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Stakeholders call for Digitisation of African Music @ AFRIMA



Discussants at the All Africa Music Award (AFRIMA) 2017, yesterday unanimously called for digitisation of music produced in the African continent, to ensure global competitiveness.

The discussants, who made the call at the Music Business Roundtable of the 2017 AFRIMA in Lagos, said that Africa should not be tardy with digitisation of its music brands.

The event had as its theme: “Digital Takeover: Shaping the Future of African Music, Money, and Media.

AFRIMA is a world-class event that holds annually with live performances by celebrity artistes and televised broadcast to 84 countries around the world.

Some of the panelists include General Manager , Sony Music (West Africa), Michael Ugwu; the Chief Executive Officer, (CEO), Lead Consultant, Kelvin Orifa and Rikki Stein, CEO, Kalakuta Sunrise Ltd.

Others include, Sam Onyemelukwe, Managing Director, Trace T.V, and Angela Martins, Head of Culture Division, Department of Social Affairs, African Union.

Ugwu said that embracing digitisation would not only boost the revenue from the entertainment industry, but also put it on the global map.

“We need to get it right that digitisation will help a lot in our projection to the global market; the more we participate the more our music travels.

“It has a lot of impact aside of the monetary values. Many of the artistes are terrified of live streaming of their music asking what they would gain from it since it’s been streamed live.

“There are lots of gains in it; there are lots of negotiations going on about the benefits of live streaming though i also have a bad experience with one of my clients.

“Sometimes live streaming allows for the global views of music because it travels faster than putting on a site for people to download, which may consume more data,’’ he said.

Speaking in the same vein, Kelvin Orifa, Chief Executive Officer, (CEO), Lead Consultant, said that there were lots of opportunity in the marketing of music.

According to him, the only thing left for the artistes is to provide the right content.

“I had to resign my job at one of the leading communication companies to pursue a career in marketing of music which i found rewarding.

“I think with the right content, music from Africa is on the right path, we now have more demands for African music and more collaboration with African Musicians.

“We still need more content to be out there and compete well in the global circuit. My companies now have been able to gather experience in interacting with other segment in the market.

“We should take knowledge of the market seriously and add it to capacity building of our musicians,’’ he said.

Orifa said that marketing music need a lot of projection as to when to expect yields from the music and also the benefits the content providers would derive from their intellectual property.

“Music marketers must take a short term and long term view of their production. It is by finding the environment where the music will sell and be appreciated.

“A lot of music companies have been in existence for many years but not persistent, here we are today; about 15 years ago the world bloggers didn’t exist.

“The industry like other industry are brands and products, they existed years ago but now going into extinction. We need to have projection because of the dynamics of digitisation.

“A very strong brand will have a history, a story line of where it’s coming from. So, projection is the key to the digitisation,’’ he said.

Also, Onyemelukwe of Trace Music, said that artistes need to be patient with their music before thinking they are on the world map..

“Digitisation is a boom; we need to do more of live streaming for the world to see. Many people around the world now want to listen to African tunes online.

“Although the bandwidth in Africa as regards to live streaming is still low, we need something above the present 4G network that we are using, we need 5G.

“Digitisation of our music makes it travel faster and make it known to the world. We may say that it is not very profitable, but it takes artists to places where they can never imagine,’’ he said.

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CNN African Voices Profiles Talents Behind the Camera



African talents, who operate behind the scenes from the camera, are the guests on this week’s edition of Globacom-sponsored African Voices on CNN International. The episode has the theme: “Through the Lens”.

The 30-minute magazine programme will feature great African photographers like Gerald Rambert of Mauritius, Omar Victor Diop of Senegal and Adnen Chaouchi of Tunisia.

Globacom in a press statement in Lagos on Friday urged viewers to watch African Voices on CNN at 7 a.m. and 4.30 p.m. on Saturday and at 12.30 a.m., 4.30 a.m. and 8 p.m. on Sunday. Further repeats will also run at 5 a.m. on Monday and at 10.30 a.m. on Tuesday.

The company announced that the CNN crew will go underwater with the Mauritian photographer, Rambert, as he introduces viewers to the world of deep sea photography. He will in the course of the interview  disclose how his big passion for the fish and the sea led him to spending hours in the water and finally to underwater photography.  Rambert today is the photographer for many acclaimed magazines.

The second guest is the Senegalese photographer, Omar Diop. He is a graduate of the Paris Business School and has worked in several multinationals before abandoning his corporate job to devote himself to photography. Viewers will find out how he is interchanging between photography and painting.

The final guest on the programme, Adnen Chaouchi, is a journalist and radio host who CNN said is changing the way news is consumed through mobile journalism. He is expected to talk about how he combines his job as a journalist with television production.

