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ANALYSIS: SIMs/NINs Directive: Time to Rescue  Telecoms Industry

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By Vanguard Newspaper

The directive last week by the Ministry of Communications and Digital Economy that the National Identity Number, NIN, has become mandatory for a subscriber to carry a mobile phone is not only a slap on the faces of Nigerians already going through very troubled times but a plain manifestation that arbitrariness is being elevated to the dizzy heights of national policy.

Operators have been given only two weeks to comply and ensure that over 190m subscribers on their networks are properly registered. Or your operating license withdrawn.

We view this as a death sentence for the telecommunications industry, and some experts cautioned last week that a reversal of industry fortunes has been set afoot by an obnoxious official proclamation.

One operator moaned that the regulator wants to wipe out at least more than half of the subscriber base of the industry.

We agree that times are desperate in Nigeria, very desperate. Whole mass of students are spirited away from school and they reappear after a whole week in the den of criminals. Road travel has become a nightmare for the ordinary and the mighty ones. Bandits have taken over the roads and the farms.

Quite unfortunately even for the rich, air travel is beyond the reach of those who used to fly except the hedonists who steal the people’s money for plain pleasure.

According to figures from the National Population Commission, NPC, very bizarre decisions are being taken to rubbish the collective intelligence of a nation and expose the citizenry to ridicule before the international community.

So, using failure in security as pressure point, the ministry under the grip of Dr. Isa Pantami has given a directive capable of destroying the entire communications industry except common sense prevails.

The December 15, 2020, statement signed by Public Affairs Director, Dr. Ikechuckwu Adinde, which affirmed earlier directive for operators to totally suspend registration of new SIMs, stated among others: “Operators to require all their subscribers to provide valid National Identification Number, NIN, to update SIM registration records; The submission of NIN by subscribers to take place within two weeks (from today, December 16, 2020 and end by December 30, 2020).

After the deadline, all SIMs without NINs are to be blocked from the networks.” While conceding the pervasive security challenges, there has been outrage across the land; understandably, by subscribers who feel that apart from the suffering that has worsened more because of COVID-19, a major inconvenience is being added to their burden.

Recall that the country’s economy has gone into recession again and is not expected to recover until late 2021, a development that is forcing more Nigerians to fall into the poverty pit.

Vanguard immediately reached out to a powerful industry source to ask if the directive could be executed in two weeks. The answer was an emphatic NO. We also reached out to a source in the regulatory institution. Is this what should have been done? The answer again was NO. Let’s try to unwrap the intricacies of the unfolding story.

The SIM Card registration regime started in 2011. The exercise was carried out simultaneously by licensed agents of the NCC and the mobile operators. NCC was to warehouse the data. An understanding at the time was that, because of the sensitive nature of personal data, all data will be handed over to the National Identity Management Commission, NIMC, whose responsibility it is to manage the National Identity Database.

Till date the progress recorded in that area opens windows to speculations and recriminations. It is interesting to point out here that NIMC was established in 2007. In all the years of existence, the organisation has succeeded in registering only 43.6m! So what magic wand will it wave to accomplish the act in two weeks?

According to figures gleaned from the NCC website, there were 207,954,737 subscribers on the four mobile networks of MTN, Airtel, GLO and 9Mobile by October 2020. An industry source told Vanguard last week that of this figure, about 120m are unique subscribers, discounting double registration of mobile numbers, while the rest could be used in personal internet modems, sectors like banking, vehicle tracking and other sectors where mobile communications have become very handy. There has to be a way to capture these numbers and this cannot be enforced overnight.

Matching the 120m subscriber figure with their NINs is a nightmare which will rubbish the two-week window. For the journey to start at all, all the companies being licensed by NIMC, one expert explained, will have to source for their equipment and get them certified by NIMC before procurement and purchases can take place. To make any meaningful impact immediately, the industry may need at least 250,000 of those machines which are not manufactured here.

Moreover, the NIMC machines are not what are easily sourced in the open market. They are called the 442 machines because they can take four fingers at a go and take the remaining two fingers once. They are more robust than the SIM Card registration machines which can take only two fingers at a time.

The source told Vanguard that this is a logistics nightmare that can hardly be afforded by some of the companies being recruited by NIMC at the moment.

Industry observers are of the opinion that the President Muhammadu Buhari and the National Assembly should put a leash on the minister before he totally destroys the telecommunications industry.

In attendance at the meeting that had to do purely with the regulation of the industry were the CEOs of NCC, the National Information Development Agency, NITDA, and NIMC.

At least one operator told Vanguard they were never at the meeting; instead the minister is taking all the decisions which he is shoving down their throat, thus increasing the fear that the regulator is increasingly losing direction and hold on the industry.

Strains of helplessness are already showing. “We don’t know why the Executive Vice Chairman, EVC, is unable to call some meetings. We are not able to sit down to negotiate on anything,” the source lamented.

Those who fear the directive may become a dangerous super spreader of the COVID-19 pandemic may have been proven right when, last week, somewhere in Abuja, an eye witness told Vanguard that some youths who had gathered for two days at one registration spot, suddenly started demonstrating on noticing the near futility of the exercise and how some advantaged personalities were bending all the rules to favour a few.

The desperation to register will obviously rubbish the PTF recommendation on social distancing in a season of pandemic. Meanwhile, more trouble looms for the industry.

A knowledgeable industry source told Vanguard that, if not properly managed, the directive could destroy half the base of the industry, stymie revenue and investment, and lead to massive job losses.

But all these could pale into insignificance if the minister ever executes his growing threats that “violations of this directive will be met by stiff sanctions, including the possibility of withdrawal of operating license.”

This is hardly the way to speak to organisations that have invested heavily in your economy.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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