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Stakeholders call for Digitisation of African Music @ AFRIMA

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Discussants at the All Africa Music Award (AFRIMA) 2017, yesterday unanimously called for digitisation of music produced in the African continent, to ensure global competitiveness.

The discussants, who made the call at the Music Business Roundtable of the 2017 AFRIMA in Lagos, said that Africa should not be tardy with digitisation of its music brands.

The event had as its theme: “Digital Takeover: Shaping the Future of African Music, Money, and Media.

AFRIMA is a world-class event that holds annually with live performances by celebrity artistes and televised broadcast to 84 countries around the world.

Some of the panelists include General Manager , Sony Music (West Africa), Michael Ugwu; the Chief Executive Officer, (CEO), Lead Consultant, Kelvin Orifa and Rikki Stein, CEO, Kalakuta Sunrise Ltd.

Others include, Sam Onyemelukwe, Managing Director, Trace T.V, and Angela Martins, Head of Culture Division, Department of Social Affairs, African Union.

Ugwu said that embracing digitisation would not only boost the revenue from the entertainment industry, but also put it on the global map.

“We need to get it right that digitisation will help a lot in our projection to the global market; the more we participate the more our music travels.

“It has a lot of impact aside of the monetary values. Many of the artistes are terrified of live streaming of their music asking what they would gain from it since it’s been streamed live.

“There are lots of gains in it; there are lots of negotiations going on about the benefits of live streaming though i also have a bad experience with one of my clients.

“Sometimes live streaming allows for the global views of music because it travels faster than putting on a site for people to download, which may consume more data,’’ he said.

Speaking in the same vein, Kelvin Orifa, Chief Executive Officer, (CEO), Lead Consultant, said that there were lots of opportunity in the marketing of music.

According to him, the only thing left for the artistes is to provide the right content.

“I had to resign my job at one of the leading communication companies to pursue a career in marketing of music which i found rewarding.

“I think with the right content, music from Africa is on the right path, we now have more demands for African music and more collaboration with African Musicians.

“We still need more content to be out there and compete well in the global circuit. My companies now have been able to gather experience in interacting with other segment in the market.

“We should take knowledge of the market seriously and add it to capacity building of our musicians,’’ he said.

Orifa said that marketing music need a lot of projection as to when to expect yields from the music and also the benefits the content providers would derive from their intellectual property.

“Music marketers must take a short term and long term view of their production. It is by finding the environment where the music will sell and be appreciated.

“A lot of music companies have been in existence for many years but not persistent, here we are today; about 15 years ago the world bloggers didn’t exist.

“The industry like other industry are brands and products, they existed years ago but now going into extinction. We need to have projection because of the dynamics of digitisation.

“A very strong brand will have a history, a story line of where it’s coming from. So, projection is the key to the digitisation,’’ he said.

Also, Onyemelukwe of Trace Music, said that artistes need to be patient with their music before thinking they are on the world map..

“Digitisation is a boom; we need to do more of live streaming for the world to see. Many people around the world now want to listen to African tunes online.

“Although the bandwidth in Africa as regards to live streaming is still low, we need something above the present 4G network that we are using, we need 5G.

“Digitisation of our music makes it travel faster and make it known to the world. We may say that it is not very profitable, but it takes artists to places where they can never imagine,’’ he said.

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NBC Shuts Down Ekiti Broadcasting Stations Indefinitely

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National Broadcasting Commission (NBC), has ordered the immediate shut down of the Ekiti state broadcasting service for infractions of the Nigeria broadcasting Code and the Electoral Act.

 

The Commission took this decision after unauthorized declaration of the governorship election results by Mr. Ayodele Fayose, state Governor on the Ekiti State Broadcasting stations.

 

In addition, the Governor went on air to make malicious and unsubstantiated claims against the Independent National Electoral Commission (INEC), the Nigerian Police and the Department of Security Services.

 

The station will remain shut down till further notice.

 

The Commission had on Tuesday 5th June queried the station’s, Mr. Lere Olayinka, acting director general who is doubling as the spokesman for the PDP campaign organisation in breach of Section 5.2.18 of the Nigeria Broadcasting Code in letters to the Station and the State Government. Both letters were ignored by the recipients.

 

 

Maimuna Jimada, head, Public Affairs, said that the Ekiti State Broadcasting Service on Wednesday 11th July, 2018 was found in breach of sections 5.2.7 and 5.2.8 of the Code for which it was reprimanded and fined N500,000 by the Commission.

 

Jimada, quoted Mal. Is’haq Modibbo Kawu, director general,  as saying that he “wishes to re-emphasize that all broadcasters must adhere strictly to the ethics of the profession in conducting all programmes on their stations in respect to the Nigeria Broadcasting Code, the National Broadcasting Act CAP N11 Laws of the Federation, 2004 and the Electoral Act.

