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Sponsorship As a Potent Force in The Journey of Life
In this piece, Chuks Oluigbo reviews Omo-Ojo Ernest Ivie’s The Potent Force of Sponsorship.
In choosing the title of his book, ‘The Potent Force of Sponsorship’, Omo-Ojo Ernest Ivie consciously uses the word ‘potent’ to demonstrate the power, efficacy, potency of the force of sponsorship, which, according to him, is “the very principle that rules the world”.
And the author demonstrates, in six chapters and 86 pages, that “the world runs on sponsorship” – it is there in the businesses/corporate world, entertainment industry, churches or religious organisations, politics, sports, etc. But there are also 15 preliminary pages that include endorsements, dedication and introduction.
The book, a bold attempt to change mindsets, answers the critical questions – Who is a sponsor? Why do we need a sponsor? Can you reach your zenith without a sponsor? Do we confuse a mentor with a sponsor? Does the world run on sponsorship? Is it scriptural and spiritual?
Going through, one cannot miss the nuggets that dominate the entire book, nuggets that essentially speak to the critical place of sponsorship in every phase of human life and career. But beyond these nuggets, the author calls readers to be strategic in positioning themselves to be identified by potential sponsors as, according to him, “Life without a sponsor cannot reach its zenith.”
‘The Potent Force of Sponsorship’ opens with an introduction, where the author emphasises that while having a mentor is good, a sponsor is actually more critical than a mentor. Indeed, he says, sponsorship is “the most useful of the success chains” as “all the coaching and mentoring” would be useless “if you do not have a platform to showcase all you have learnt”.“A mentor is good,” he argues, “but having a good mentor without a sponsor is time and energy wasted.”
The opening chapter, titled “Who is a Sponsor?”, traces the word ‘sponsor’ from its Latin origins and offers various definitions from different sources. Some qualities of a sponsor highlighted in this chapter include that a sponsor announces your arrival to the stage; makes room for you; sponsors are very impatient and very strategic; they are visionary – they see opportunities well ahead; they usually have big egos; they could charge a fee; they could demand rewards; and they do not operate based on emotions.
“Sponsorship does not happen by accident. It is deliberate, thought over, planned and executed. It takes a lot for someone to agree to undertake a sponsorship; it demands responsibility from both partners. Most times the person sponsoring must find value before embarking on the mission.
It does not come cheap, it is expensive and as such you have to earn it, there are no emotions about it, which is why it is not a philanthropic movement,” the author says.
He goes ahead in Chapter Two to clearly distinguish between sponsors and mentors, two distinct roles, he says, people often tend to confuse. While “a mentor is someone inside or outside your organisation who can give advice, feedback and encouragement”, the author defines a sponsor as “someone within or outside your organisation who has positional and political influence to help you move your career or life forward. Sponsors provide leads to advancement and growth”.
Using Biblical examples, the author in the third chapter attempts to show that the world runs and has always run on sponsorship; that even God himself understands this concept and used it.
To illustrate this point, he cites the examples of Jesus and John the Baptist, David and Jonathan,Moses and Pharaoh’s daughter, Naaman and the Jewish maid (2 Kings 5:1-26), Rebecca and Jacob (Gen. 27:5-30), Joseph and the Cupbearer (Gen. 41), Ruth and Naomi (Ruth Chapter 2), Saul, the first king of Israel (1 Samuel 9: 6-20), Jesus at the feeding of the 5,000 (John 6: 1-10), among others.
Arguing that John was the sponsor of Jesus, the author buttresses his argument by pointing out that John announced Jesus’ arrival on stage when he said, “Behold the Lamb of God which taketh away the sins of the world”, and made room for Jesus when he said, “He will increase and I will decrease”.
The author says, “You can never tell where your next breakthrough would come from as the next person to you may just be the sponsor you have been waiting for; so do not despise small beginnings.”
He adds, “We all need leveraging, don’t despise the power of leveraging, it’s the difference why two people who set out on the same journey same day to the same destination arrive differently.”
In Chapter Four, the author, using contemporary examples, demonstrates that the sponsorship principle is a reality of our time which you ignore or hate at your own peril.
“This principle today defines the essence of politics, government, business, religion, entertainment, sports, etc. It is the single game changer or decider of who gets what, why, where and how. If you hate or fail to recognise and operate in this principle, your chances of succeeding and reaching your zenith are greatly diminished,” he says.
He cites the late Archbishop Benson Idahosa as an example of a sponsor in Pentecostal Christianity, Don King in world boxing, Asiwaju Bola Tinubu in Nigerian politics, while he also uses immediate past United States President Barack Obama to show a great beneficiary of the sponsorship principle.
