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Phablets Shipments Expected to Hit 1 Billion Units by 2021



 International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, has predicted that overall smartphone shipments will steadily grow from 1.5 billion units in 2017 to 1.7 billion units in 2021.


They also said that, phablets (smartphones with a screen size of 5.5 inches to <7 inches) will far outpace total market growth by climbing from 611 million units in 2017 to 1 billion units in 2021, representing a five-year compound annual growth rate (CAGR) of 18.1%.


In comparison, the total smartphone market is expected to grow at a 3.0% CAGR during the same period, while normal smartphones (under 5.5 inches) will decline 7.4%.


Overall, IDC lowered its previous forecast for 2018-2021 by 1.1%-1.5%, depending on the year.


The largest changes came in the China and Middle East & Africa regions, which are still expected to grow through 2021.


Android-based phablets have been the primary driver of large-screen smartphones and IDC expects this trend to continue in the years to come.


Samsung’s early dominance of the phablet category has been short lived as other Original equipment manufacturers(OEMs), many of which are Chinese OEMs, quickly pushed the category into the mainstream and even low end.


As a result, China consumed 50% of the 437.4 million phablets shipped in 2016.


IDC expects China will remain the largest market for large-screen smartphones and to grow at a CAGR of 12.6%.


Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers said that,”In 2012, phablets were just 1% of smartphone shipments and now they are approaching 50% of the market just a few years later,”


“The rapid transition to bezel-less smartphones will help minimize the device footprint while growing the screen size from previous generations.


“Consumers continue to consume more video entertainment, gaming, social media, and other data-heavy applications on their smartphones making the display size and type a critical factor in smartphone buying decisions.”


Apple has also made a massive push into the phablet space and IDC expects its Plus and X devices to account for 41.2% of its shipment volume in 2017 and 50% or more of Apple’s iPhone shipments in 2018.


If the recent rumors of new, larger screen iPhones in 2018 hold true, then this number will likely grow further as a share of its overall shipment volume.


According to Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “There is no doubt that 2017 gave birth to the new ultra high-end segment of the smartphone market,”


“The latest flagship devices from Samsung, Apple, Google, LG, and others has pushed the high end to the $850-plus level for the first time.


“Despite these price hikes, consumers look as if they are willing to swallow the cost just to have the latest and greatest device in their pockets.


“Although many consumers may not be able to afford these devices in more price sensitive markets, programs such as device financing combined with trade-in policies are making these devices more attainable to buyers in a number of markets.


“This growth at the ultra high end translates to higher average selling prices (ASPs) for smartphones throughout the forecast period.


“By 2021, the last year of our forecast, smartphones will reach an ASP of $317, up from $282 in 2016, representing a CAGR of 2.3%.”


Highlights of various Platforms shows that Android-powered smartphones have already captured 85% of total market volume and IDC expects this share to remain relatively stable throughout the forecast.


What has changed is the vendor landscape with OEMs that have more market history feeling intense pressure from a range of up and coming vendors focused on tight inventory control and new go-to-market strategies.


Despite Android smartphones having such a high share of the market, volumes are still expected to grow from 1.3 billion in 2017 to 1.5 billion in 2021, which represents a five-year CAGR of 3.2%.


Apple’s launch of the iPhone 8/8+ and X in late 2017 set the company up to return to iPhone volume growth in 2017.


IDC expects an even bigger rebound in 2018 as channels fill up with inventory of the new models and as price cuts around earlier models enable it to hit lower price points.


Coming off the 7% decline in iPhone shipments in 2016, IDC is forecasting growth of 2.4% in 2017 and 8.1% in 2018.


IDC also projects sustained growth for Apple through the later years of the forecast with volumes growing at a five-year CAGR of 3.1%.

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NFVCB says Nigerian Movie Industry Needs at Least 774 Cinemas



Mr Adedayo Thomas, the Executive Director, National Film and Video Censors Board (NFVCB) yesterday said Nigerian movie industry needs at least 774 cinemas across the country for it to tackle the menace of piracy.

Thomas said this at a meeting with members of NFVCB branch of Radio Television and Theatre Art Workers Union (RATTAWU) in Abuja.

According to him, establishing at least one cinema in every local government in Nigeria will serve as antidote against survival of unwholesome films and video works in the growing movie industry.

He added that “we have 774 local governments in Nigeria, and having cinemas in each area means that genuine and approved films will be easily accessed by Nigerians, thereby minimising the survival of pirated films.

He, however, reiterated the board’s determination to sanitise the industry of uncensored and unclassified films and video works.

He noted that the creative industry was acclaimed to have contributed 1.4 per cent to Nigeria’’s GDP and could do more for owners, producers and distributors of films and video works to get value from their investment.

He said “if the sector was in a mess, investors would not come, hence the need

for us to keep on delivering on our mandate and clean the market for the film owners to enjoy the rewards for their works.”

Thomas noted that the board had in recent times raided major markets and outlets in the country and suspects arrested were already charged to court in accordance with the enabling laws of the board.

The NFVCB boss attributed the successes recorded by the board under his watch to cooperation and hard work of its members of staff, especially Enforcement Task Force.

He explained that as regulatory agency, the board was expected to provide intelligence and assist in market surveillance and monitoring toward boosting enforcement operations.

