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Stakeholders call for Digitisation of African Music @ AFRIMA

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Discussants at the All Africa Music Award (AFRIMA) 2017, yesterday unanimously called for digitisation of music produced in the African continent, to ensure global competitiveness.

The discussants, who made the call at the Music Business Roundtable of the 2017 AFRIMA in Lagos, said that Africa should not be tardy with digitisation of its music brands.

The event had as its theme: “Digital Takeover: Shaping the Future of African Music, Money, and Media.

AFRIMA is a world-class event that holds annually with live performances by celebrity artistes and televised broadcast to 84 countries around the world.

Some of the panelists include General Manager , Sony Music (West Africa), Michael Ugwu; the Chief Executive Officer, (CEO), Lead Consultant, Kelvin Orifa and Rikki Stein, CEO, Kalakuta Sunrise Ltd.

Others include, Sam Onyemelukwe, Managing Director, Trace T.V, and Angela Martins, Head of Culture Division, Department of Social Affairs, African Union.

Ugwu said that embracing digitisation would not only boost the revenue from the entertainment industry, but also put it on the global map.

“We need to get it right that digitisation will help a lot in our projection to the global market; the more we participate the more our music travels.

“It has a lot of impact aside of the monetary values. Many of the artistes are terrified of live streaming of their music asking what they would gain from it since it’s been streamed live.

“There are lots of gains in it; there are lots of negotiations going on about the benefits of live streaming though i also have a bad experience with one of my clients.

“Sometimes live streaming allows for the global views of music because it travels faster than putting on a site for people to download, which may consume more data,’’ he said.

Speaking in the same vein, Kelvin Orifa, Chief Executive Officer, (CEO), Lead Consultant, said that there were lots of opportunity in the marketing of music.

According to him, the only thing left for the artistes is to provide the right content.

“I had to resign my job at one of the leading communication companies to pursue a career in marketing of music which i found rewarding.

“I think with the right content, music from Africa is on the right path, we now have more demands for African music and more collaboration with African Musicians.

“We still need more content to be out there and compete well in the global circuit. My companies now have been able to gather experience in interacting with other segment in the market.

“We should take knowledge of the market seriously and add it to capacity building of our musicians,’’ he said.

Orifa said that marketing music need a lot of projection as to when to expect yields from the music and also the benefits the content providers would derive from their intellectual property.

“Music marketers must take a short term and long term view of their production. It is by finding the environment where the music will sell and be appreciated.

“A lot of music companies have been in existence for many years but not persistent, here we are today; about 15 years ago the world bloggers didn’t exist.

“The industry like other industry are brands and products, they existed years ago but now going into extinction. We need to have projection because of the dynamics of digitisation.

“A very strong brand will have a history, a story line of where it’s coming from. So, projection is the key to the digitisation,’’ he said.

Also, Onyemelukwe of Trace Music, said that artistes need to be patient with their music before thinking they are on the world map..

“Digitisation is a boom; we need to do more of live streaming for the world to see. Many people around the world now want to listen to African tunes online.

“Although the bandwidth in Africa as regards to live streaming is still low, we need something above the present 4G network that we are using, we need 5G.

“Digitisation of our music makes it travel faster and make it known to the world. We may say that it is not very profitable, but it takes artists to places where they can never imagine,’’ he said.

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Kwesé TV Adds Hip TV to its Channel Line-Up

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Kwesé TV has added Hip TV, an urbane contemporary music and lifestyle channel for a youthful audience, to its channel line-up.

 

Available on channel 610, the channel is known and respected for entertainment news, incisive and exclusive interviews, and red carpet moments amongst others.

 

Hip TV further strengthens Kwesé TV’s music genre, joining an already impressive line-up including; REVOLT TV a music channel from Sean Combs, aka P. Diddy, which is available outside of the US for the first time only on Kwesé TV, BOX Television, Trace Africa, Trace Gospel and Trace Mziki.

 

“Kwesé TV is afrocentric and youthful so we are happy to have Hip TV, a home-grown channel for a youthful audience on our platform”, said Elizabeth Amkpa, general manager, Kwese TV Nigeria.

