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Etisalat, YuuZoo Unveil e-Commerce Portal for SME Sector

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Etisalat, a telecommunications operator in Nigeria, in partnership with Singapore’s YuuZoo Corp, unveiled a bespoke e-commerce platform, SME Arena, to facilitate the growth of Small and Medium Enterprises (SMEs) in Nigeria.

The dedicated e-commerce portal, SME Arena, developed and managed for Etisalat Nigeria by Singapore’s YuuZoo Corporation is a social and e-Commerce platform which allows small and medium-sized enterprises to converge, network, collaborate, showcase their products and interact with customers and business partners on the digital space, thereby enhancing efficiency, productivity and profit optimization.

Through the partnership, YuuZoo gains prime access to the booming e-Commerce and social networking market in Nigeria, with a specific focus on the huge SME market.

Speaking of YuuZoo’s exciting new venture with Etisalat, James Sundram, YuuZoo CEO, said, “YuuZoo is excited to be the first Singapore-based company to in a significant way engage in the booming Nigerian e-Commerce market. We are deeply honoured that Etisalat, one of the world’s leading telecommunications operators, has chosen us to be their trusted technology and solution partner for their new massive social e-Commerce launch. Working with Etisalat gives us first-hand access to their huge database of 24 million subscribers. Instead of starting from scratch in a new faraway market, we can concentrate our efforts on building exciting new solutions which Etisalat, through their massive reach, will market to Nigerian consumers. SME Arena provides an exciting new service to many Nigerians, who now can source and purchase a wide array of products online at their convenience.”

Also speaking at the launch in Lagos, Matthew Willsher, CEO of Etisalat Nigeria, described the SME Arena as a convergence of social experience and e-Commerce.

His words, “At Etisalat Nigeria, we pride ourselves as the most SME-friendly telecommunications company in Nigeria. Our commitment to the development and growth of small and growing businesses in Nigeria led us to create several platforms that enable budding entrepreneurs to strive. The market place is an Arena of sorts, and in today’s world, trade goes on at a fast pace. This is why we strongly believe that a platform such as the SME Arena is important in the improvement and growth of small and growing businesses,” he said.

The YuuZoo-Etisalat partnership forms a strategic collaboration between two viable business entities growing their online and mobile e-Commerce and social networking businesses together in Africa. YuuZoo’s business strategy is to provide complete turnkey platforms that offer e-Commerce, social networking and entertainment to partners with large customer bases. Via SME Arena, YuuZoo leverages Etisalat’s rich current user base of 24 million Nigerian subscribers as well as Nigeria’s 182 million strong population.

The Nigerian e-Commerce and social networking market has about 82.19 mobile subscriptions per 100 people in Nigeria as at 2015 .

The total number of mobile cellular subscriptions in Nigeria is put at 150.83 million with the country also having the highest mobile internet traffic against total web traffic ratio in the world, at 82% as of 1st quarter 2016.

Etisalat SME Arena helps small & medium-sized businesses in Nigeria drive networking, profitability and brand awareness through its unique Community, Marketplace and Directory features.

It empowers an SME operator to interact, socialise and share industry intelligence with people of common interests using the available social network platforms.

SME merchants can choose to open a store and sell their products on the online marketplace with support for delivery and also list their businesses on the portal for free through the directory.

This feature helps SMEs expand their client base and gain increased awareness for their businesses.


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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