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Start-Ups Die Because People Launch Ideas Very Quickly- Nwaukor

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Hillary Nwaukor is the founder & CEO, I-Naira Integrated Resources Ltd with over 10 years of business management consulting experience.
Nwaukor an avid sales person, started his career as a member of a guerrilla marketing team of one of the pioneer MTN Connect Stores- Tatacoms Integrated Resources Ltd, back in 2004.
He joined Nextzon in April 2009 as Head Business Development Unit of Institutionalization Advisory Services of the company; resigned in 2010 December because of his knack to do more outside paid environment and later established management consulting firm- Beefit Consults, with his colleagues, offering services to the private and public sector since 2010.
Nwaukor and his team set up the New Media Unit of the Group Public Affairs Division of the NNPC, pioneered NNPC’s engagement with the public on social media in line with the vision of Dr. IbeKachikwu, then GMD, and current Minister of states, Ministry of Petroleum Resources.
Nwaukor holds MBA in International Business from the University of East London UEL and a BA in International studies from Ambrose Alli University, Ekpoma Edo State and a member of Certified Institute of Auctioneers, Nigeria (CIAN) he spoke to peter oluka on the rationale behind I-Naira.com.

What Inspired I-Naira.com Launch
Thank you for your time to be with us today. Well, the need to do something that benefits everyday Nigerians and consumers in general informed the i-naira.com idea. We currently have two core products available to the public; first, Give & Take (Instant cash & items rewards) to customers who refer new users to our platform; secondly, iNairaBid (Auctioing).

Nursing The Idea of Launching a Platform for Auctions
Consistently, there is this innate itch to continually conceptualize new ideas that can add value to lives of people. I guess that is what sets me apart from others.
The idea to build a Consumer Sales Promotion (CSP) platform came to us since 2010, implementation began in 2011. Now for clarity, we are a CSPplatform – our customer centric strategy determines the marketing tool we deploy towards adding that extra value to customers.
Auctioning, just happen to be one of those tools. Many other tools will be deployed in the future as well; some with an element of chance beyond the control of the customer.

Is the Name One-Naira or i&Naira?
The name if spelt out in full is IDASHNAIRA.com, abbreviated is I-NAIRA.com. It is not ONE(1) but letter “I”.
The name choice is informed by patriotism to Nigeria and we know that the vision we carry will uplift how we as a people and country are treated by other nation states. Thus, we made the naira choice so that whatever the brand become tomorrow, everyone will easily know, it all started from Nigeria by Nigerians.

Values Users to Derive
As a Consumer Sales Promotion Company, we act as the middle man between merchants/ vendors and consumers in order to deliver that extra value to the end user.
This is otherwise known as “Value Bargaining” where all items showcased on our platform must reach the end user at a sales value lower than the obtainable market value without compromising the quality of the item.

Curbing Nefarious Activities of Online Auction Scammers
Every business has its own challenges. The issue about questionable characters parading themselves as auctioneers is one of the reason we have set up a technologically driven auction platform online that is endorsed by the Certified Institute of Auctioneers, Nigeria (CIAN); the only recognized professional auctioning institute in Nigeria. 
Go on the internet and search, there isn’t any online entity like ours. We are the first authentic auctioning platform out of Nigeria; possibly in Africa. Customs or any other agency of Government are not certified in any form to carry out the business of auctioning.
What the general public don’t know is that each time these agencies or any other business within Nigeria have needs to auction out items, they contact professional auctioneers from CIAN to come and carry out the task on their behalf. Just as a firm has needs for auditing, accounting, legal services and so on, when there is need for auctioning, only professionals can handle such. We are not in the business of tackling unscrupulous characters but can simply ask the general public to ask whoever is claiming to be an auctioneer, auctioning items on behalf of Customs or any other entity in Nigeria to show their membership certificate for verification. In the absence of such certification, the public will be dealing with such individuals at their own peril. 

Range of Services on i-Naira.com
Remember we are a consumer sales promotion company, thus we are focused on Real Estate, Autos, Electronics, Household and Fashion items.
That said, our system is quite robust to accommodate all forms of auctioning. For instance, we are in final stages of agreement to assist one of the foremost banks in Nigeria to auction out recovered assets from bad loans to the general public.
This sort of service will be driven by technology – carried out in private online auction rooms where only those that showed interest in participating in such unique auction will get “bidding paddle” after they register for the event.
There will be about a month publication to the general public on the upcoming auction and interested bidders will be directed to register for this specific event online. After the registration, they are then allotted a paddle number and full lot information about items available for auctioning is availed to them.
On the day of the event, which will last for about 2-3 hours, all participants will then log on with their paddle numbers to the unique portal for the event from the comfort of their homes and bid for recovered items by the bank. This is indeed a break away from the tradition of gathering everyone at a venue for such event.

