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Turkish Airlines to View New Ad Campaign in Nigeria, 298 Others

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Turkish Airlines, the winner of the “Best Airline in Europe” award for the last six years in a row given by the most respected global airline passenger survey organisation, Skytrax, debuted its new commercial starring Oscar winner Morgan Freeman. 

The airline said the ad campaign with Morgan Freeman will be broadcast in Nigeria and 298 other destinations Turkish Airlines flies to worldwide and viewers can also follow the campaign on airline’s YouTube channel link.

As a Star Alliance member, Turkish Airlines is a 4-star airline with a fleet of 333 (passenger and cargo) aircraft flying to 296 destinations worldwide with 247 international and 49 domestic.

The commercial was first aired during the most-watched show in U.S. TV history, Super Bowl, the final game of the National Football Team (NFL) on February 5th.

After meeting the audience with a fantastic ad campaign “Batman v Superman” in last year’s game at Super Bowl 50, which had an estimated audience of over 800 million people worldwide, Turkish Airlines once again made a debut with a new commercial starring Morgan Freeman at this year’s game.

The commercial film is directed by the famous director Matthias Zentner, who has also directed commercials for many global brands. Shot in Los Angeles in a period of 10 hours with a crew of 101 people, the commercial will be meeting the audience on 16 TV channels, and the most prestigious media outlets around four continents.

Commenting on the deal made with the Oscar-winner actor, Director, Voice Actor and pilot Morgan Freeman, M. Ilker Ayci, Chairman of the Board and the Executive Committee of Turkish Airlines said, “We not only fly to more countries than any other airline in the world, but also invest in passenger experience at every destination we reach. In line with our global growth strategy, we will continue at full speed to launch new flight destinations.

“We are committed to innovation and we always aim for the best. We are more than satisfied by the feedback on and outcomes of our celebrity ad campaigns with world-famous figures so far. Our new ad campaign with Morgan Freeman has already been a smash hit. We value our deal with Freeman for his contribution to our global image and brand awareness.”

Morgan Freeman said, “As a licensed pilot, I have had a special interest in flying, and I know Turkish Airlines is consistently awarded for its unique offerings and innovative services that continue to score resounding successes. Besides it has amazingly delicious on-board and lounge catering. It’s an honor to work with such a prestigious airline that flies to more countries than any other airline in the world.”

Turkish Airlines had also sponsored “Batman v Superman: Dawn of Justice”, one of last year’s most popular movies, and broadcasted its commercial video starring world famous figures like Ben Affleck, Henry Cavill and Jesse Eisenberg as part of the sponsorship deal, on Super Bowl for the first time. “Kobe vs. Messi: The Selfie Shootout”, the flag-carrier’s another commercial deal with Lionel Messi and Kobe Bryant, was also selected the best commercial film of the last decade by YouTube.

The ad campaign with Morgan Freeman will be broadcast in every destination Turkish Airlines fly to worldwide. Viewers can also follow the campaign on  Turkish Airlines’ YouTube channel link.

During Super Bowl, Turkish Airlines also had a real-time Twitter game with the hashtag #itstime, offering 20 free business class flight tickets that can be used on all destinations that Turkish Airlines flies to.

 

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Logistics

Aramex Launches ‘Shop & Ship’, Takes Delivery From Global Retailers

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By peter oluka

Aramex, the disruptive leader in the global logistics and transportation industry, has introduced its easy-access online shopping and shipping delivery service, Shop & Ship (S&S) in Nigeria.

The Company boosts that online shoppers can now order from popular global stores such as Amazon who do not deliver directly to Nigeria.

Shop & Ship (S&S) is an international shipping solution that enables members to shop from online merchants in 23 countries across the world.

Commenting on the new service, Faisal Jarmakani, managing director of Aramex Nigeria, said: “We are committed to serving the needs of the Nigerian market and constantly looking for ways to make online shopping affordable and stress-free.With Shop & Ship, we have addressed the two critical concerns of online shoppers – restriction and speed.”

“Processing and onward delivery are concluded within 3-6 working days while the restrictions from global online stores, which have made direct delivery difficult, have been eliminated with the provision of 23 addresses across the world where shipments can be delivered for onward transfer to members in Nigeria,” added Faisal.

Available in over 80 destinations globally, the S&S service enables members to purchase and ship goods from desired countries spanning across locations in the USA, UK, Australia, Canada, China, Egypt, France, Georgia, Germany, Hong Kong, India, Italy, Japan, Jordan, Lebanon, Malaysia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey and United Arab Emirates, which are some of the most popular shopping destinations in the world.

With this service, Aramex hopes to further its mission to use technology driven solutions to grow and develop Nigeria’s multi-billion e-commerce industry.

Jarmakani further spoke on the footprint so far since Aramex’s relaunch in Nigeria in 2016.

“Aramex is a global leader in shipping. We are one of the leading global providers of ecommerce, logistics and transportation solutions, with presence in 60 countries.

“Nigeria remains an important market for us. As we journey towards the Digital Economy, we will see a surge in ecommerce activities. Aramex is here to facilitate these transactions, aid international trade and boost the economy.

