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Trends in Local Content Broadcasting

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Broadcasting in Nigeria has come a long way, observing changing trends and adapting to various innovations. And in all those times, it has been the duty of broadcasters to bring substantial local content into their productions, and that of the regulator to monitor what is being fed to the public.
One may pause to think – what does ‘Nigerian content’ necessarily entail in reference to broadcasting? It may be conveniently perceived as programmes which have Nigerian themes or are Nigeria-centric, showcasing the ways of life of the people living within the geo-political zone known as Nigeria. These programmes could come in the form of news, music, movies and soaps, documentary and shows, among others.
Radio and TV broadcast stations today have incorporated a whole lot of Nigerian content into their daily programming, putting paid to criticisms from certain quarters of the public for frequently airing foreign programmes, especially by TV stations. That is a welcome development which has been made possible by the efforts of the National Broadcasting Commission (NBC), to get broadcasters to transmit more local programmes that reflect the Nigerian culture and add value to the audience.
Early this year, NBC issued a new regulation on Family Belt programming which read: “Pursuant to section 2(1)(H)(I)(U) and 20(1) of the National Broadcasting Commission Act no 38 of 1992 (as amended), the National Broadcasting Commission hereby directs that from the second quarter of 2009, commencing April 1st, all terrestrial television stations operating in the country are to air only Nigerian Local Content during Family Belt hours, between 7 – 10 pm, as provided in Paragraph 3.13 of the Nigerian Broadcasting Code.”
According to NBC, unless there is a strong editorial justification, programmes and advertisements during the family belt shall be devoid of  sex or overt sexual behaviour; nudity; violence (verbal or physical); bloodletting; smoking; alcohol; drug abuse; denigration of womanhood; offensive, lewd and vulgar language, expression and presentation; exorcism, occult practices and the paranormal (which purport to be real).
In expressing its commitment to the cause, NBC has clearly spelt out the penalties for breaking the rules around Nigerian local content. First violation of the code attracts a fine in the sum of N500,000, payable within 14 days of notice; second violation, in addition to a fine of N1,000,000, leads to a forfeiture of one hour on Family Belt during which the station shall scroll the Commission’s prescribed message only. Further breach necessitates a reduction of daily broadcast hours of the station and may lead to the suspension of license.
These rules and sanctions as stringent as they may seem, are made in a bid to promote local content in broadcast programming, as Nigerian local content would not only make for easy learning and appreciation by local viewers and listeners but also boost the nation’s identity and broadcast independence.
However, it is now up to producers of broadcast contents to step up their game and create programmes that meet international standards in terms of quality of story line, video and sound. Viewers, as well as broadcast station operators have often decried the quality of made in Nigeria programmes; and that may be responsible for the preference for foreign programmes, which they (operators) believe the viewing public enjoy more.
Be that as it may, it is imperative that Nigerian local content be included in the programming of all broadcast stations as a way of showcasing the rich cultural diversity and talents that abound in the country. It would be a very sad thing to turn on the television or radio all day and not find any Nigerian programme on air.


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Broadcasting

OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

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Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.

OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content

The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.

Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.

The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.

The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.

“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.

“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.

“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.

“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.

“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.

“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.

The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.

He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.

Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.

 

 


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FCCPC to Review Multichoice’s Tariff Hike

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Federal Competition and Consumer Protection Commission (FCCPC) has promised to review recent price increases in MultiChoice cable subscriptions to ensure subscribers in Nigeria get value for their money.

FCCPC to Review Multichoice’s Tariff Hike

Recall that the leading pay TV operator, recently announced increase in the subscriptions for its DStv and GOtv packages by at least 25 per cent.

Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.

The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’

The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.

The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.

“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”

But Adamu Abdullahi, acting chief executive officer, FCCPC, in a chat with Channels Television on its Dateline Abuja programme on Thursday, provided an update on the summons issued to the owner of a Chinese store in Abuja accused of discriminatory and sharp practices.

He also commented on the adherence to the order given to the Abuja Electricity Distribution Company, stating that sanctions are imminent for all verified infractions identified by the agency.

 


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NCC Seeks Media Collaboration on Copyright Infringement

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The Nigerian Copyright Commission (NCC) has called for effective collaboration with the media in the country towards tackling the menace of copyright infringements.

The Director-General of the commission, Dr. John Asein, who made the call at a media parley in Ibadan, said while the commission has the power to arrest and prosecute people involved in copyright infringements, it still needs the support of journalists to achieve its aims, maintaining that copyright infringements have negative impact on authors and the society as a whole.

He said: “We need your support to stamp out copyright infringements. This means we all have responsibility.

“We have the power to search, arrest and prosecute. But, we rely on police, NSCDC and other security agencies so as to get it done. We have a good working relationship with the security agencies. The problem of enforcement is real.”

The Executive Secretary, Nigerian Publishers Association (NPA), Mr. Emmanuel Abimbola, in his contributions, urged governors of Southwest states to reduce fees charged on book review for publishers, stating that this will reduce cost of books in the markets which has become a burden to most parents in the country.

He insisted that fees charged on book review by government agencies particularly in the region is becoming exorbitant.

According to him, an official of one of the states once said that the exorbitant fee charged was a means of generating revenue which should not be so because education must be seen as a social service.

He said: “We don’t really have much problem with the government of other region because some of them only charge flat rate for the book review which we publishers are ready to cope with.

“However, we are calling on the government of states in the Southwest to stop the exorbitant fee, it is becoming too much, a situation whereby we are asked to pay N10,000 or N12,000 per book title, by the time you calculated it, it will be going to N2 to N3 million.


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