallow the cost just to have the latest and greatest device in their pockets.

 

“Although many consumers may not be able to afford these devices in more price sensitive markets, programs such as device financing combined with trade-in policies are making these devices more attainable to buyers in a number of markets.

 

“This growth at the ultra high end translates to higher average selling prices (ASPs) for smartphones throughout the forecast period.

 

“By 2021, the last year of our forecast, smartphones will reach an ASP of $317, up from $282 in 2016, representing a CAGR of 2.3%.”

 

Highlights of various Platforms shows that Android-powered smartphones have already captured 85% of total market volume and IDC expects this share to remain relatively stable throughout the forecast.

 

What has changed is the vendor landscape with OEMs that have more market history feeling intense pressure from a range of up and coming vendors focused on tight inventory control and new go-to-market strategies.

 

Despite Android smartphones having such a high share of the market, volumes are still expected to grow from 1.3 billion in 2017 to 1.5 billion in 2021, which represents a five-year CAGR of 3.2%.

 

Apple’s launch of the iPhone 8/8+ and X in late 2017 set the company up to return to iPhone volume growth in 2017.

 

IDC expects an even bigger rebound in 2018 as channels fill up with inventory of the new models and as price cuts around earlier models enable it to hit lower price points.

 

Coming off the 7% decline in iPhone shipments in 2016, IDC is forecasting growth of 2.4% in 2017 and 8.1% in 2018.

 

IDC also projects sustained growth for Apple through the later years of the forecast with volumes growing at a five-year CAGR of 3.1%.

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Broadcasting

Nigerians Protest DStv Tariff Hike, Urge Govt to Intervene

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Many Nigerians on Monday decried the announcement by Multichoice that it would increase its subscription rates for DStv packages from August 1.

 

Multichoice in its messages to its subscribers recently, said that it would, however, reduce its rates for Gotv on its satellite platform.

 

The company which recently announced the proposed increment said that its rate for the Dstv Premium package would be from N14, 700 to N15; 800; the Compact Plus would be increased to N10, 650 from N9, 900.

 

It added that the Compact package would be from N6,300 to N6,800; Family package would be increased from N3,800 to N4,000, and Access package would be from would be from N1,900 to N2,000.

 

It, however, said that each of its subscribers on Gotv Max package would begin to pay N3,200 instead of the previous N3,800.

 

It added that each of its subscribers on Gotv Plus, Gotv Value and Gotv Lite subscribers would be paying N1,900, N1,250 and N400, respectively, on monthly basis.

 

Some Nigerians condemned the proposed new rates in their posts on their social media platforms.

 

They said that it would amount to ripping them off of their hard earned money as well as wondered what was responsible for the sudden increase.

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The News Agency of Nigeria (NAN) reported that a Twitter name Mazi Ubadire was quoted as saying: “I just saw a message on my DStv explorer about an upgrade of subscription from high to higher.

 

“What is the rationale behind this increment of subscription fees on DStv, the company needs to explain.”

 

Akinlade tweeted: “These DStv guys are not ready to do business. After showing the same programmes repeatedly till the subscriber gets tired, they are increasing their subscriptions.”

 

Abiodun Bukola said: “DStv has increased the price for premium again. These guys are bold.

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“The question we must ask DStv is how come they cannot change their subscriptions to Pay as you use?

 

“If not for the football channels my husband watches, I would have thrown that decoder in the bin.”

 

Olamipekun Adeshina tweets: “DStv has increased their subscription again, why are these people ripping us off like this and more importantly, why are we quiet? This madness has to stop.

 

“I just received a message from DStv about decreasing my channels by 15.8 (%) per cent. Is it with the new tariff or the old tariff? I don’t understand them.

 

“Is this how DStv will be reaping us up in our own country? Is this obtainable. in other countries where they exist? What happens to our consumer rights?”