Speaking on how the service meets the specific needs of Nigerians, the MD said that Shop & Ship makes it easy to shop from global stores like Amazon, Boohoo, Macys etc. right here in Nigeria.

“It takes away the restriction and limitation of online shopping from foreign stores. The service also saves shoppers time as shipments are delivered between 3-6 working days. S&S addresses these two critical concerns of online shoppers in Nigeria – restriction and speed”, he added.

How Does The Service Work?
“The service is easy to use in just one step – register for a Shop & Ship lifetime membership on our website. Once registered, you get 23 personalized physical addresses in Ontario, Shanghai, Cairo, Paris, Tbilisi, Frankfurt, Hong Kong, Mumbai, Milan, Tokyo, Amman, Beirut, Malaysia, Singapore, Johannesburg, Seoul, Barcelona, Bangkok, Istanbul, Dubai, London, Sydney and New York.

“You can use these addresses to shop from Canada, China, Egypt, France, Georgia, Germany, Hong Kong, India, Italy, Japan, Jordan, Lebanon, Malaysia, Singapore, South Africa, South Korea, Spain, Thailand, Turkey, United Arab Emirates, UK, Australia and USA and we’ll deliver them to where you live at reasonable shipping rates”.

Of course, despite the growing appeal of ecommerce, it is still at the rudimentary stage in Nigeria as the pace of adoption and acceptance is decidedly slow, Jarmakani spoke on how this can be remedied: “Some of the limitations to ecommerce growth are high cost of shipping goods to and from Nigeria, low penetration of credit cards usually required to shop online (debit cards are the common payment cards available in Nigeria), unreliable distribution and delivery processes, etc. Removing or reducing these impediments will spur ecommerce in Nigeria.

“This is what we have set out to accomplish here at Aramex, with our Shop & Ship service. We are here to ease the shipping of goods into Nigeria and provide our clients with world class distribution and delivery process at very reasonable cost”.

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Logistics

Aero Contractors gets NCAA Approval for C-check Maintenance

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Nigeria’s oldest airline, Aero Contractors, has received certification from the Nigerian Civil Aviation Authority (NCAA) to handle C-checks on Boeing B737-300, B737-400 and B737-500.

Capt. Ado Sanusi, Managing Director of Aero Contractors, made this known while briefing newsmen on yesterday in Lagos.

Sanusi said the NCAA approval that takes effect from Sept. 2 was given to the Aero Contractors’ Aircraft Maintenance Organisation (AMO) at the Murtala Muhammed Airport, Lagos.

”This represents for us a significant achievement and is a major instrument for our turn-around efforts. This feat has benefits far beyond Aero Contractors.

”The fact that C-check on the B737 Classic can now be performed in Nigeria by Aero Contractors will reflect directly in significant drop in maintenance cost for airlines in Nigeria and the sub-region as well as reduction in downtime for such checks.”

Explaining further, he said that a normal C-check cost between $1.8 million to $2 million outside the country, adding that performing it in Nigeria would reduce the demand for foreign exchange as airlines could now pay in Naira.

“So, it is a very positive development for Nigerian airlines and the Nigerian aviation industry because it will improve the ease of doing business,” Sanusi added.

He disclosed that the airline spent N60 million to renovate and expand the MRO facility which had been in existence for over 50 years in order to meet the required local and international standards.

According to him, the airline has also signed Memorandum of Understanding (MoU) with international partners, including the maintenance unit of Ethiopian Airlines and South African Technik, to render assistance on the C-checks. Sanusi said that domestic airlines alone operate about 22 B737 Classics, stressing that the facility would have a viable market.

“We want to appeal to the Federal Government to give us the Free Trade Zone status. “We want to have free access to import tools and aircraft spares without hindrances from Customs when our demand increases,” he said.

The Aero boss commended the NCAA for its professionalism and encouragement during the certification process.

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Logistics

Construction: FAAN Advises Passengers on How to Meet Up with Flights

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The Federal Airports Authority of Nigeria (FAAN) has notified passengers and other airport users that the Lagos State Government has commenced the reconstruction of the Murtala Muhammed Airport Road, Lagos

The project which would last for 15 months is aimed at expanding the road for better service to users.

Appealing for understanding from all while the project last, Yakubu Henrietta, general manager, Corporate Affairs at FAAN, urged passengers and other airport users plying the road to always leave their homes earlier than usual, so as to be able to get to the airport in good time and also avoid missing their flights.

Specifically, the design of the project includes the reconstruction and expansion of the existing carriage to three-lane Expressway on both directions, construction of two-lane Service Road in both directions, construction of Ramp Bridge to provide a U-turn from Ajao Estate to Airport, construction of a flyover at NAHCO/Toll Gate and drainage works.

Others include the removal of existing Pedestrian Bridge at Ajao Estate and construction of Pedestrian Bridges at Ajao Estate and NAHCO/Hajj Camp, construction of Slip Road to provide access to Ajao Estate, construction of Lay-bys and installation of Street Lights, among others.

“Meanwhile, security agencies and other traffic officers have been mobilized to ensure that road users and passengers have relatively hitch free passage while the road is under construction.

“The Authority, in conjunction with the Lagos State Government, has put in place necessary measures to mitigate the effect of the construction on the road users while the project last”, she said.

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