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Stakeholders call for Digitisation of African Music @ AFRIMA

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Discussants at the All Africa Music Award (AFRIMA) 2017, yesterday unanimously called for digitisation of music produced in the African continent, to ensure global competitiveness.

The discussants, who made the call at the Music Business Roundtable of the 2017 AFRIMA in Lagos, said that Africa should not be tardy with digitisation of its music brands.

The event had as its theme: “Digital Takeover: Shaping the Future of African Music, Money, and Media.

AFRIMA is a world-class event that holds annually with live performances by celebrity artistes and televised broadcast to 84 countries around the world.

Some of the panelists include General Manager , Sony Music (West Africa), Michael Ugwu; the Chief Executive Officer, (CEO), Lead Consultant, Kelvin Orifa and Rikki Stein, CEO, Kalakuta Sunrise Ltd.

Others include, Sam Onyemelukwe, Managing Director, Trace T.V, and Angela Martins, Head of Culture Division, Department of Social Affairs, African Union.

Ugwu said that embracing digitisation would not only boost the revenue from the entertainment industry, but also put it on the global map.

“We need to get it right that digitisation will help a lot in our projection to the global market; the more we participate the more our music travels.

“It has a lot of impact aside of the monetary values. Many of the artistes are terrified of live streaming of their music asking what they would gain from it since it’s been streamed live.

“There are lots of gains in it; there are lots of negotiations going on about the benefits of live streaming though i also have a bad experience with one of my clients.

“Sometimes live streaming allows for the global views of music because it travels faster than putting on a site for people to download, which may consume more data,’’ he said.

Speaking in the same vein, Kelvin Orifa, Chief Executive Officer, (CEO), Lead Consultant, said that there were lots of opportunity in the marketing of music.

According to him, the only thing left for the artistes is to provide the right content.

“I had to resign my job at one of the leading communication companies to pursue a career in marketing of music which i found rewarding.

“I think with the right content, music from Africa is on the right path, we now have more demands for African music and more collaboration with African Musicians.

“We still need more content to be out there and compete well in the global circuit. My companies now have been able to gather experience in interacting with other segment in the market.

“We should take knowledge of the market seriously and add it to capacity building of our musicians,’’ he said.

Orifa said that marketing music need a lot of projection as to when to expect yields from the music and also the benefits the content providers would derive from their intellectual property.

“Music marketers must take a short term and long term view of their production. It is by finding the environment where the music will sell and be appreciated.

“A lot of music companies have been in existence for many years but not persistent, here we are today; about 15 years ago the world bloggers didn’t exist.

“The industry like other industry are brands and products, they existed years ago but now going into extinction. We need to have projection because of the dynamics of digitisation.

“A very strong brand will have a history, a story line of where it’s coming from. So, projection is the key to the digitisation,’’ he said.

Also, Onyemelukwe of Trace Music, said that artistes need to be patient with their music before thinking they are on the world map..

“Digitisation is a boom; we need to do more of live streaming for the world to see. Many people around the world now want to listen to African tunes online.

“Although the bandwidth in Africa as regards to live streaming is still low, we need something above the present 4G network that we are using, we need 5G.

“Digitisation of our music makes it travel faster and make it known to the world. We may say that it is not very profitable, but it takes artists to places where they can never imagine,’’ he said.

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Google Sets Higher Bar for YouTube Partner Program

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Youtube winner.jpg

By peter oluka

Google, in an effort to regain advertisers’ trust, is announcing what it says are “tough but necessary” changes to YouTube monetization.

For one thing, it’s setting a higher bar for the YouTube Partner Program, which is what allows publishers to make money through advertising. Previously, they needed 10,000 total views to join the program. Starting today, channels also need to have 1,000 subscribers and 4,000 hours of view time in the past year. (For now, those are just requirements to join the program, but Google says it will also start applying them to current partners on February 20.)

This might assure marketers that their ads are less likely to run on random, fly-by-night channels, but as Google’s Paul Muret writes, “Of course, size alone is not enough to determine whether a channel is suitable for advertising.”

So in addition, he said:

“We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube”.

Muret also described changes planned for the more exclusive Google Preferred program, which is supposed to be limited to the best and most popular content. Vlogger Logan Paul was part of Google Preferred until the controversy over his “suicide forest” video got him kicked out last week — a story that suggests some of the limitations to Google’s approach.

Moving forward, Muret said the program will offer “not only … the most popular content on YouTube, but also the most vetted.” That means everything in Google Preferred should be manually curated, with ads only running “on videos that have been verified to meet our ad-friendly guidelines.” (Looks like all those new content moderators will be busy.)

Lastly, Muret said YouTube will be introducing a new “three-tier suitability system” in the next few months, aimed at giving marketers more control over the trade-off between running ads in safer environments versus reaching more viewers, according to a report by TechCrunch.

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Suspected Herdsmen Kidnaps, Tortures Nollywood Star

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Calabar Chic

A victim of kidnapping along the Benin Bypass-Lagos highway, Calabar Chic, Nollywood actress and entertainer, has questions what the security operatives are doing to safeguard the lives and properties of Nigerians.