The Processes to Using i-Naira.Com
What I explained earlier is the exclusive service designed for corporate entities in Nigeria. However, the process for auctioning service which we offer to the general public is simple.
We first of all reach a partnership agreement with the vendor, the vendor sends us a list of items they will like to auction plus prices at a reduced amount.
They give us express instructions and mandate to sell those items either through absolute or reserved bidding.
We place the items for the general public to bid. The highest bidder emerges as a winner in line with our agreement with the vendor after a specified period in time. This is usually 24hours but it can be more or less.

Plans for Sustainability
So far, the Federal Government has shown support to our company in very meaningful ways because of the potentials of the business to empower Nigerians through value bargaining. We are a pioneer company in terms of driving auctioning with the use of technology in Nigeria. We are set to continually innovate towards meeting the needs of our target audience.

i-Naira.com Operating System 
Our system is a self-aware intelligent system designed to bootstrap accordingly on any device you are logging in with.
Thus we don’t have a downloadable app at the moment but it does not limit customers’ ease to use because the system is designed to adjust accordingly on desktop, tablet and mobile devices.

Why Start-ups Close Shops Quickly
Start-ups die because people go to market very quickly with ideas. We have been building this system for six years, we have simulated our application and passed “proof of concept” test in 2013, we continued tweaking and testing; subjecting the application to vigorous test parameters that gave us confidence to go live in 2016.
Our go live date has little or no direct cost implication. Our system is designed to generate revenue from the word “go”. 
As a Consumer Sales Promotion company, there couldn’t be a better time to go live with such product than a time when people are trying to save more and spend less and that is the value we bring to the table. 

Support from NITDA Via OIIE
Oh yes. If there is an unsung glory of the Federal Government of Nigeria today, it will be their efforts at encouraging young entrepreneurs in Nigeria to innovate. It is a quiet revolution but it is loading heavily and championed by the State House (The President himself).
The level of encouragement from the Federal Government to innovators in Nigeria give you comfort that the future of this country will be in safe hands.
Several events such AVDD (Aso Villa Demo Day) are the footprints you see today as a genuine effort from the government to encourage innovators and enterprise; aimed at promoting entrepreneurship, innovation, job creation and economic growth through the use of new and emerging technologies. This is the first of its kind in our history to have the President directly champion ICT innovation and enterprise.

How Easy/Hard Was It for You to Raise Capital?
We developed our platform in a very organic way for six years and build the system within limited resources. We raised most of our finance through equity investment and savings.
We avoided debt financing because that type of finance is bad for SME businesses especially in Nigeria where you will be told to collateralize every follicle of hair in your body and everything else with your name tag on it.
If you ask me, banks in Nigeria are not designed to support SMEs, they simply don’t touch it because SMEs are considered high risk.

Advice to Young Innovators
Nurture your concept like a baby before seeking the hands of others for support. Be viable enough to determine who can put their money in your business. Keep your concept concise and simple in order to excite your target market.


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Verra Certifies d.light’s Clean Cookstove Projects in Sub-Saharan Africa

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A series of pioneering projects by d.light, the global provider of transformational household products and affordable finance for low-income households, to distribute 600,000 energy-efficient clean cookstoves in Kenya, Nigeria, and Uganda have been officially certified by global verification body Verra.

This certification confirms the d.light projects as trusted, verified sources of high-quality carbon credits in the voluntary carbon markets (VCMs).

The d.light projects aim to simultaneously reduce carbon emissions, tackle indoor air pollution, and reduce deforestation through the sale of highly efficient biomass cookstoves subsidized by the revenues from the sale of carbon credits.

Since their launch in late 2022, the projects have positively impacted more than one million lives and are projected to transform more than three million lives by 2025.

Commenting on the news, Karl Skare, d.light’s Chief Product and Strategy Officer, emphasized the projects’ positive impact, “With these projects, we’re not just addressing environmental concerns but also enhancing quality of life for millions.

“Each project underscores d.light’s commitment to practical, innovative solutions that address both environmental and social challenges, as part of our mission to transform the lives of one billion people by 2030.”

Each year, domestic cooking emissions contribute more than two percent of total global GHG emissions and up to 25 percent of anthropogenic black carbon emissions.

Highly energy-efficient cookstoves solve this problem by reducing biomass use by up to 70 percent compared to traditional cooking methods, cutting emissions of both carbon dioxide and black carbon.

