Broadcasting
Tariff, Content Draw Sharp Line between DSTV,HITV
At last, the much awaited revolution is taking place in the pay-television industry in Nigeria thanks in part to the battle for the soul of subscribers.
Recall that at the time the industry was a monopoly, the service by the dominant operator was nothing to write home about and the rich who could afford it groaned.
Today, like mobile phones, pay-tv has no class and that is the product of liberalization and tough competition among various brands.
The immediate positive effect is choice, better customer service, and affordable tariff.
Dstv, a brand owned by South Africa’s Multi-Choice was the first to grace the screens of Nigerian subscribers in 1994, offering a wide array of channels which covered news, movies, music, sports, documentary and general entertainment.
In a bid to make these services available to all Nigerians, Dstv came up with three bouquets namely: Dstv Premium Channels which has 64 channels and costs N9, 000 per month, Dstv Compact Channels which has 42 channels and costs N4, 300 per month and Dstv Family Channels which has 29 channels and costs N2, 500 per month.
Dstv has also tried to cut across language boundaries by introducing Portuguese, French and Indian language specific bouquets and also language channels which include Chinese, Greek, Arabic, German, Spanish, and others.
Entertainment Highway Limited, owners of Hitv which prides itself as an Indigenous company began broadcasting in February, 2007 and is catching up.
It has dangled unbelievably incentives, things thought not possible before now.
It uses the Direct to Home satellite technology which is able to transmit high quality pictures to end users.
The platform has more than 20 digital channels including specially created ones such as Hi-Nolly, Hi-Kids, Hi-Ovation, Nigezie, Hi-Biz, Hi-Sports, Hi-Mix as well as Amuludun Telly, a joint project with the Lagos State television, which showcases Yoruba programmes tailored to suit the Yoruba audience; and the recently included Trace TV, an exclusively music channel.
Some other channels offer programmes which broadcast entertainment, lifestyle and sports from the Nigerian scene. Since its inception, Hitv has been widely patronized.
The monthly subscription rates now are as low as N4, 000 for both Cable and Satellite packages while the cost of installation is N14, 000 and N9, 999 respectively. So, subscribers can enjoy premium content at a reasonable price.
However, the competition between Dstv and Hitv is deeply rooted. Some Dstv subscribers have actually migrated to Hitv and some have subscribed to both brands. Despite this and other developments, Dstv has always given its subscribers value for their money and maintained high standards in both picture quality and programming. Hitv has also lived up to expectations and has given the sport loving community value for money. It has secured rights to the live broadcasts of the English Premier League, the Spanish La Liga, Italian Serie ‘A’, the UEFA match series, the NBA play-offs, among others. This implies that it has become a good alternative to its rival and may in the near future enjoy the number of clientele Dstv does.
Other brands existing in Nigeria today include Skysat, Mytv, CTL, Trendtv, Eurostar, etc. Fstv, the first indigenous brand and Titv are now defunct as they could not keep up with the competition. There is a silent war among these theden players to capture a greater share of the market and the on-going competition would culminate in the reduction of subscription fees, thus making them affordable to all who care to subscribe.
Broadcasting
Jumia Nigeria kicks off Tech Week 2024
Jumia, the leading pan-African e-commerce platform, has commenced its annual ‘Tech Week’ campaign, offering exciting deals and the latest gadgets to help Nigerians elevate their tech experience.
This year’s theme “Upgrade Your Experience” focuses on empowering consumers to embrace the transformative power of technology. The campaign running from March 18th to March 31st, 2024, provides millions of consumers with the opportunity to snag amazing deals on a wide range of tech essentials, from cutting-edge smartphones and laptops to top-of-the-line home appliances and entertainment systems. Partnering with top brands like Infinix, Tecno, Xiaomi, Oraimo, Binatone, Haier Thermocool, Sun King and Itel, Jumia ensures a diverse selection of high-quality products across different categories.
“We’re thrilled to present Jumia Tech Week 2024, a platform to bridge the digital gap and empower Nigerians with the latest technology. With the continuous rise in smartphone adoption and internet penetration in the country, the demand for accessible tech is stronger than ever. Through strategic partnerships with top international and local brands, we aim to make tech upgrades a reality for all. During this campaign, consumers will have access to a wide range of high-quality tech products at the best prices,” said Sunil Natraj, CEO, Jumia Nigeria.
