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Quanta Monitor Can Now Tell Level of Radiation from Your Cellphone

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Cellphone Radiation (CR) in a very hot topic multi-billion-dollar smartphone industry do not like to talk about, however, the issue is existing and now telecom regulators, operators and big public can start to use an innovation, and be aware about the level the radiation, and take some actions accordingly.

Obviously, there are growing concerns that electromagnetic radiation from one’s cellphone is absorbed by the head and body.

Exposure to such radio frequency energy has the potential to cause cancer, as indicated by the World Health Organization (WHO) since 2011.

Young, growing children, many of which are becoming addicted to social media and games have been identified as most vulnerable to the potentially damaging effects of cellphone radiation.

Thus, a Finnish startup- Cellraid, has taken up the challenge by developing unique applications to measure, monitor and also reduce exposure to cellphone radiation.

According to health experts, cell phones emit radiofrequency energy (radio waves), a form of non-ionizing radiation, from their antennas, but now, Cellraid is saying it is only small part of the radiation you should actively worry about.

Pasi Ala-Mieto, CEO Cellraid in a chat with Nigeria CommunicationsWeek, said they are quite concerned about the high level of exposure to radiation coming from cellphones hence they developed the world’s first apps for measuring mobile phone radiation.

Quanta Monitor is a free Android app that measures the SAR (Specific Absorption Rate) output, power density, and cumulative exposure to radiofrequency emissions from your phone.

Quanta Guard takes things a step further by automatically cutting off your data connection if safe SAR limits are exceeded. “We tried both apps out to see how they work and learn just how much radiation we’re exposed to on a daily basis,” he said.

Pasi Ala-Mieto states further, “Our development is good news for, not only the 5 billion cellphone users, but also telecom operators, phone manufacturers and telecom authorities, all of which have the potential to benefit from our ability to make cellphone use less risky, especially the increasing number of very young users of smartphones.”

Researches
Recently, scientists engaged in the study of biological and health effects of non-ionizing electromagnetic fields (EMF) raised fresh alarm based on their peer-reviewed, published research.

The scientists said they have serious concerns regarding the ubiquitous and increasing exposure to EMF generated by electric and wireless devices.

According to a report by guardian.ng, these include–but are not limited to–radiofrequency radiation (RFR) emitting devices, such as cellular and cordless phones and their base stations, Wi-Fi, broadcast antennas, smart meters, and baby monitors as well as electric devices and infra-structures used in the delivery of electricity that generate extremely-low frequency electromagnetic field (ELF EMF).

The scientists were joined by Professor of Radiation & Health Physics, Ladoke Akintola University of Technology, Ogbomoso, Oyo State; and Dr.Idowu Ayisat Obe, Department of Zoology, Faculty of Science, University of Lagos, Akoka, Lagos State.

Nigeria CommunicationsWeek found that the concerns over cell phones and other wireless devices prompted Toronto’s Department of Public Health to warn teenagers and young children to limit their use of cell phones.

The International Commission on Non-Ionizing Radiation Protection (ICNIRP) established in 1998 the “Guidelines For Limiting Exposure To Time-Varying Electric, Magnetic, and Electromagnetic Fields (up to 300 GHz)”. The WHO and numerous countries around the world accept these guidelines.

The WHO has also called for all nations to adopt the ICNIRP guidelines to encourage international harmonization of standards.

Nigerian Government’s Position
But, the Nigerian Communications Commission (NCC) has consistently refuted claims about telecoms equipment posing health hazards to the public. Though, the industry regulator has limited the discussions to telecom masts and towers, efforts to get the views of other industry player proved abortive as they were sceptical about commenting on the subject.

The Commission has severally relaxed the tension over the speculated health hazards that may arise as a result of erecting telecommunication masts near residential areas.

According to NCC, no research whatever had proved that Radio Frequency Exposure could enhance the possibility of contracting any disease.

They maintained that masts were not hazardous, saying that such fear was no scientific backup and urged participants at the event to pay less attention to such speculation and think more on how to move the industry forward.

How Cellphone Radiation Occurs
The CEO of Cellraid explains further “There are 5B phones causing non-necessary ‘extra radiation’ which means very fast battery consumption, which again means needs to burn coil, to charge these phones again. So far there is no institution which is really monitoring the RF exposure levels.

“Now when little kids are using their smartphones 24/7, phones in their pockets, data always on, and phone 0-10mm distance from their body hours, every day..and night…the 20 years old regulations to control SAR & power density (radiation levels) are not updated to face the real use of smartphones. Old regulation still suppose that the phone is at 15mm distance from the skull and only for voice talks, even the phone is on hand, pocket or close to body, rather than on the ear.

“We have developed Quanta Pro, that is for telecom operators and regulators to make RF Exposure measurements from the user perspective, to ensure that their operations are respecting the set limits. We are monitoring both uplink (phone), downlink (base station antennas) and additionally also wifi – just like the user is experiencing the ‘radiation’.

“In addition, we have developed solution for the consumers too; As, our technology is noting when the phone is close to body, head or hand, it can monitor the SAR level on real-time, and also limit the exposure levels, when certain thresholds are exceeded”.

How Quanta Operates
The solution, Quanta Pro, measures RF exposure level of the user in the field, streets, buildings, homes and places of work. The software runs on any Android device. It provides a low cost measurement solution for Telecom Authorities and Operators to identify high RF Exposure locations.

Quanta Pro is able to measure the combined level of radiation from the cellphone, network antennas and even Wi-Fi. At present network operators only measure radiation from network antennas (downlink). However, the main source of RF is the phone itself, which represents 99,9989% of all exposure.

“The strange thing is that telecom authorities and operators are focusing today on antennas that represent only 0,001% of the exposure”, CEO Ala-Mieto said. “I believe that soon every operator will measure the total level of RF exposure.  And a real opportunity arises, when they compete to be “the healthiest choice” for their customers.

In addition, the company has developed Quanta Monitor, which is a free app for consumers, to monitor personal RF exposure levels, in real-time.“At last the user is able to know more about their own level of exposure to radio frequencies, at home and work, Quanta Monitor gives them the ability to compare networks, and keep a history of their accumulated exposure.”

Quanta Monitor and Quanta Guard are available in the Google Play Store for Android phones.

“We look forward co-operating with cellphone manufacturers like Apple and Samsung, as well as telecom operators and authorities”, said CEO Ala-Mieto respectfully and with the goal of “making all our communication life better”.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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