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Technology, Creativity Critical in Nigeria’s Entertainment Industry- Onyemelukwe

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Mr. Sam Onyemelukwe the managing director, Entertainment Management Company (EMC) Nigeria & TRACE in Nigeria, has identified technology, creativity, partnerships and professionalism as obvious factors for the long term survival of the Nigerian entertainment industry.

Speaking to the press in Lagos, Onyemelukwe who comes from a creative background, having begun his career in 1995 at Walt Disney Television in Buena Vista, California in the post production department, noted that government’s part in the industry’s sustainability plan entails the provision of enabling ground, infrastructural developments and funding.

He said, “No doubt, the Nigerian entertainment industry has come of age, but we need a clearer plan for long term sustainability of the talents and investments already in place. For instance, apart from funds, the industry can thrive better when professionalism is entrenched; which will benchmark artists, producers and others in the industry. It is going to do everybody good in the industry when that happens.

“For us in TRACETV; in fact, ask the artists themselves, they will tell you that we have professionalized our processes, operating in standards that will take many of our competitors years to attain.

“That is why in the last 4 years TRACE has worked with a good number of brands like St Eve for the Summer Jam Fest with Rick Ross; Diageo (Smirnoff Industry Nite & Johnnie Walker – Black Podium); Nokia (Don’t Break the Beat); Airtel ( Airtel TRACE Music Star); OLX (OLX TV AD Campaign); Ledrop (Remy Martin ,St Remy & Jack Daniels); GD Netter – Handled Creative duties for the Henessy Artistry Campaign 2011;             GSK (Ribena & Lucozade); HP Nigeria; Tecno; Etisalat; MTN; Africa’s Next Top Model; Access Bank; Pepsi –Top Ten Music Chart Show; Samsung; Glo, among others. What did we achieved with them? We worked in the capacity of Selling Sponsorships, Event Management, Production, Talent Management, Innovative Digital Media Solutions, etc”.

“Another important point as the industry climbs the ladder of progress is partnership. You will find out that people engage in unnecessarily rate cuts so as to strike a deal, but at the end, it is either they do shoddy job or pay from their pockets to execute the job. When you lower your standards, don’t expect it will get better next time.

“If we have not leaved up to expectations, we wouldn’t have executed such campaigns as: Nokia’s Don’t Break the Beat; creative duties GD Netter’s Hennessy Artistry Campaign; Airtel TRACE Music Star; Smirnoff Industry Nite; Johnnie Walker’s THE SEAT; OLX Advertising Campaign; Ledrop (Remy Martin – At the Club with Remy/Remy Gbedu Slam) and others”.

“In terms of technology and the impact on the whole thing, it is at the centre of all this. Technology galvanizes, it sets you out from others and helps the creative ability in you to be put in proper shape. We believe that the entertainment village project to be built at the National Theatre, Lagos will come on soon, because the industry needs that. Even at this time we are talking about digital broadcasting, we need such infrastructure for independent producers to leverage for quality local contents production”.

TRACE is a brand and an international media group that provides contemporary music and sports entertainment content to a large and predominantly young audience.

Its core business is original content and pay-tv channels, available in English and French, distributed in over 150 countries through 28 satellites and 200 carriage agreements.

TRACE represents the voice of the youths, playing the best of R ‘n’ B and Hip Hop videos. Since its launch in April 2003, the channel has grown to include TRACE Urban, TRACE Tropical and TRACE Sports Stars, TRACE Africa and TRACE Toca

Inspired by the vibrant music scene, the electrifying artists, great music videos and the passionate creative spirit TRACE launched in Nigeria with a view to promote African music globally under EMC Nigeria  who are the Exclusive representatives for TRACE in West Africa.

EMC Nigeria is also a Media and communications outfit that provides a complete suite of services from Brand Marketing Concept Development, Talent Management to Broadcast and Event Production.

Onyemelukwe after establishing himself in the media and entertainment, had spent the next decade between the worlds of fashion and music, producing and directing numerous performances and shows as well as working in Artist and Repertoire, developing young acts.

He most recently ran MTV Base’s Nigeria business, creating and executing campaigns, including concert events and club parties and Broadcast TV Production for LG, Coca Cola, Airtel and Cadbury Buttermint.

To summarize TRACE in Nigeria, he said, “we operate as a youth and young at heart brand solutions provider. In addition to providing access to music obsessed youth through our popular leading Trace Urban TV channel, we also produce world class broadcast TV content such as Pepsi Top 10, OLX Truth Series, handle talent management, provide Media & Advertising campaign solutions, Event Production for brands in Nigeria”.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

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Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.

OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.

Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.

The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.

The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.

“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.

“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.

“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.

“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.

“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.

“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.

The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.

He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.

Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.

 

 


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FCCPC to Review Multichoice’s Tariff Hike

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Federal Competition and Consumer Protection Commission (FCCPC) has promised to review recent price increases in MultiChoice cable subscriptions to ensure subscribers in Nigeria get value for their money.

FCCPC to Review Multichoice’s Tariff Hike

Recall that the leading pay TV operator, recently announced increase in the subscriptions for its DStv and GOtv packages by at least 25 per cent.

Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.

The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’

The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.

The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.

“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”

But Adamu Abdullahi, acting chief executive officer, FCCPC, in a chat with Channels Television on its Dateline Abuja programme on Thursday, provided an update on the summons issued to the owner of a Chinese store in Abuja accused of discriminatory and sharp practices.

He also commented on the adherence to the order given to the Abuja Electricity Distribution Company, stating that sanctions are imminent for all verified infractions identified by the agency.

 


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NCC Seeks Media Collaboration on Copyright Infringement

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The Nigerian Copyright Commission (NCC) has called for effective collaboration with the media in the country towards tackling the menace of copyright infringements.

The Director-General of the commission, Dr. John Asein, who made the call at a media parley in Ibadan, said while the commission has the power to arrest and prosecute people involved in copyright infringements, it still needs the support of journalists to achieve its aims, maintaining that copyright infringements have negative impact on authors and the society as a whole.

He said: “We need your support to stamp out copyright infringements. This means we all have responsibility.

“We have the power to search, arrest and prosecute. But, we rely on police, NSCDC and other security agencies so as to get it done. We have a good working relationship with the security agencies. The problem of enforcement is real.”

The Executive Secretary, Nigerian Publishers Association (NPA), Mr. Emmanuel Abimbola, in his contributions, urged governors of Southwest states to reduce fees charged on book review for publishers, stating that this will reduce cost of books in the markets which has become a burden to most parents in the country.

He insisted that fees charged on book review by government agencies particularly in the region is becoming exorbitant.

According to him, an official of one of the states once said that the exorbitant fee charged was a means of generating revenue which should not be so because education must be seen as a social service.

He said: “We don’t really have much problem with the government of other region because some of them only charge flat rate for the book review which we publishers are ready to cope with.

“However, we are calling on the government of states in the Southwest to stop the exorbitant fee, it is becoming too much, a situation whereby we are asked to pay N10,000 or N12,000 per book title, by the time you calculated it, it will be going to N2 to N3 million.


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