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Nokia Networks Aligns Vision with Nigeria National Broadband Plan

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Nokia Networks (NNs) at its telecom conference titled, ‘Connect Nigeria: Exploring ICT Potential for Growth’, declared its readiness to enable Nigeria’s broadband strategy become reality.

NNs explored the road for connected Nigeria in line with the government’s ambitious National Broadband Plan (NBP) 2013-2018.

The plan aims to increase broadband penetration from 6% in 2013 to 30% by 2018.

It also aims to cover 80% of the population with 3G and LTE services and offer a minimum download speed of 1.5 Mbps.

About 150 industry experts representing Nokia Networks, operators, government, and IT companies participated in the conference.

According to a recent GSMA report, Nigeria is a fast growing economy and the largest one in Africa, but has low mobile broadband penetration.

However, due to various factors including high access rates of over 50% of the population (those who use a mobile despite not owning one), data consumption growth, a rise in digital entrepreneurship, and a large youthful population, Nigeria presents a growing opportunity for investment and innovation in telecom networks.

At the Conference, Dr. Eugene Juwah, executive vice chairman, Nigerian Communications Commission (NCC), “The Nokia Networks conference has brought out excellent insights from various telecom industry players on how to achieve further mobile broadband penetration in Nigeria in line with our ambitious NBP.

“The government is committed to enabling the operators to take the quality and coverage of mobile broadband services to a new level for the benefit of greater socio-economic development. We are confident that Nokia Networks’ commitments and advanced 2G, 3G and 4G mobile broadband technologies will significantly contribute in providing high quality mobile broadband services in our country on a par with leading services around the world.”

Also speaking, Bernard Najm, vice president and head of Middle East and Africa, Nokia Networks, said that Nigeria is a priority country in the Africa region for Nokia Networks.

Najm said, “Mobile broadband infrastructure in Nigeria needs to be strengthened to significantly improve network coverage and speed across the country including mid-size cities and rural areas. To help achieve National Broadband Plan’s objectives and drive the country’s socio-economic development, we are committed to providing operators here with our advanced 2G, 3G and 4G technologies, and global expertise in services to build and run the networks cost efficiently.”

In addition to its office in Abuja, the company opened its second modern office in Lagos in 2014 to enhance its operational agility for delivery of its mobile broadband infrastructure for all operators in the country.

In his contribution, David Gaul, head of Central East & West Africa (CEWA), said that Nokia Networks is the world’s specialist in mobile broadband with more than 200 3G radio customers serving over 1 bn 3G users worldwide.

He added that, the company is a global leader in LTE with 162 LTE customers by the end of 2014 and holds the world record in TDD-FDD carrier aggregation with 4.1Gbps.

“The company’s leadership in LTE has been recognized by Gartner which positioned the company in the ‘Leaders’ quadrant of the analyst’s Magic Quadrant for LTE in Q4, 2014. Nokia Networks’2020 vision predicts consumption of 1GB of personalized data per user per day.

“The company’s advanced, scalable radio technologies coupled with professional services aim to help operators in countries with low Average Revenue Per User (ARPUs) meet the ever growing network demands in a profitable way.

According to him, Nokia has since incorporated Nigeria in its strategy anchored on developing its businesses in order to realize its vision of being a technology leader in a connected world and, in turn, create long-term shareholder value.

He said Nokia works towards a ‘programmable’ world. “Today, most humans in the world are connected.  By 2020, we think the number will reach 5 billion. This means we are entering a new phase, connecting things as well as people; this is a rapid shift to what we call the Programmable World. By 2025, we could have 50 billion things connected through devices, modules and sensors. That might even prove to be a conservative estimate.

“But the programmable world is about more than connectivity it is the interaction of sensors, people and ‘things’ and, in this context, a ‘nuclear power station’ could be a ‘thing’.  The possibilities are endless and software will be the glue that brings both meaning and value to the Programmable World.

But there are also some challenges and conflicts to address: Explosion of technology choices; Alienating, increasing complexity of tech; Needy tech and Dependence on data and privacy, post Snowden world.

Also, Dr. Sam Nwosu, country director, Nokia Networks said that the Nigeria must address infrastructural challenges and remove other administrative bottlenecks militating against the network operators.

“Through Nokia Networks, Nokia invests in the innovative products and services needed by telecoms operators to manage the increase in wireless data traffic which is more than doubling every year.

“Future investment will focus on further building on our strong position in mobile broadband and related services, and strengthening our leadership position in next-generation network technologies. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly.

“At the same time, we encourage the enhancement of infrastructural development in the country to augment telecom operators’ investments,” he said. 

Nokia invests in technologies important in a world where billions of devices are connected.

It’s focused on three businesses: network infrastructure software, hardware and services, which offered through Nokia Networks; location intelligence, which it provides through HERE; and advanced technology development and licensing, which it pursues through Nokia Technologies.

Meanwhile, Nokia divested its handset business to Microsoft in early 2014. The new Nokia now focuses on three strong business divisions – Nokia Networks, HERE, and Nokia Technologies.

Nokia Networks (which was formerly known as Nokia Solutions and Networks or NSN) is the largest business (90%) in the new Nokia, with this division contributing to 90% of its overall business in the company.


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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