 

In an emotional Instagram post raw with feelings of despair, the actress called on the government to “wake up to its responsibilities.” She admonishes the federal government to “stop cooking excuses and take action.”

 

The actress made the call after she and friend she identifies as Dozie were kidnapped by heavily armed Fulani herdsman who robbed, beat and starved them of food and water. She revealed that the incident took place along the Benin Bypass-Lagos highway.

 

She stated they were held hostage for 4 days and were released after a ransom was paid on their behalf. She also said the men heavily armed have access to “different kinds of guns” and she wondered about “who supplies them with those weapons.”

 

The actress also said that the Fulani herdsmen boasted about killing them and having no regard for the sanctity of human life, saying no one will touch them.

 

Her words: “We go continue dey kill una all of you, nothing go happen! We no care about any human life we slaughter you into pieces and bury you nothing go happen“, the Fulani herdsmen told them.

 

See the post in full lightly edited for clarity

@calabar_chic:SO MANY QUESTIONS I WANT TO ASK BUT WHO WILL PROVIDE ANSWERS? OUR SECURITY AGENCIES? FEDERAL GOVT OR THE PRESIDENT HIMSELF?Because I’m still in shock, confused and wondering if we are safe in this country at all! “WHY HAS THE GOVT NOT SHOWN ANY WILLINGNESS TO CHECKMATE THESE MURDEROUS FULANI HERDSMEN? WHY? ATTACKING, MAIMING AND KILLING PEOPLE FREELY! “THESE ANIMALS WHO SEE KILLING AS A HOBBY! THEY ARE NOT SHAKEN OR SCARED LIKE THEY TOLD MY FRIEND DOZIE AND I WHEN THEY HELD US HOSTAGE IN THAT FOREST: ‘We go continue dey kill una all of you, nothing go happen! We no care about any human life we slaughter you into pieces and bury you nothing go happen’ My heart froze, I was paralyzed with fear!These animals as I will forever refer to them carry out these operations at ease as this happened just a few poles away from SARS office on Benin Bypass/ Lagos road.

On that Monday they stormed the highway around midday opened fire on our car took us off the highway after robbing us of cash and other valuables. At first, we thought they were just armed robbers until we walked for almost 2hrs deep into the forest with them then it dawned on me that this was not just robbery.

“(They) kept us for 4 horrible days inside that scary dangerous forest, starved us – no food or water for 2 days until the third day when they served us unclean water to drink. MY GOD!!!

“Or the unripe pineapple they forced us to eat on the third day that got my whole mouth teeth and gum bleeding! How could I even sleep? With ants, bugs spiders and other deadly insects crawling all over your body and you dare not scream!

4 horrible days accompanied by constant slaps and kicking at the slightest provocation. The different kinds of guns they had on them, and I kept asking myself ‘HOW DO THEY GET THESE AMMUNITIONS? WHO SUPPLIES THEM THOSE WEAPONS? Different rifles including their daggers and cutlass with which they flogged us with.

“We survived through all of it not because of sheer luck! Of course, money was involved but some other people might not get so lucky.

MEANWHILE SECURITY OPERATIVES IN NIGERIA SHOULD WAKE UP TO THEIR RESPONSIBILITIES! FEDERAL GOVERNMENT STOP COOKING UP EXCUSES AND TAKE ACTION!”

 

 

 

 

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Controversy @ COSON as Okoroji, Omorogbe Lay Claims to Chair

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The last big news to come from the Copyright Society of Nigeria (COSON) in 2017 was the replacement of its long-term head Tony Okoroji with artist manager Efe Omorogbe.

Efe Omorogbe.

 

According to www.musicinafrica.net, for some, the news might have come as a surprise: Okoroji had come to be synonymous with the body.

 

For others, the report might have come on the wings of predictability, as the former boss and the organisation he presided over had been in and out of several lawsuits over the years.

 

But according to a statement issued by Omorogbe, Okoroji, who was voted out of his position on 7 December by the COSON board, was deposed for other reasons, including the board’s “dissatisfaction with the clear conflict between him acting as Executive Chairman of COSON, and him acting as a contractor and consultant to COSON”; “Dissatisfaction with the continued engagement of companies owned by fellow directors”; and “Disapproval of the manner of handling of an earlier petition by Premier Music Publishing Company Ltd”.

 

The statement, which is titled Beyond The Noise, Mob Action And Drama: Why Okoroji Was Sacked As Coson Chairman, also noted that the board was unhappy with the terms of negotiation pertaining to the renovation of the COSON building in Ikeja, Lagos. Omorogbe’s statement was partly a response to an earlier article by Okoroji titled Take 5 Efe Omorogbe.

 

Following his removal, Okoroji convened a meeting on 19 December in which he was reinstated as head of COSON, a move Omoregbe describes as “showcasing Okoroji’s desperation to remain board chairman at all cost” because he is afraid of “the possibility of probe”.

 

Omorogbe also sets down his personal impression of Okoroji, writing that, “After a decade of dealing with Okoroji one-on-one, my opinion of him is crystal clear – he has become the biggest threat to the process of growing COSON into a world class organization”. Nonetheless the current head of COSON acknowledges that “Okoroji has done some measure of commendable work in the growth of COSON.”

 

 

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