Connect with us

Broadcasting

SES, CWG Launch Maiden Digital TV Platform for West Africa

Published

on

(L-R): James Agada, Chief Technology Officer, CWG PLC; Stéphane Goebel- Head, Sales Africa and Middle East, SES Services; Jean-Pierre Kabanda, Vice-President Business Development, Africa SES; Wilfried Urner – CEO, SES Platform Services (APS) and Dayo Abegunde- Associate Vice-President, CWG PLC during the Broadcast Summit in Lagos yesterday.

SES, a global satellite company, in cooperation with Computer Warehouse Group Plc (CWG), a leading pan-African ICT company, launched a new digital television platform, on SES’s ASTRA 2F satellite, at 28.2 degrees East that would provide access to a greater number of stations to households in Nigeria and across west Africa, at a relatively low cost.

The Launching which took place alongside the Broadcast Summit, 2014 at the intercontinental hotel in Lagos yesterday witnessed the attendance of broadcasters, IT professionals, advertisers and administrators from different parts of the country.

In his opening remark, Mr. James Agada, chief technology officer, CWG Plc,  noted that true to her vision, “CWG Plc is evolving away from the traditional IT Company in the Nigerian context to becoming a utility enabler, under the CWG 2.0 initiative. 

According to him, “The brand new digital ‘Direct To Home’ (DTH) free-to-air platform is ultimately designed to help accelerate and alleviate the challenges broadcasters and content owners face in the digital migration process. The platform is packaged as an innovative approach in order to address the challenges of the cost of migration, operation, operational and support challenges, platform agility and flexibility and platform neutrality”.

The digital TV platform is a product of a collaborative effort of SES and CWG. SES will provide the space segment and specific ground services, while CWG will manage the teleport services required to project the signals to users, using high operational standards.

According to Russell Southwood, CEO, SES Balancing Act, “SES shares a partnership history with CWG that spans about ten years and CWG has proven to be a dependable teleport partner for this project”.

The SES Television platform will be the country’s first free-to-air (FTA) DTH digital TV platform.

According to Theodore Asampong, SES sales Director, Africa, “All that the subscriber is required to pay for is the cost of acquiring a decoder and installing a dish to receive broadcast signals. After this, they will have access to all channels available on the platform, without subscription fees”.

In addition, the new digital TV platform will afford broadcasters the opportunity of reaching a broader audience; millions of satellite homes in West Africa that receive broadcast signals with their dishes facing 28.2 degrees East.

This will in-turn extend their frontiers of influence and enhance their bargaining chances with prospects advertisers.

Speaking on the importance of the project, Mr. Austin Okere, founder and chief executive officer of CWG Plc, said, “For years, the majority of households in West Africa has been shut out of the digital broadcasting experience. Together with SES, we are excited to enable broadcasters to deliver their content cost-effectively, and in excellent technical quality to millions of households across the region.” 

“With the technology and platform  that SES is bringing  to Nigeria and West Africa, content can be made available to millions of household and with this system we will have over 400 channels available from the existing hundred and ten” , he said.
 
Ferdinand Kayser, chief commercial officer of SES, said, “Broadcasting via satellite provides High Definition (HD) picture quality and a100 percent coverage of even the most remote areas and regions. The long-term partnership with CWG will open up new possibilities for local and international broadcasters and allow them to drive digitalisation and reach their audiences across West Africa quickly and cost-effectively.”

The platform offers end-to-end contribution, ground and space services to local, regional, national and international TV broadcasters across West Africa at cheap rates. It will also afford broadcasters the privilege to migrate from analogue to digital TV to meet the digital migration deadline of June 2015.

Moreover, the inception of the SES TV platform will have broader social impact on the region.

According to Andy Anderson, Marketing head for Africa, SES, the project is also aimed at providing employment for unemployed youths who will be trained to install the dish needed for signal reception, for free.

According to him, “being able to perform physical activities and communicate effectively at a minimal level is all an individual require to qualify for the training”.

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Broadcasting

GOtv ‘Top Up’ Offer Hits Home-run

Published

on

The three-month long GOtv “Top Up” Campaign has entered its final phase and will end on 15 April.

 

The campaign, launched by MultiChoice on 15 January, gives subscribers on GOtv Plus, GOtv Value, and GOtv Lite package the opportunity of getting an upgrade to GOtv Max by paying a reduced fee of N2,500 instead of N3,200, while GOtv ‘tops up’ with N700. The outstanding one month provides an opportunity for customers on lower GOtv packages to renew their subscription by paying N2, 500.

 

The upgrade will give customers access to a wide range of exciting contents on GOtv MAX.

