In its tradition to consistently excite Nigerians at the end of the year, leading telecommunications services provider, Airtel Nigeria, launched season four of its consumer reward initiative, Red Hot Promo.
In lieu of this, Airtel Nigeria has redeemed its pledge to Mrs. Kemi Siwoku, 48, a trader on Lagos Island who recently won N1million (“Airtelonaire”), and 20 other customers who smiled home with N100,000 each.
The promo is designed in a raffle formant, where customers qualify for the daily, weekly and grand prizes by qualifying for the draws through recharging the lines with airtime or data bundle.
Excited to emerge one of the first set of winners in the promo, Mrs. Siwoku expressed her appreciation to the telco for rewarding customers on the network through the Red Hot Promo.
Speaking to Nigeria CommunicationsWeek at the prize presentation, Oladokun Oye, regional operations director, Lagos Region, Airtel Nigeria, reconfirmed that over 360,000 customers will win different prizes in this year’s edition, making it the biggest ever, since the launch of the Red Hot promo four years ago.
“The 2016 Airtel Red Hot Promo will see Airtel give away N200 million in cash prizes. Eight lucky customers will win the weekly grand prize of N10,000,000 each while 60 Customers will become instant millionaires, winning N1, 000,000 daily
600 telecoms consumers will smile to the bank as N100,000 daily prize winners. Over the 60-day period, 6,000 participants will also emerge as N500 airtime winners, bringing the total number of winners in this year’s Red Hot promo to over 360,000.
“To participate and win in the promo, Airtel customers simply need to recharge their lines, buy any voice or data bundle or take the deal of the day by dialling *340# to enter into the daily draw. The promo is point based and customers earn points based on the value of recharge or bundle they buy,” he said.
According to Oye, “multiple recharges earn customers more points, which in turn increase their chances of being selected in the daily draws. Customers who take the deal of the day by dialling *340# also earn additional points, which increase their chances of winning. Points represent the number of entries a subscriber has in the promo and the more points a customer has accumulated, the higher the chances of winning”.
Aistel also said that participants accumulate and keep points they earn all through the duration of the promo. Customers’ numbers will, however, be in the draw only on the days they recharge, buy a bundle or take the deal of the day; as the promo will run till February 3rd 2016.