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Stakeholders call for Digitisation of African Music @ AFRIMA

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Discussants at the All Africa Music Award (AFRIMA) 2017, yesterday unanimously called for digitisation of music produced in the African continent, to ensure global competitiveness.

The discussants, who made the call at the Music Business Roundtable of the 2017 AFRIMA in Lagos, said that Africa should not be tardy with digitisation of its music brands.

The event had as its theme: “Digital Takeover: Shaping the Future of African Music, Money, and Media.

AFRIMA is a world-class event that holds annually with live performances by celebrity artistes and televised broadcast to 84 countries around the world.

Some of the panelists include General Manager , Sony Music (West Africa), Michael Ugwu; the Chief Executive Officer, (CEO), Lead Consultant, Kelvin Orifa and Rikki Stein, CEO, Kalakuta Sunrise Ltd.

Others include, Sam Onyemelukwe, Managing Director, Trace T.V, and Angela Martins, Head of Culture Division, Department of Social Affairs, African Union.

Ugwu said that embracing digitisation would not only boost the revenue from the entertainment industry, but also put it on the global map.

“We need to get it right that digitisation will help a lot in our projection to the global market; the more we participate the more our music travels.

“It has a lot of impact aside of the monetary values. Many of the artistes are terrified of live streaming of their music asking what they would gain from it since it’s been streamed live.

“There are lots of gains in it; there are lots of negotiations going on about the benefits of live streaming though i also have a bad experience with one of my clients.

“Sometimes live streaming allows for the global views of music because it travels faster than putting on a site for people to download, which may consume more data,’’ he said.

Speaking in the same vein, Kelvin Orifa, Chief Executive Officer, (CEO), Lead Consultant, said that there were lots of opportunity in the marketing of music.

According to him, the only thing left for the artistes is to provide the right content.

“I had to resign my job at one of the leading communication companies to pursue a career in marketing of music which i found rewarding.

“I think with the right content, music from Africa is on the right path, we now have more demands for African music and more collaboration with African Musicians.

“We still need more content to be out there and compete well in the global circuit. My companies now have been able to gather experience in interacting with other segment in the market.

“We should take knowledge of the market seriously and add it to capacity building of our musicians,’’ he said.

Orifa said that marketing music need a lot of projection as to when to expect yields from the music and also the benefits the content providers would derive from their intellectual property.

“Music marketers must take a short term and long term view of their production. It is by finding the environment where the music will sell and be appreciated.

“A lot of music companies have been in existence for many years but not persistent, here we are today; about 15 years ago the world bloggers didn’t exist.

“The industry like other industry are brands and products, they existed years ago but now going into extinction. We need to have projection because of the dynamics of digitisation.

“A very strong brand will have a history, a story line of where it’s coming from. So, projection is the key to the digitisation,’’ he said.

Also, Onyemelukwe of Trace Music, said that artistes need to be patient with their music before thinking they are on the world map..

“Digitisation is a boom; we need to do more of live streaming for the world to see. Many people around the world now want to listen to African tunes online.

“Although the bandwidth in Africa as regards to live streaming is still low, we need something above the present 4G network that we are using, we need 5G.

“Digitisation of our music makes it travel faster and make it known to the world. We may say that it is not very profitable, but it takes artists to places where they can never imagine,’’ he said.

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Reps Seek Amendment of NBC Act for Radio/TV Assisted Learning

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A bill seeking to amend the National Broadcasting Commission (NBC) Act, to provide for radio and television contents targeted at improved education among Nigerian pupils, on Thursday passed second reading in the House of Representatives.

 

Tagged “National Broadcasting Commission Amendment Bill, 2018,” the amendment seeks to mandate every private and public radio and television stations in Nigeria to provide dedicated education programmes that will cover all subjects in the school curriculum.

 

Leading debates on the desirability of the amendment, its sponsors, Segun Odebunmi (APC, Oyo) and James Faleke (APC, Lagos), argued that every radio and television station in Nigeria would provide for such contents to cater for the West African Examinations Council (WAEC) and National Examinations Council (NECO) syllabuses.

 

“If amended, all radio and TV stations in Nigeria, including DSTV, Star Times, etc, will be legally compelled to dedicate channels and airtime to teaching students in line with approved school curricula.

 

“It is expected that qualified instructors will be engaged by the service provider to teach the pupils via online visuals to encourage learning and enhance standard of education in Nigeria,” the sponsors submitted.

 

Such innovation, the lawmakers further argued, would be more effective than books in teaching and learning.