 

This includes football matches of the La Liga, Serie A, Emirates FA Cup, select matches of the Premier League and UFC; the world’s premier mixed martial arts (MMA) organization.

 

It also gives access to entertainment content on BET, Fox Entertainment, StarLife, ROK 2, CBS Reality.

 

Also available for viewing are the critically acclaimed telenovela, Ajoche, and thrilling comedy series, Flatmates and The Johnsons, which debuts on GOtv this month on Africa Magic.

 

Speaking further on this mouthwatering offer, , Martin Mabutho, MultiChoice Nigeria’s chief customer officer said: “We are a frontline video entertainment company and our customers’ desires are at the core of the quality of content we have on GOtv. This explains why we don’t want them to miss out on it. So, I suggest they hurry and take advantage of the GOtv ‘Top Up’ offer”.

Continue Reading

Broadcasting

M-Net Movies Epic Battle Pop-Up Channel Coming in March

Published

on

Fans of sports-themed movies will own the remote for the M-Net Movies Game On Pop-Up channel (channel 109 on DStv) currently broadcasting to DStv Premium, Compact Plus and Compact subscribers.

 

There will be battles raging in boxing rings, on baseball fields, basketball and tennis courts, ice rinks and wherever else blood, sweat… and jeers are part of a normal day.

 

And as soon as the dust has settled, war gets real. The next Pop-Up channel in the M-Net Movies stable is built around the biggest conflicts of all time.

 

The M-Net Movies Epic Battles Pop-Up channel will explode onto the screens of DStv Premium customers from Friday 22 March until Sunday,14 April.

 

These 24 days of thrilling, shocking and heart-breaking top-notch cinema will feature more than 70 films, showcasing the greatest war stories ever told, battles that shaped human history for more than two millennia.

 

You can almost smell the cordite of the trenches, or feel the earth move as a tank brigade rumbles towards enemy lines.

 

The adrenaline starts pumping on the first weekend with historical epics such as Troy and Rise of an Empire, followed by films about the Vietnam War – an event that left an indelible scar on an entire generation of Americans.

 

More than 50 000 US soldiers never returned. The war is depicted brilliantly in classics such as Apocalypse NowThe Deer Hunter, and Full Metal Jacket.

 

The major battles of World War II, the most destructive conflict the world has ever seen, are featured in films such as Pearl Harbour, a re-imagining of the day that sparked America’s entry into the war, and Saving Private Ryan, a tale of selflessness and bravery of the first rank.

 

Imaginary interstellar conflict is the theme of Independence Day and War of The Words, and the channel will turn back the clock for the great battles from way back in BraveheartKingdom of Heaven and Elizabeth: The Golden Age.

 

Alongside the stark reality of films inspired by real events, viewers will be able to indulge in pure fantasy, such as: Pirates of The CaribbeanTransformers and Lord of The Rings.

Continue Reading

Broadcasting

Star Lager Releases New TVC Starring Burna Boy

Published

on

After a landmark unveiling of Burna Boy as its brand ambassador, National premium beer brand, Star Lager has unveiled its new commercial which features the afro-pop artist.

 

The commercial follows Burna through a photo shoot as he poses with the Star bottle and cans, and also features a very catchy hook which plays as a jingle all through the commercial.

 

The Star brand has been known for iconic commercials all through its illustrious years in the Nigerian beer industry.

 

These include the now infamous Shine Shine Bobo radio ad which was brilliantly delivered by the late Theodore Austin Mukoro.

 

Burna Boy seems to have drawn inspiration from this by infusing bits of the classic melody in his own rendition of the new Star jingle.

 

Over the years, Star has been unrelenting in its efforts at encouraging the Nigerians who are aspirational in their ambitions.

The new theme “Celebrate the brighter side” is referenced in the new ad as Star continues with this brand messaging across various forms of media and touch points.

 

Speaking on the release of the commercial, Sarah Agha, Portfolio Manager, National Premium brands,  expressed her delight on the commercial saying, “Burna Boy is an amazing talent with a very likable personality, It’s no surprise he’s been so successful in the entertainment scene.

 

“It was interesting to have him star in our TVC as we prepare our consumers for what is to come in 2019.

 

As you can see, his performance was full of joy and energy, and we look forward to unveiling bigger and brighter content with Burna Boy.”

 

STAR was introduced into the Nigerian market on June 2, 1949, creating the first indigenously brewed beer in a market that was dominated exclusively by imported brands.

 

Shortly after its entry into the market, STAR overcame the challenges associated with a new brand in a market already used to imported beer and started on a path of tremendous growth.

 

This path has seen the brand rise to become one of the most renowned lagers in Nigeria.

 

Continue Reading

Trending

Copyright © 2017 Communication Week Media Limited.