Facebook is debuting an advertising format that will let users buy products without leaving the platform. This means when the purchase is complete, users can get back to scrolling.
The ad format, called Collection, displays a brand video with pictures of products featured in the video below it. The pictures have prices displayed underneath and when clicked, take the user directly to the brand's e-commerce site.
The format is optimised for mobile shopping, as Facebook says it will load fast and showcase up to 50 products at a time.