Uniform Resource Locator (URL) makes surfing the internet less difficult. It is what your social media followers click to visit your website. You should never underestimate the influence of URL in attracting traffic.
This is why URL shorteners like bit.ly and TinyURL came on board. However, some people don’t use because they are probably not aware of it or they think it is a waste of time. If you are one of those who is yet to join the URL shortening bandwagon, Jumia Travel, travel gathers five reasons you should.