“You must strive to get to a position where your sponsor will believe so much in you and would have no alternative to you, which speaks volume about loyalty and trust. This principle is not ‘ojoro’ (deceit), this is how the world operates and your feelings cannot change it. Instead of being frustrated by it, key into this principle,” he admonishes.
In the fifth chapter, the author highlights some qualities one needs to develop in order to attract a sponsor. These include develop your skills (both hard and soft skills); humility to learn; patience; perseverance; loyalty, and trust.
“The path to sponsorship discovery,” he says, “involves a series of steps. Essentially, you must believe in this immutable principle of human existence as it governs the affairs of men. You must realise that life’s success is not only a determinant of the most skilled, most talented and most hardworking, but time and chance happen to men. It takes a lot of effort and focus to tap into this principle.”
In this sixth and final chapter, the author sums up the discussion using some personal examples to show how the sponsorship principle has worked in his life and calls his readers to action.
“My entire life has been about sponsorship; if it worked for me it can for you. Don’t go on this journey of life without a sponsor; the pains and headaches are too much to bear and it is certainly not worth it. Sponsors shorten time, distance, space and generally give you a leveraging advantage,” he says.
For the author, the sponsorship principle is something experiential. And like the author, if we also look very closely at our lives, we may see that the principle the author has espoused in the book is what many of us probably have experienced all along.
At every phase in our lives or career, we have had someone speak on our behalf, recommend us for an assignment, a job or a position.
The only difference is that we may not have given a name to it. And while we may have been thinking sponsorship is accidental, the author says it is not and calls us to be strategic as we go about positioning ourselves to be identified by potential sponsors.
Essentially, what the author has done in ‘The Potent Force of Sponsorship’ is that he has gathered our collective experience, using his personal experience and those of a few others, and given it a potent voice, an expression. It reminds one of what Alexander Pope says in his definition of poetry – or what he calls “true wit”: “What oft was thought but ne’er so well expressed”.
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9mobile, telecommunications company, recently partnered with tech giant, Microsoft to host a capacity-building session for journalists aimed at empowering them with innovative tools to improve their skills for maximum performance in their field.
The learning session held at Microsoft Africa Development Center had in attendance media partners from print and online platforms and publications.
The training session provided a platform to introduce journalists to the benefits of Microsoft Copilot and its potential to revolutionize the profession.
Microsoft Copilot is an advanced AI-powered tool which offers a wide array of functionalities designed to streamline workflow, enhance productivity, and elevate the quality of their output.
Through this partnership, 9mobile and Microsoft sought to equip journalists with the skills and knowledge necessary to leverage Copilot effectively in their day-to-day work.
Speaking at the training session, Chineze Amanfo, PR Lead, 9mobile, expressed her enthusiasm and satisfaction with the session, emphasizing the company’s commitment to fostering innovation and empowerment within the media industry.
She stated, “We are thrilled to collaborate with Microsoft in providing this invaluable training opportunity for journalists. At 9mobile, we recognize the pivotal role that the media plays in shaping public discourse and driving societal change.
Therefore, equipping them with the requisite knowledge and tools such as the Microsoft Copilot, will enhance their capability to deliver on their respective assignments efficiently by disseminating accurate and impactful information to the public.”
“We prioritize our relationship with the media hence, the need for the periodic capacity building session for journalists. With this training, we have clearly demonstrated our unwavering commitment to sustaining the initiative.
“We will continue to explore new avenues for collaboration and innovation, ensuring that our partners in the media industry have access to the tools and resources they need to thrive, Amanfo added.”
Yemi Orimolade, The Senior Business Programme Manager, Marketing Communications, Microsoft Africa Development Center, appreciated the participants for their contributions in making the session an engaging experience and enjoined them to champion the message of AI responsibility.
He said, “Microsoft’s Copilot is poised to be a game-changer for journalists. It is a reliable tool for generating and optimising content, staying informed, and enhancing productivity. Our commitment is to harness the transformative potential of AI for societal betterment. Welcome to the future of journalism, working smarter with Microsoft Copilot.”
The capacity-building session received an overwhelmingly positive response from participants, who lauded the practical insights and demos provided.
Attendees expressed their appreciation for the opportunity to familiarize themselves with a tool as powerful and versatile as Microsoft Copilot, acknowledging its potential to revolutionize their workflow and enhance their journalistic endeavors.
With the successful hosting of the capacity-building session, 9mobile and Microsoft look forward to more areas of sustained collaboration to drive positive change and innovation within media ecosystem in Nigeria.