Commenting on the partnership with Jumia for Tech Week, Oluwayemisi Ode, Integrated Marketing Communications & PR Manager, Infinix Nigeria, said “Infinix is thrilled to once again partner with Jumia for Tech Week 2024. Our partnership with Jumia exemplifies our commitment to providing customers with access to cutting-edge smart mobile devices at best value.
“Jumia’s reach as Africa’s leading e-commerce platform provides the perfect platform to showcase Infinix’s cutting-edge smartphones, and accessories to a wider audience. This year, we’re particularly excited to offer Tech Week shoppers exclusive deals on our latest devices, making it the perfect opportunity for consumers to upgrade at the best prices.
With over 103 million internet users reported at the start of 2024, Nigeria continues to witness a surge in internet penetration, exceeding 45%. Smartphone adoption is also on the rise, highlighting the growing appetite for technology amongst Nigerians. Jumia Tech Week caters to this evolving landscape, providing a platform for seamless access to the latest tech essentials.
Beyond just amazing deals, Jumia Tech Week offers exclusive flash sales with further discounts on select products, exciting giveaways and contests throughout the campaign, as well as a seamless online shopping experience with secure payment and pay-on-delivery option.
Broadcasting
NBC Approves First Children’s TV in Nigeria
National Broadcasting Commission (NBC) has granted a license to Idowu Sowunmi, former editorial member of ThisDay Newspapers, to operate Nigeria’s first-ever children’s television station.
The new station, which will be sited in Lagos State, is expected to cater specifically to the entertainment and educational needs of the country’s population of young citizens. Programming will include a range of locally-produced and international content, including cartoons, educational shows, and live-action series.
Sowunmi said his company, Three Tees Entertainment Limited, was committed to providing high-quality, age-appropriate content that promotes learning, creativity and positive values.
The launch of the station will mark a milestone in Nigeria’s broadcasting landscape, and is expected to have impacts on the lives of children across the country.
Speaking further, Sowunmi, who is the company’s chairman said: “We are honoured to pioneer this initiative. We are dedicated to creating a platform that inspires, educates, and entertains Nigeria’s future leaders. We’re also coming up with the first children’s radio as soon as we secure the necessary approval.
“Available demographic records indicate that children aged 0 to 14 years account for more than 44 percent of Nigeria’s total population, that’s about 100 million. Our focus is to give this huge population a voice, a veritable platform to express themselves, and make meaningful contributions towards overall societal development.”
Broadcasting
The AMVCA Creates Positive Impacts on Brand Image, Says Sponsors
The much-anticipated announcement for the milestone edition of the Africa Magic Viewers’ Choice Awards (AMVCA) was held on Tuesday, March 12, 2024, at the MultiChoice Studios, Ilupeju.
The event highlighted the positive impact of the awards show over the years and marked the announcement of new developments to the upcoming 10th edition.
The African Magic Viewers’ Choice Awards (AMVCA) has become the standard for recognising excellence in the African film industry. Through the years, the AMVCAs has invested N9 billion in award events, training and logistics, and created over 27,000 long and short-term jobs. The awards have also honoured over 300 African film and TV industry professionals in front and behind the camera.
The Africa Magic Viewers’ Choice Awards (AMVCA) has a track record of successful collaborations with both new and existing sponsors, which have proven to be mutually beneficial. One of the most loved malt drink brands, Amstel Malta, is once again the headline sponsor of the awards ceremony, while Pepsi is also returning as a sponsor.
“In partnership with our sponsors, Amstel, Pepsi, Promasidor, and Martell, we call on Africa to join in this celebration, as we begin with the announcement of final nominees in each category, live across all Africa Magic channels, on March 24 at 8 pm.
“The voting portal will open immediately after the announcement,” Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, said.
Francis Obiajulu, the Senior Brand Manager at Amstel Malta, explained that their headline sponsorship has continued for nine years due to the significant and noticeable positive impact the sponsorship has had on the brand image, brand health, and equity growth.
Segun Ogunleye, the General Manager of Marketing for Seven-Up Bottling Company, reiterated AMVCA’s impact on connecting brands with consumers on a deeper level. Ogunleye explained that in a market where everyone is offering the same thing, the only thing that can set you apart is having an emotional connection with your audience.
Other sponsors of the 10th AMVCAs include TECNO, Verve, QuickTeller, Tiger Beer, MTN, and Indomie. The AMVCA 10th edition will run for two days, starting on May 10 with the Young Filmmakers and Content Creators event in the morning, followed by the Cultural Day and Opening Night celebration in the evening. The Main Awards Ceremony unfolds on the night of May 11, 2024.
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