In the last edition of African Voices was dedicated to women across Africa who are driving the styles found on runways around the world including Ethiopia’s Anna Getaneh, Nafisa Hafiz of Sudan and Anita Beryl of Uganda.

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FBD‎ Holds 2nd Franchise Matchmaking Investment Forum



(L-R): Mr. Chukwuka Monye, Managing Partner of Ciuci Consulting and DG, Delta Economic Summit Group; Mrs. Tundun Adreribigbe, COO, House of Tara; Mr. Chiagozie Nwizu, Convener and Managing Consultant of Franchise Business Development Services; Mr. Kunal Malhotra, General Manager, First Choice Retailing Limited; and Mr. Emma Esinna of Curves Fitness during the recent Franchise Investment Forum at Oriental Hotel, V.I, Lagos.‎

Franchise Business Development Services (FBDS Nigeria) has said that its second (2nd) Franchise Matchmaking Forum will hold on Thursday 29th March 2018. ‎


Franchise Matchmaking Forum is a member of the International Franchise Association (IFA) and representative of World Franchise Associates (WFA) in Nigeria


The Forum according to the company is a quarterly franchise investor’s forum, where CEOs of franchise brands (Franchisors) pitch their franchise opportunities to an audience of prospective franchise buyers (Prospective Franchisees).


Mr. Chiagozie Nwizu, ‎Convener of the Forum, said that the forum is in line with the programmes in the calendar of the Nigeria 2018 Franchise Agenda, developed after a franchise industry stakeholders round table, which held in November 2017.


‎He said, the event offers the opportunity where the franchisor finds qualified potential franchisees who meet his brand’s criteria, and the potential franchisee meets the franchisor with a suitable proposition for his investment interest.


“Fund and support providers such as Nigeria American Chamber of Commerce, Nigeria Investment Promotion Commission, Lagos State Employment Trust Fund and commercial banks will be attending to provide support.


“The event holding at Oriental Hotel, Victoria Island, Lagos between 10am-6pm, will be attended by 20 local and international franchise brands like House of Tara, Experimac, ReMax, Avis, Meadow Foods, Chicken Republic, Studio24, BestChoice, among others, looking to expand in the lucrative Nigerian economy, and driven by the sheer volume of investible funds seeking promising franchising opportunities”, said Nwizu, the ‎Managing Consultant of Franchise Business Development Services‎‎.‎


‎The reputable and successful franchise brands operating various businesses of varying investment sizes and industry categories will be pitching and exhibiting their franchise prospectus to the prospective franchise buyers.


“Invited franchise buyers who are only required to register at a dedicated event website ( include potential start-up entrepreneurs; corporate workers seeking investment or retirement plans; institutional investors looking forward to investing in new portfolios.


“The participants will in addition, be learning how franchising works, and various support services they can take advantage of. They will also have the privilege of meeting franchise fund providers and learn how they can access low-interest fund for franchise investment,” the Convener explained‎.‎




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Google Reveals Top Trended searches in Nigeria



Statistics released by Google yesterday shows that football search top the stories that trended most in Nigeria for the Last 7 days.


The company said that excited Liverpool fans raced to Google to read more details about the new Premier League record set by the club, following their 2-1 win against Newcastle on Saturday at Anfield.


It would be recalled that Liverpool has scored against Newcastle at Anfield in 22 consecutive meetings, a Premier League milestone in home games against a single club.


Coming in second place was the news of Popular American rapper William Leonard Roberts, commonly referred to, by his stage name Rick Ross, who was reported to have been rushed to the hospital after he was found unresponsive on Thursday at his home in Florida.


Google reports that since the news broke, celebrity friends, fans and well-wisher of the rapper searched Google to get updates about his health.


Football news once again was the third most trended searches, no thanks to Manchester United’s dramatic 3-2 win against Crystal Palace on Monday, the club, who were down by 2-0 in the first half, made a remarkable turnaround in injury time.


This made the excited ManU fans raced to Google to search for match fixtures and more updates.


Google said that the arrested a Joint Admissions and Matriculation Board official called Philomina Chieshe, who claimed that the N36 million money derived from the sale of JAMB scratch cards was mysteriously swallowed by a snake, but after further interrogation by the EFCC, reportedly retracted her earlier claim and confessed that the money was collected by her superior made interested Nigerians turned to Google to read more about this new development, thereby making ‘JAMB’ a top trending search term.


News about a group of researchers led by the International Institute for Applied Systems Analysis, that they have used new modelling scenarios to showcase several ways to limit the global temperature increase to 1.5°C by 2100, made Global warming one of the most trended searches in Nigeria in the last 7 days as interested Nigerians searched Google to read more about this new research finding.

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