Economic and Financial Crimes Commission (EFCC), yesterday said that banks in the country lost over N8 billion to internet fraud, otherwise known as Yahoo-Yahoo Boys, in 2022.
Ola Olukoyede, chairman of the commission, also disclosed how Yahaya Bello, former governor of Kogi state allegedly moved a staggering $720,000 from the state account to pay his child’s school fees.
Olukoyede, who made the disclosure during an interactive session with media executives in Abuja, narrated how cyber crime has hurt the companies and its negative effects in attracting direct foreign investment for the country. He lamented that no fewer than 71 percent of companies operating in Nigeria were victims of cybercrime in 2022 even as he argued that the Commission’s war against internet fraud is about safeguarding the country’s future.
“In 2022 alone, I’m waiting for the report of 2023, we discovered that more than 71 percent of Nigerian industries, companies and firms fell victim to cyber crime. Now, which country or company would thrive with this kind of thing? “You want to attract foreign direct investment; the moment you come in, Yahoo boys will attack your platform. You start losing money and you think they would stay?
“Is that not what we are seeing? We are rescuing the future of Nigeria by going into this cyber crime investigation and prosecution.
“Now, within that period, the Nigerian economy lost $706 million (via) these companies through cyber crime, to the activities of these Yahoo Yahoo boys because we don’t take them seriously now, not knowing that we are sitting on a keg of gunpowder.
“The alarming statistics continued with Nigerian banks losing over N8 billion to electronic transfer fraud in the first nine months of 2022.
“A system lost over N8 billion to a particular scheme of fraud and you are asking EFCC to close its eyes to that kind of situation. Are we even fair to ourselves?”
He said the agency is prosecuting two of its operatives for violating the agency’s code of conduct.
He said the commission has made some reforms to enhance its fight against corruption, including the creation of the directorate of fraud risk assessment/control and ethics/integrity.
Nigerian Education Loan Fund (NELFUND) has said that students in tertiary institutions and approved vocational centres would start repayment of the loan two years after graduation.
However, NELFUND management specifically stated that the repayment of the loan would commence if the students secured a job or went into business.
Mr. Akintunde Sawyerr, managing director, NELFUND, said the Act specify a moratorium of two years after graduation for the students to begin repayment of the loan.
Sawyerr said if the students start work, his employer would be expected to remit 10 percent into NELFUND dedicated account.
He added: “The loan does not have a specified repayment tenure. It makes it easy for students to apply for the loan. NELFUND would pay according to the documents provided by the institutions. We cannot put tenure on the loan; some will die, drop out, ‘Japa’ or refuse to pay. While those who went into business would pay into same account.
“It is a revolving a loan. We will not put students under pressure to get the loan and we are not going to state a tenure because it is not a commercial loan.’’
According to him, the loan is meant for students in public universities, polytechnics, colleges of education and vocational institutes, who apply via NELFUND portal and are expected to present their JAMB admission letter, NIN and BVN.
He explained that non-students would not have access to the loan and that NELFUND has put the necessary machinery in place to ensure that beneficiaries can be reached when the need arises.
His words: “We are using technology to run the new system. The process of application is online through our dedicated portal and we are limiting human contact as much as possible. Once you have a Bank Verification Number (BVN) and National Identification Number (NIN), which are parts of the requirements, we will have access to your data and all your accounts. This will also help us to know if you are qualified or not,” Sawyerr stated.
The MD disclosed that students already in institution are eligible to apply for the loan at any level of their study and must be at the beginning of each academic session.
He noted that such students would have to provide their admission and matriculation details in addition to BVN and NIN.
Sawyerr added that about 1.2 million Nigerian students in tertiary institutions and government-recognized vocational centres would be among the first batch of beneficiaries and that the figure would increase as time goes on.
The NELFUND boss disclosed that the scheme would be funded from one per cent of the total annual revenue by the Federal Inland Revenue Service (FIRS), which would amount to N194 billion if the agency meets its projection.
Sawyerr observed that the loan would be paid in two segments, the first, being the school fees, which would be paid directly to the institutions while stipend would be paid into students’ account for their day-to-day upkeep.
He added that the amount individual students would access varies because of the course of study, school fees and geographical location of the institutions.
“You don’t start paying back the loan until two years after your National Youth Service Corps (NYSC) scheme and you have secured a job or business. A beneficiary can defer repayment if he has not secured a job, but if after due diligence, he/she defaulted, then the student becomes a criminal and we will work with government agency that can help us get the money back, for example, EFCC, ICPC,” Sawyerr stated.
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