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Sophos Launches Super Star Campaign for Silver & Authorized Partners in Africa, ME

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Sophos, a global leader in network and endpoint security today announced a new initiative for its authorized and silver partners from the Middle East &Africa (MEA).

The Sophos Super star campaignis designed to motivate partners with additional rewards on achieving their target. It is also aimed at driving sales for the latest security solutions.

Speaking on the initiative, Mr. Harish Chib, vice president, Middle East & Africa, Sophos said, “The rewards are a part of the company’s plan to encourage our silver and authorized partners to generate revenue opportunities and achieve their business goal. Our main aim is to drive our partners to excel and incentivize them with rewards for their great effort.

“The rewards are applicable on the sale of all the products logged between May – October 2017. Authorized and Silver partners are our major source of SMB business in the MEA region. With this campaign, Sophos’ objective is to reward and motivate the extensive list of partners of these categories in the MEA region”

“As part of our ‘Channel First’sales strategy, this initiative will help our partners to expand their business across the channel in the Middle East & Africa. The Middle East & Africa region is divided into leading and emerging countries and both have different targets. The Top three partners in both the regions achieving highest sales will be rewarded,” Mr. Chib explained.

Being a partner-focused IT security company, Sophos has a dedicated partner program for the Middle East & Africa region. The program is well segmented into four different on-boarding levels with different skills certifications, sales and target activities, and rewards. It provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products.

Initiatives like Super Star Campaign and Partner Program for MEA illustrate Sophos’ commitment towards being a truly channel first company that creates programs and incentives for better channel enablement and to accelerate Sophos partner profitability.

Sophos’ MEA Partners are now able to manage all Sophos solutions for every customer through a centralized management platform, Sophos Central.

Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell Sophos Endpoint and Network Products, drive recurring revenue and have a clear, real-time perspective on all customer activity.

Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective. This also helps partners to win customer loyalty.

Sophos is a leader in next-generation endpoint and network security, and as the pioneer of synchronized security develops its innovative portfolio of endpoint, network, encryption, web, email and mobile security solutions to work better together.

More than 100 million users in 150 countries rely on Sophos solutions as the best protection against sophisticated threats and data loss.

Sophos products are exclusively available through a global channel of more than 26,000 registered partners. Sophos is headquartered in Oxford, UK and is publicly traded on the London Stock Exchange under the symbol “SOPH.”- www.sophos.com.

 


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E-Business

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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Study Reveals Software Programmers to make Full Use of AI Code Assistants

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Gartner predicts that by 2028, 75 percent of enterprise software engineers will use Artificial Intelligence (AI) code assistants, up from less than 10 percent, currently.

According to a Gartner poll of 598 global respondents conducted in the third quarter of 2023, 63 percent of organisations are now testing, deploying, or have previously implemented AI code assistants.

AI code assistants provide for more capabilities than only code development and completion, notes the research firm.

According to Gartner, the use of AI code assistants can lead to higher work satisfaction and retention, resulting in lower turnover costs.

Philip Walsh, senior principal analyst at Gartner, comments: “Software engineering leaders must determine ROI and build a business case as they scale their rollouts of AI code assistants.

“However, traditional ROI frameworks steer engineering leaders toward metrics centred on cost reduction. This narrow perspective fails to capture the full value of AI code assistants.”

Gartner notes that software engineering leaders must “reframe the ROI conversation from cost reduction to value generations”.

Walsh adds: “Calculating time savings on code generation is a good place to begin building a more robust value story. To convey the full enterprise value story for AI code assistants, software engineering leaders should connect value enablers to impacts, and then analyse the overall return to the organisation.”

 


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