Innovative and youth-friendly telecommunication network, Etisalat Nigeria, has said subscribers’ freedom to make their choice from a range of exciting bonus options is one of the unique features that set apart its newly introduced EasyCliq package from other competitive packages.
It also said the revamped EasyCliq in particular gives youth segment customers the opportunity to choose from any of three bonus options: 250% bonus to call all networks, 350% bonus to call only Etisalat numbers, and 100% bonus on data purchase between 50MB-500MB.
Layi Onafowokan, Head, Youth Segment, Etisalat Nigeria, while speaking on the objective of launching the new EasyCliq value proposition, disclosed that the product is another ground breaking innovation with unique generous offer unlike other competitive packages that offer largely restrictive experiences.
“Packages offered by other telecom operators typically peg certain percentages of voice calls and data as bonuses or grant surplus for a fixed amount purchased by the subscribers. Etisalat is proud to be associated with another ground breaking innovation that empowers subscribers to maximize their potential”, he said.
Onafowokan said further that in line with the unique proposition of the product, EasyCliq was launched via an unconventional campaign, #BreakFree, a youthful engagement initiative that included social media and a 24-hour dance challenge aimed to connect more with the youth.