 

She added that Kwesé has a strong and varied music line-up so “whether you are in the mood for the distinctly Naija beat, Hip Hop, R & B or gospel from around the world, you will find them all on Kwesé TV.”

 

The channel extends Kwesé TV’s offering which already has over 70 channels including sports, movies, current affairs, news, kids programming and so much more.

 

 

 

 

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Obaseki Hails TV Inventors, Counts Impact @ World Television

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Governor Godwin Obaseki of Edo State has commended the inventors of television, who rose to the occasion when industrial revolution displaced traditional means of communication in Europe and America in the 1920s, to attend to the communication need of the time.

Obaseki said this in commemoration of the United Nations World Television Day, marked on November 21, yearly.

“Television has impacted positively on humanity with its power to educate, entertain and inform a mass of people simultaneously. The device has been very effective in mobilising and sensitising the populace about government policies and programmes,” he said.

He added that “beyond the traditional function of television, the device has continued to serve as a veritable tool for educating millions of Nigerians, a trendsetter, an electronic baby-minder and a means for transmitting societal values and re-orientating people.”

The governor assured that his administration’s resolve to reposition the state-owned Edo Broadcasting Service television, was in recognition of the power of the device in governance through the dissemination of educative and enlightening programmes.

“EBS will be repositioned to join the elite league of media stations to compete keenly with the big names in the industry in the areas of standards, personnel, equipment, content and in revenue generation,” he said.

Obaseki said with the new world socio-economic order that has influenced the settlement pattern of people, it would have been impossible for a town crier to move from Benin to Auchi and deliver a message to people at the same time.

Television, he maintained, does this with ease and even gives feedback, allows phone-in segment for public participation in a programme, which ultimately raises the quality of the conversation.

In December 1996, the United Nations General Assembly proclaimed 21 November as World Television Day commemorating the date on which the first World Television Forum was held.

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Nollywood Stars Join Glo-sponsored Professor Johnbull

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Season 5 of Glo-sponsored TV Drama Series, Professor Johnbull, kicks off on Tuesday with another interesting episode on NTA Network, NTA International on DSTV Channel 251 and NTA on StarTimes at 8.30 p.m. with two Nollywood stars, Osita Iheme, a.k.a. Pawpaw, and Angela Okorie joining the cast of the comedy as household members of Professor Johnbull acted by Kanayo O. Kanayo (KOK).

The duo of Iheme and Okorie who are introduced to the household of Professor Johnbull in the new episode entitled Running to the City will replace Churchill (Jnr. Pope Odonwodo) who is currently furthering his education in America and Caroline (Mercy Johnson-Okojie), Professor’s former house maid  who has also  travelled to attend to some family issues.

The challenge of mentoring the two new rusty members of the family, Nje (Angela Okorie), a village Cameroonian girl, who grew up in the professor’s country home, and Jeroboam, a.k.a Boam (Osita Iheme), who is reputed to have tended the scholar’s father’s herd back in the village therefore falls on Elizabeth (Queen Nwokoye), Professor’s daughter, who had just returned from a successful medical treatment abroad.

A very interesting episode, Running to the City also reveals how Professor Johnbull’s intervention many years ago saved Nje (Angela Okorie) when she was put in the family way in the village and was treated as a pariah.

In addition, it also shows the accommodating nature of Professor Johnbull’s entire household as the duo of Nje and Jeroboam are not only welcomed warmly but are quickly integrated into the family. The Professor who calls them “my people” also goes further by rebuffing attempt by the gateman, Abadnego (Martins Nebo), to prevent Nje and Jeroboam from having access to him.

Viewers are in for a laughter-filled evening on Tuesday as one of the regulars of the social satire, restauranteur, Olaniyi (Yomi Fash-Lanso), makes a 360-degree turn while professing love to Nje on the ground of complexion compatibility much to the consternation of his arch rival, Mai Doya (Funky Mallam),who instantly reminds him of his love for Caro, the Professor’s former house maid.

A repeat broadcast of Running to the City comes up on the same channels at 8.30.p.m. on Friday.

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