 

According to them, the two-legged amendment, which covers Sections 1, 2, 5, 9, 11, 12 13, 14, 19 and 26 of the Third Schedule and Principal Act, also seeks to establish Digital Access Fund (DAF) in line with global best practices.

 

The overall aim, they noted, is to strengthen the National Broadcasting Commission (NBC) as an effective regulator of broadcasting in Nigeria.

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NCC Drags COSON, Okoroji, Others to Court for Operating Without Approval

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The Nigerian Copyright Commission has filed a criminal charge against Copyright Society of Nigeria, Chief Tony Okoroji, Mr. Chinedu Chukwuji, Mrs Bernice Eremieghe and Miss Anne Okomi for carrying out the duties of a collecting society without the approval of the Nigerian Copyright Commission.

In Charge No FHC/L/338C/18, filed on 8th October 2018 at the Lagos Division of the Federal High Court, the accused persons were alleged to have performed the duties of a collecting Society by demanding and collecting royalties from Noah’s Ark of 9 Sowemimo Street, GRA, Ikeja Lagos and carrying on the business of negotiating and granting licenses on behalf of Copyright owners without the approval of the Nigerian Copyright Commission and thereby committed an offence contrary to and punishable under sections 39 (4), (5) and (6) of the Copyright Act Cap C 28 Laws of the Federation of Nigerian 2004.

It will be recalled that the Nigerian Copyright Commission had on 30th April 2018, pursuant to relevant provisions of the Copyright Act and the Copyright (Collective Management Organisation) Regulation 2007, suspended the license it granted to COSON to operate as a collecting society following the refusal of the management of COSON to comply with directives of the Commission issued after an investigations into a lingering dispute in the governing board of COSON which led to conflicting claims by two groups as the legitimate governing board of the society.

The Management of COSON has continued to disregard the directive of the Commission, and also acted in violation of the Order of suspension of its operating license as a collective management Organization.

The provisions of Section 39 the Copyright Act requires any person wishing to operate as a collective management Organization to obtain prior approval of the Nigerian Copyright Commission.

In May 2010, COSON was granted approval to operate as a Collective Management Organization for Music and Sound recording, Pursuant to the said   provision, and the provisions of the Copyright (Collective Management Organizations) Regulations 2007.

The Nigerian Copyright Commission is empowered to sanction a collective management organization for failing to comply with the regulatory provisions regarding its operations or refusing to comply with the directive of the Commission. Such sanctions may include suspension of the operating license of a Collecting society and in appropriate cases, revocation of the License.

Furthermore, it is an offence under the Copyright Act to operate as a collecting Society or otherwise carry out the functions of a collective management Society without a valid licence of the Nigerian Copyright Commission.

The criminal charge filed against COSON and some members of its management team, followed an investigation by the Nigerian Copyright Commission, the outcome of which showed that COSON has acted in violation of the relevant provisions of the Law.

The Director General of the Commission has continued to reassure copyright owners in the music and sound recording industries of the commitment of the Commission to entrench a transparent and accountable system of Collective management, to enable right owners receive duly earned royalties without being short-changed.

Users of musical works are also encouraged to obtain appropriate copyright licenses from only approved collective management organizations.

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GOtv Marks 7th anniversary, Begins Open Week for Subscribers

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GOtv a digital pay television offering on the digital terrestrial television platform has announced the commencement of its open week for their subscribers in celebration of its seventh year anniversary.

 

GOtv Open Week will start from, Friday 19 October to Friday, 26 October, 2018. Customers on GOtv Plus bouquet will be treated to a special offering of a week-long access to over 65 channels on GOtv MAX bouquet.

 

GOtv Plus customers will be treated to GOtv MAX’s wide variety of sports and entertainment content such as La Liga on SS Select 4, Fox Entertainment, Sony MAX, CBS Reality and more during the open week period.

 

All these come just before the El Clasico between Barcelona and Real Madrid, La Liga’s top game, on October 28, and will be broadcast live exclusively on GOtv MAX.

 

Speaking on the anniversary and open week activities, John Ugbe, managing director, MultiChoice Nigeria said: “We are glad to celebrate this milestone with our customers, who have always been the core of our business. This celebration is indeed a testimony to our commitment to put our customers at the heart of everything we do.  As we continue to grow, we will continue to make improvements and add more value to our GOtv customers”.

 

Ugbe explained that GOtv MAX was introduced as a continuation of the GOtv’s desire to keep widening entertainment options for subscribers.

 

GOtv has four bouquets; GOtv MAX for N3200 monthly with over 65 channels, GOtv Plus bouquet which goes for N1900 monthly with over 50 channels, GOtv Value for N1350 with over 30 channels and GOtv Lite for N400 with 21 channels.

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