He, however, lamented that paucity of funds was hindering plans and programmes of the board.

The Chairman of RATTAWU, Mr Jack Okoko, who spoke on behalf of the staff, commended Thomas “for your passion and commitment toward repositioning the board.”

He then appealed to him and the board’s management to “prioritise staff welfare to enhance productivity.”

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Subscribers to Enjoy Free Upgrade on Startimes Bouquets



StarTimes, pay tv company in the spirit of the upcoming Easter celebration, is offering a free upgrade on all its bouquets for subscribers on the antenna and Dish platform, which started from March15 to April 30, 2018.


According to the company, the promo is to create awareness for content on higher bouquets during and after the Easter holiday.


Explaining further, Qasim Elegbede, brand & marketing director at StarTimes, said:  “The promo is designed for all our subscribers to enjoy. When you pay for one month on Nova bouquet which is N900, you get to enjoy all Basic bouquet channels free for two weeks.


Subscribers who pay N1,300 for one month on the Basic bouquet will get to enjoy all Classic bouquet channels free for another two weeks and customers who pay one month on the Classic and Unique bouquet would get an extra week free of charge.”


Also commenting, Kunmi Balogun, the company’s Public Relations manager, said this is one of the many ways StarTimes gives back to its’ esteemed subscribers.


He enjoined subscribers to take advantage of the promo, noting that this was an opportunity to see the channels on a higher bouquet for the same subscription price.


According to him, “When you pay one month on Nova bouquet at N900, all the channels on Smart bouquet will be open for free viewing for two weeks. Subscribers on Smart Bouquet who pay N1,900 subscription fee for a month also gets to enjoy all Super bouquet channels free for two weeks.”


He added that one month subscription of N3,800 on Super Bouquet however, gives access to one extra week free.


StarTimes is the leading digital TV operator in Africa, serving nearly 10 million subscribers with a signal covering the whole continent and a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors.


The company also owns a featured content platform, with 480 authorised channels consisting of news, movies, series, sports, entertainment, children’s programs.


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Demand for AR/VR Headsets Expected to Rebound in 2018, Says IDC



International Data Corporation (IDC) Augmented and Virtual Reality Headset Tracker shows that Worldwide shipments for augmented reality (AR) and virtual reality (VR) headsets will grow to 68.9 million units in 2022 with a five-year compound annual growth rate (CAGR) of 52.5%, according to the latest forecast from the


Despite the weakness the market experienced in 2017, IDC anticipates a return to growth in 2018 with total combined AR/VR volumes reaching 12.4 million units, marking a year-over-year increase of 48.5% as new vendors, new use cases, and new business models emerge.

The worldwide AR/VR headset market retreated in 2017 primarily due to a decline in shipments of screenless VR viewers.

Previous champions of this form factor stopped bundling these headsets with smartphones and consumers have shown little interest in purchasing such headsets separately.

While the screenless VR category is waning, Lenovo’s successful fourth quarter launch of the Jedi Challenges Mirage headset—a screenless viewer for AR—showed the form factor may still have legs if paired with the right content.

Other new product launches during the quarter included the first Windows Mixed Reality VR tethered headsets with entries from Acer, ASUS, Dell, Fujitsu, HP, Lenovo, and Samsung.

Jitesh Ubrani, senior research analyst for IDC Mobile Device Trackers, said “There has been a maturation of content and delivery as top-tier content providers enter the AR and VR space,”

“Meanwhile, on the hardware side, numerous vendors are experimenting with new financing options and different revenue models to make the headsets, along with the accompanying hardware and software, more accessible to consumers and enterprises alike.”

Looking ahead, IDC also expects the VR headset market to rebound in 2018 as new devices such as Facebook’s Oculus Go, HTC’s Vive Pro, and Lenovo’s Mirage Solo ship into the market with new capabilities and new price points.

Meanwhile, with the exception of screenless viewers, AR headsets are likely to remain largely commercially focused until later in the forecast due to the technology’s high cost and complexity.

Tom Mainelli, program vice president, Devices & AR/VR research, said “While there’s no doubt that VR suffered some setbacks in 2017, companies such as Google and Facebook continue to push hard toward making the technology more consumer friendly,”

“Meanwhile, Lenovo’s success with its first consumer-focused AR product shows that consumers are beginning to understand what augmented reality is and the experiences it can provide. This bodes well for the category long term.”

Category Highlights shows that Augmented Reality head-mounted displays will see market-beating growth over the next five years as standalone and tethered devices grow to account for more than 97% of the market by 2022.

IDC expects AR screenless viewers, the overall market leader in 2017, to peak in 2019 as standalone and tethered products become more widely available at lower price points.

The rise of screenless viewers geared toward consumers tilted shipment volumes away from commercial viewers in 2017 and that’s likely to continue in 2018; by 2019 the segment will shift back toward more commercial shipments.

Virtual Reality head-mounted displays will see a shift in product mix. Screenless viewers, once the overall leader, will see share erode quickly over time.

Meanwhile, standalone and tethered devices – in the minority in 2017 – will comprise 85.7% of total shipments by 2022.

Consumers will account for a majority of headset shipments throughout the forecast, but commercial users will slowly occupy a larger share, growing to nearly equal status in 2022.




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