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We Need More Nigerian Content in Broadcasting-Bolarinwa

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Engr Yomi Bolarinwa director general, National Broadcasting Commission (NBC), the agency that is responsible for the regulation of broadcast services in the country is one of Nigeria’s finest engineers. Bolarinwa has been in the industry for quite long time and he exudes passion for it development He spoke to ken nwogbo on a wide range of issues.

June 17, 2012 Deadline For Digital Broadcasting

The transition programme is actually from now till 2012. On June 17th 2012, broadcasting in Nigeria becomes digitalized. From now till June, 2012 there will be simultaneous transition from analogue signals and televisions to digital ones. This means that on the 17th of that month, analogue transmission will cease and we will all cross over to mainly digital transmission.

The major difference is the way signals are sent from stations to homes. Rather than send them in analogue format, they are sent in digital format; that implies that at home, people will get more content, high picture quality just like that produced by DVD, have interactivity with their broadcasters (they can answer questions while viewing programmes, with the help of their remote control rather than calling into the programme); people can get more information about programmes on air, more language channels – a broadcast that is usually a mono channel has the capability to have multiple channels. Take your handset for example, the language can be in Arabic but it gives you room to click on English and it will change every instruction to English. So the implication for digital broadcasting is that people can afford to view the same programmes at the same time but in different languages.

Set-Up Boxes

Essentially, what we have at the moment is analogue TV receive access. When you transmit digitally-digital is not compatible with analogue.

The set-up box which is like a converter will convert the digital signal to analogue signal so that a television set that is basically analogue can interface with the digital signal. The set-up box is a digital to analogue signal converter. But the name everyone in the industry calls it is the set-up box.

Nigerians and Digitisation

Part of the preparation is what you and I am doing now. We must inform the public; we must tell them what is required of them with this development. First, what are viewers supposed to do to continue to watch their favourite programmes.

They need a set-up box. If they have the financial wherewithal they can buy a new digital TV. They must also have an antenna that is good because in the digital era, it is either the signal is their or not. Unlike in analogue that you can watch pictures that are not very clear, in digital if the signal is poor, you won’t get anything. Having said that, we are all stakeholders; government is involved-the executive, the legislature, the broadcasters and then the viewers. Everybody has a role to play. Government must put in place policies and policy statements that will drive this transition. Legislators must work with the executive to pass regulation or bills that will ensure that this transition takes place orderly and smoothly. The regulators must enforce the policy; they must interpret the policy for broadcasters and viewers and drive it. The viewers must then take a look at what they have and what they need to have to enable them keep pace with current trends.

NBC and Local content

Well, clearly we are not happy. For example, look at the family belt between 7pm and 10pm; it cuts across. You find soap opera which pre-dominates except for the brief in-between news. We are not happy about that. Nigerians have the capability to produce even the soaps that we watch; that have local background. But what we have today are Mexican soap operas that everybody is always eager to watch and for us as regulators, it is not okay at all. On Sundays, Fridays, it is religious progammes back to back and we are not happy about that. There are contents even in religion; you can preach in several categories of programmes. Then you need to look at most of our stations, over 60 per cent of their broadcasts are produced by independent producers and so, it is like they just come, buy airtime and this we have been discussing and telling them that this is an area we need more content otherwise, viewers would be made to spend extra money without getting value back.

Broadcast Stations Dominance in Lagos, Abuja

It is not wise, of course. We as the regulators are doing the much we can. For example, you discover that it is almost impossible to buy an application form for those locations. Also, there should be an incentive for people to move into those areas since the broadcast industry is driven by advertisement and the advertisers have areas where they put their money; they have markets they want to reach and if their market is not at a particular place, they do not want to put their money there. So, all levels of government should encourage business people and entrepreneurs to establish stations in their domains.

Regulation of Internet Radio

What makes broadcasting unique is the content. You must have the ability, whatever technology you adopt to deliver. The regulator is always on top of you; the regulator must be capable and ensure that every signal within the Nigerian airwaves is being monitored and so, we are able to apply the rules and regulations of the National broadcasting Commission. Some people will tell you it is difficult to regulate on the internet-Google and Yahoo cannot disseminate particular information because the governments of their mother countries take note and do not approve of that and there is no computer you use on the internet that cannot be traced. It has an IP address and is traceable. So, there is nothing within the airspace of Nigeria that we do not monitor.

Modern NBC

I think the first kudos should go to government itself, the second should go to the Honourable Minister for Information and Communication, Mr. John Odey for giving us the latitude, the freedom to be ourselves. If you complain about all these broadcasts or write any letter against any of these stations today, to the minister, he will send it to the NBC and he will listen to the NBC’s professional advice and treat that letter based on the advice given to him and he wouldn’t mount any form of pressure on the NBC. So given that freedom, we are able to operate professionally, according to rules and regulations and that particularly, is responsible for the present status of the NBC.

There is no going back. The government itself has clearly told everybody in the last one year the role of the rule of law. Whatever the NBC is doing, it is not doing it for the commission but for Nigeria. The airwaves belong to Nigeria and Nigeria wants to know how many radio and television licenses are there and the criteria for licensing people (Is it free for every Nigerian to apply or for special kind of people?) Licensing is for all Nigerians; if you have the wherewithal and a good record and send in application and the frequency is available, you stand a good chance of getting the license.

Dormant Licenses

With all due respect, I disagree with you that there are licenses that are lying dormant. The code states that if you are given a license, what you get initially is provisional approval. If your license is finally approved, you now have a license. If you do not operate your license which has been paid for within two years, you will lose it. If you are given three months to activate your license and at the end you do not, you will lose it. Visit our website

Analogue and Digital Broadcasting

www.nbc.gov.ng, the list of our licensees is there and it is being updated regularly. If anybody comes to you claiming to have a license, if his name is not on the list, he does not have a license. Then, if after the time given to you have elapsed and you come on air; you will pay penalty. That is, if we are going to allow you operate.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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.NG Domain is Nigeria’s Pride Online – Akinsanya

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The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

Akintola Owolabi, Professor of Cost and Management Accounting at Lagos Business School (front – third from left; Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA) (Front – fourth from right), flanked by members of EBOD and Management Team of NiRA during a training programme at LBS.

The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity.

This can help establish trust with customers, which is especially important for businesses that rely on local customers.

Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).

The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.

The training program emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.

Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.

Mr. Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”

The program featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.

Participants commended the program for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.

The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.

“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.

Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.

“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.

“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.

He added that Google and other search engines prioritize local content in search results, hence using a .ng domain name can help improve your website’s search engine ranking for local searches.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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