 

Zoba Okorie tweeted: “DStv is a liability not an asset. It takes money off your pocket and doesn’t bring back cash flow. So, if you genuinely can’t afford it for now and pay comfortably, don’t get it.

 

“Don’t be pressurised by the internet people. Don’t try to fit in, just be you and leave within your means.’’

 

Blessing Nwanze tweeted: “Even with everyday repeat of movies and programmes, DStv is still increasing the amount of their brochure effective 1 August, 2018.

 

“This is really more money for nothing. Do we have a government? Can this be regulated or the government is on free subscription.”

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NBC Mulls Sanctions for Broadcast Stations over N4.2Bn Debt

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Is’haq Modibo Kawu, director general, National Broadcasting Commission (NBC), said that the commission would wield the big hammer on broadcast stations across the nation for their indebtedness to the tune of N4.2billion.

 

Kawu,, who spoke on Monday at the NBC Summit 2018 with the theme “Broadcast Content Development: Deepening Democratic Culture in Nigeria,” organized for broadcast stations which was held in Enugu, said so many broadcast stations are currently indebted to the commission even when the commission was supposed to be generating revenue for the federal government.

 

Bilbis said: “Very soon NBC will begin to sanction broadcast station indebted to the commission. We are supposed to be gerating funds for the federal government, and N4.2billion is a whole lot of money. When we sanction, it’s because we need to sanction.”

 

He further explained that the broadcast stations indebted to the commission comprised both television and radio stations, adding that part of their indebtedness was in the failures to renew their licences with the commission over the years.

 

The event which was well-attended by notable broadcast media practitioners in the country was declared open by Chief Ifeanyi Ugwuanyi, Enugu state Governor.

 

 

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NBC Shuts Down Ekiti Broadcasting Stations Indefinitely

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National Broadcasting Commission (NBC), has ordered the immediate shut down of the Ekiti state broadcasting service for infractions of the Nigeria broadcasting Code and the Electoral Act.

 

The Commission took this decision after unauthorized declaration of the governorship election results by Mr. Ayodele Fayose, state Governor on the Ekiti State Broadcasting stations.

 

In addition, the Governor went on air to make malicious and unsubstantiated claims against the Independent National Electoral Commission (INEC), the Nigerian Police and the Department of Security Services.

 

The station will remain shut down till further notice.

 

The Commission had on Tuesday 5th June queried the station’s, Mr. Lere Olayinka, acting director general who is doubling as the spokesman for the PDP campaign organisation in breach of Section 5.2.18 of the Nigeria Broadcasting Code in letters to the Station and the State Government. Both letters were ignored by the recipients.

 

 

Maimuna Jimada, head, Public Affairs, said that the Ekiti State Broadcasting Service on Wednesday 11th July, 2018 was found in breach of sections 5.2.7 and 5.2.8 of the Code for which it was reprimanded and fined N500,000 by the Commission.

 

Jimada, quoted Mal. Is’haq Modibbo Kawu, director general,  as saying that he “wishes to re-emphasize that all broadcasters must adhere strictly to the ethics of the profession in conducting all programmes on their stations in respect to the Nigeria Broadcasting Code, the National Broadcasting Act CAP N11 Laws of the Federation, 2004 and the Electoral Act.

 

For the avoidance of doubt, Kawu hereby draws the attention of all, to the following sections of the Nigeria Broadcasting Code:

 

3.1.2 which states that:

Materials likely to incite or encourage to the commission of a crime or    lead to public disorder shall not be broadcast

 

5.2.15 which states that:

A broadcaster shall broadcast election results or declaration of the winner only as announced by the authorized electoral officer for the election.

 

Broadcasters are hereby also reminded that the Social Media is not an official source for release of election results.

 

The NBC wishes to reiterate that broadcasting stations must ensure proper gate keeping and professionalism in all programmes transmitted on their stations as the Commission would impose severe sanctions for any breach of the Broadcasting Code.

 

 

 

 

 

 

 

 

 

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