 

For the avoidance of doubt, Kawu hereby draws the attention of all, to the following sections of the Nigeria Broadcasting Code:

 

3.1.2 which states that:

Materials likely to incite or encourage to the commission of a crime or    lead to public disorder shall not be broadcast

 

5.2.15 which states that:

A broadcaster shall broadcast election results or declaration of the winner only as announced by the authorized electoral officer for the election.

 

Broadcasters are hereby also reminded that the Social Media is not an official source for release of election results.

 

The NBC wishes to reiterate that broadcasting stations must ensure proper gate keeping and professionalism in all programmes transmitted on their stations as the Commission would impose severe sanctions for any breach of the Broadcasting Code.

 

 

 

 

 

 

 

 

 

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MTN Foundation Extends Emergency Ward Intervention Project to Hospitals in the South East

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(L-R) Ijeoma Olisa, Accountant, Coscharis Medical, Regina Ewendu, Head of Operations, Coscharis Medical, Enyinnaya Nwokeocha, Project Coordinator Health, MTN Foundation, Izunna Anegbu, Monitoring and Evaluation Officer, MTN Foundation and Geraldine Udo, Head of Research and Development, Coscharis Medical at the inspection recently.

In continuation of its commitment to improve the quality of health of our people especially during period of emergency, MTN Foundation will be providing medical equipment and supplies to the emergency wards of six hospitals in Anambra, Ebonyi and Imo States under its Emergency Ward Intervention Project.

 

The hospitals include; Federal Teaching Hospital Abakaliki (FETHA 1), Ebonyi, Chukwuemeka Odimegwu Ojukwu University Teaching Hospital, Awka,  Anambra and Imo State University Teaching Hospital (IMSUTH), Owerri.

Under this project, MTN Foundation provides medical equipment and consumables ranging from stethoscopes, suction machines, fracture immobilizers, laryngoscopes; digital patient monitors etc. to hospitals across Nigeria.

 

In Phase 1 of the project, MTN Foundation provided these medical items to emergency wards of hospitals in Adamawa, Borno and Yobe states.

 

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Kwesé TV, 9mobile Enter Distribution Agreement

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Kwesé TV, Nigeria’s newest satellite pay-TV network, and leading telecommunication company in innovation, 9mobile have signed a distribution agreement for the sale of Kwesé TV decoders through 9mobile Experience Centres across Nigeria.

With this strategic partnership, prospective Kwesé TV customers can easily walk into any participating 9mobile stores and purchase a Kwesé kit comprising a dish, decoder, including one-month free subscription, and installation for N10,960.

This partnership which will be rolled out through a phased approach has been launched in key 9mobile Experience Centres situated at The Palms Shopping Mall, Ikeja City Mall, Adeola Odeku Street on Victoria Island, Mushin, Surulere and Festac Town; all in Lagos.

Kwesé TV offers 70+ premium channels for family viewing with an extensive programming line-up including wholesome children’s programs, live sports, lifestyle shows, movies, series and so much more! Kwesé’s appeal is not only its world-class content but its innovative industry-first ‘pay as you watch’ payment model which gives customers the choice between purchasing 3-day, 7-day and 30-day subscription packages to its full entertainment and sports bouquet.

The partnership with 9mobile will also see 9mobile subscribers access the Kwesé iflix app through exclusive video data bundles for the Kwesé iflix 1-day, 3-day, 7-day and 30-day VIP passes.

Speaking about the partnership, General Manager, Kwesé TV Nigeria, Elizabeth Amkpa, said: “This partnership extends our distribution network and makes our products accessible to even more Nigerian consumers.

We are currently operating in select 9mobile Experience Centres in Lagos, and we will soon be available in other major cities across the country in partnership with 9mobile.”

Also commenting, Vice President, Marketing, 9mobile, Adebisi Idowu, said, “We are excited to be working with Nigeria’s newest pay-TV provider to offer premium TV and video content to our customers.

This newest partnership is a further demonstration of our commitment to continuously deliver innovative services that enable Nigerians to enjoy more, across all our brand touchpoints.”

Adebisi added that 9mobile will continue to forge partnerships and build bridges that enrich the lives of its teeming customers and enable them to enjoy best in class quality of service (QoS) at all times. “9mobile is determined to continue meeting the passion point of Nigerians, especially, customers on the network; and Kwesé TV offers yet another major platform to do so”, he enthused.

9mobile has been acknowledged as Nigeria’s most innovative and customer-friendly telecommunication company, and through its revolutionary fastest data package,

Moreblaze, it has consistently offered its tech-savvy customers functional innovations thereby setting the market pace for competitive offerings in meeting the clients’ wants and needs.

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