The d.light projects are expected to reduce emissions by up to 12 million tons, contributing to climate change mitigation. These emissions reductions will be registered as carbon credits in the voluntary carbon market.

As well as reducing emissions, clean cookstoves are also a benefit to public health. According to the World Health Organisation, exposure to smoke from cooking fires causes an estimated 3.2 million premature deaths worldwide each year and is still one of the predominant causes of pollution-related illness and death in Africa.

In Uganda, for example, less than one percent of the population has access to clean cooking, household air pollution is the one of the largest risk factors for death and disability.

In addition, switching from traditional three-stone open fires to cleaner, energy-efficient cookstoves significantly reduces deforestation and reduces threats to wildlife and biodiversity caused by habitat loss.

Skare explained, “By subsidizing energy-efficient cookstove costs through carbon financing, d.light makes clean cooking accessible to more households, which in turn leads to healthier living conditions and conserves natural resources as well.

“Our projects in Kenya, Nigeria and Uganda are models of how sustainable investments can yield multiple co-benefits, aligning with global efforts to combat climate change and also promoting socio-economic development.

Skare added, “d.light now has projects certified by both Gold Standard and Verra, the world’s two leading certifiers of carbon credits. Organizations looking for ways to offset their own emissions can be confident that when they purchase carbon credits in d.light’s clean cooking projects in sub-Saharan Africa, they are investing in transformative initiatives that reduce harmful emissions, improve people’s health and quality of life, and help conserve the environment as well.”

 


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Remedial Health Unveils New App with Digital POS to power operations for Africa’s Neighbourhood Pharmacies

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Remedial Health, a health tech startup that develops solutions to make Africa’s pharmaceutical value chain more efficient has unveiled an updated version of its customer-facing app, designed to function as an operating system for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across the continent.

The new app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments, an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.

The app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

Despite accounting for 85 per cent of retail medicines sold in Africa’s pharmaceutical industry (projected to reach $70 billion market size by 2030), the absence of bespoke digital tools to manage their unique sales and inventory management needs means neighbourhood pharmacies and Proprietary patent Medicine Vendors (PPMVs) are unable to run their operations as effectively and profitably as possible.

At the same time, the reliance on paper-based inventory and sales management processes means manufacturers have limited empirical insights into customer behaviour to inform their decisions on production and distribution.

The new Remedial Health app has been designed specifically for healthcare businesses in Africa, with tailored features that have been designed to support effective decision making to drive business growth and profitability.

Starting in Nigeria, healthcare businesses can access vetted medicines, and manage their sales and inventory on one easy-to-use platform, freeing up time and capacity to effectively serve their customers and communities.

The app also enables Remedial Health to provide consolidated, real-time data on market behaviour to manufacturers for increased profitability and better decision-making across the value chain.

According to Samuel Okwuada, CEO, and co-founder of Remedial Health, “Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively. We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation”.

In 2023, Remedial Health sold more than 300 million individual packs of medicines to 7,500 hospitals, neighbourhood pharmacies and PPMVs across all 36 states of Nigeria.

Its customers also improved their profits by 30 per cent on average, with access to more than 8,000 vetted products at the same, or better than, open-air medicine market prices.

They can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.


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EnterpriseNGR Expands Financial Centres to Three African Countries

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EnterpriseNGR has signed a Memorandum of Understanding to set up the Africa Roundtable of Financial Centres – a chapter of the World Alliance of International Financial Centres, in Mauritius, Morocco and Rwanda.

The MoU, signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries and Africa at large.ort the exchange of best practices between members, enhance visibility regionally

A statement from EnterpriseNGR said that it was joining forces with the three countries to specifically pursue five key objectives.

These objectives include “Jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African Continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African Continent.

“Conduct joint initiatives to supp and internationally, and provide African financial centres with a unified voice regionally and internationally.

“Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services.”

Commenting on this collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, said, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She said, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent. Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence.

We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”

EnterpriseNGR became a member of WAIFC in 2023 during the WAIFC board meeting hosted by TheCityUK in London.

The MoU, which was signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited, to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries.

A statement from EnterpriseNGR said that it was joining forces with the three countries to pursue five key objectives.

According to the group, these objectives include “jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African continent”.

It added that it would enable it to “Conduct joint initiatives to support the exchange of best practices between members, enhance visibility regionally and internationally, and to provide African financial centres with a unified voice regionally and internationally.

Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services”.

Commenting on the collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, asserted, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She stated, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent.

“Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence. We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”


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