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Samsung Unboxes New Devices, Reminisce Now Brand Ambassador

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In sync with its strategy of introducing innovative, smart mobile devices from which consumers can derive optimum value, Samsung Electronics has unveiled its new Galaxy Trend Lite and Galaxy Ace 4 Lite smartphones, two affordable solutions targeted at the new generation of mobile phone users.

The devices are already available at Samsung stores and accredited dealers nationwide.

Also, unveiled Nigerian singer, rapper, and songwriter, Remilekun Abdulkalid Safaru, known by his stage name Reminisce, as a brand ambassador.

Mr. Emmanouil Revmatas, director of Information Technology and Mobile at Samsung Electronics West Africa, said that the new devices will ensure that Samsung maintains its dominance in the smartphone market by positioning itself to meet the demands of consumers desirous of optimizing value derivable from their mobile phones.

“At Samsung, we understand that consumer habits and consumption patterns are changing, a compelling reason for providing our consumers with the opportunity to own a device with features of a high-end smartphone at an affordable cost. The Galaxy Ace 4 Lite is a device that provides superior value to consumers based on its features, intuitive performance and design, while the Galaxy Trend Lite will especially delight consumers looking for a device with great, smart dual-SIM capabilities. The smartphones are revolutionary not only in terms of the great mobile experience that they provide but also in terms of their value proposition. We believe that the Galaxy Ace 4 Lite and the Galaxy Trend Lite will further fuel the growth of Nigeria’s smartphone market,” he said.

Galaxy Trend Lite

The dual-SIM Galaxy Trend Lite boasts the Android Jelly Bean operating system which facilitates faster internet connectivity and smoother apps transition.

Its vivid 4-inch multi-touch display lets users take photographs, surf the internet, watch movies and view other multimedia content with great convenience and clarity.

In addition, the device’s dual-SIM capability offers users the flexibility of having two telephone lines in a single mobile device.

Galaxy Ace 4 Lite

The Galaxy Ace 4 Lite differs from other devices in its category with its in-built Android KitKat 4.4 operating system, the latest and most advanced operating system in the market.

This unique feature, which is mostly available on premium smartphones, ensures that users derive greater performance and enhanced productivity from the device.

Samsung’s rich ecosystem of exclusive applications including ChatOn, which allows users to chat for free with other Samsung Galaxy device users and S Voice, which lets users control their smartphones with voice commands, are also available on the Galaxy Ace 4 Lite.

As part of its value-added proposition, Samsung is partnering with telecom operators in the country to offer individuals who buy the devices from accredited stores N500 worth of airtime with their purchase.

The company is also offering consumers the flexibility of expanding the devices’ in-built 4 gigabytes of storage to up to 32 gigabytes via a MicroSD slot, a feature that is nonexistent in most rival smartphones in the market.

On his part, Olumide Ojo, head of Business Development of the company’s Information Technology and Mobile Division, highlighted the Galaxy Trend Lite’s durability and dual-SIM capability as two major unique selling points of the device.

“Whether users want to take advantage of different pricing plans from two network operators, or want to keep their business and personal calls separate, the Galaxy Trend Lite’s smart dual-SIM feature provides the convenience of two cell phones within one-mobile solution. Also, there is a perception that entry-level smartphones are not reliable. At Samsung, we are proud to say that our new entry-level devices are not only cost-effective and reliable, but are also ultra-durable,” he said.

He added that Samsung’s 24-month standard factory warranty is available to users of the Galaxy Trend Lite and Galaxy Ace 4 Lite.

Similarly, Samsung unveiled Nigerian singer, rapper, and songwriter, Remilekun Abdulkalid Safaru, known by his stage name Reminisce, as a brand ambassador for its mobile division at the event.

The company plans to leverage Reminisce in its product advertising for entry-level mobile phones.

According to Revmatas, Reminisce symbolizes the values that Samsung has stood for over the years. “The Samsung brand stands for quality innovation, change, discovery, self-expression and excellence. These qualities are epitomized by Reminisce, whose quality and depth of work as well as versatility as an artiste have endeared him to Nigerians. We are very proud to have him endorse our new entry-level mobile phones,” he said.

Revmatas further described the signing of Reminisce as an opportunity for Samsung to reach out to its consumers through Nigeria’s music industry. “We want to further connect with our customers at all touch points, especially through music, which is one of the passions of people worldwide,” he explained.


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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