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YouTube Mobile ‘Watchtime’ in Nigeria Increases by 150%

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(L-r): Susan Agliata, head, Branded Content, YouTube (EMEA), and Teju Ajani, YouTube Partnership manager, Sub-Saharan Africa, at the Summit in Lagos on Thursday.

Brands have been urged to connect, inspire and entertain their viewers or subscribers on YouTube using different methods and tools.

Gathering at YouTube Brand Partner Summit in Lagos on Thursday, Nigerian YouTube creators- Sisi Yemmie, Dimma Umeh, Naija’s Craziest and Ngee Shows, came together to talk about how YouTube is providing a platform for them to share their passions and, in some cases, add financial values to their businesses.

Speaking at the Summit, Teju Ajani, YouTube Partnership manager, Sub-Saharan Africa, said, “YouTube continues to be a top video destination for Nigerians looking to share and watch the most viral local and global videos. In 2016, YouTube mobile watchtime in Nigeria increased by 150%, proof that Nigerians are spending more time on the platform, and are finding content relevant to them”.

During her presentation, Ajani said that YouTube is attracting a global generation that has grown up watching what they want, whenever they want, on whatever device is closest.

Globally, almost 60% of YouTube’s monthly watch-time comes from mobile devices, she said, adding that, on average, 60% of a channel’s views come from outside the creator’s home country.

“We are also glad to see that mobile is playing an increasingly big role in driving online video consumption. And as more people get access to low-cost smartphones and data prices continue to drop, online video consumption in Nigeria will continue to rise,” she said.

Also speaking, Susan Agliata, head, Branded Content, YouTube (EMEA), said that globally, more than 400 hours of video is shared on YouTube every minute. “So, whether you are a teenager at home, a global media powerhouse or a business brand, your videos need to be on YouTube”.

The platform, Agliata said, is a social video ecosystem with such critical mess that your videos basically don’t exist on the web if they’re not on YouTube.

“YouTube sees itself as empowering the world to create, broadcast and share. How is this accomplished? It’s through creators, viewers and brands are the ones that sustain the ecosystem”, she said, urging brands to consistently produce relevant videos for improved viewership.

 

 

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MultiChoice Refutes Launch of Pay-Per-View Report

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By Chike Onwuegbuchi
Pay-TV service provider, MultiChoice Nigeria, has dismissed fresh reports saying it is about to make its services available via the Pay-Per-View model.

In a statement issued in Lagos, the company said reports currently circulating and suggesting that it is about launching Pay-Per-View are unfounded.

“MultiChoice wishes to correct the news currently being circulated and states that at no time was it announced that a Pay Per View service was about to be launched,” said the statement.

The company explained that before the Floyd Mayweather vs. Conor McGregor boxing fight, it explained to journalists at a media briefing premium subscribers on its DStv platform would watch the fight as part of their package, while subscribers to pay television services in the USA would need to pay an additional US$99 on Pay per view basis to access the fight.

It added that should it decide to offer a new service in the future, the media and its subscribers will be directly informed.

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DSTv, Startimes Panic as TSTV Unpacks PaSC, Data Bundle

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By Agency Reports
As the commercial launch of TStv, Telcom Satellite TV, in Nigeria beckons, DStv/GOtv and StarTimes, and other pay TV providers, are believed to be troubled, according to Independent.

Their anxiety may have arisen from the new operator’s introduction of the Pay-as-You-Consume (PaSC) model and data bundle.

Other pay TV providers had consistently argued that the model was not possible to implement in Nigeria on the grounds that they bought the contents they relay as a whole and not in bits.

TStv will roll out its Pay-As-You-Consume plan on October 1, 2017, and industry watchers predict that it would win over a lot of customers from its competitors.

Analysts have expressed the hope that TStv would, indeed, redeem its promise of offering unique services, and thus break the MultiChoice’s monopoly in the business in Nigeria.

The move by the incoming operator is aimed at attracting more subscribers to their service, which is considered to have been tailored along the yearning of Nigerian pay TV customers.

When the new plan begins, it is expected to replicate the revolutionary feat Globacom made in the telecoms industry through the introduction of per second billing (PSB).

Prior to the implementation of PSB by Glo, MTN and Econet (now Airtel) had insisted that it was not possible to operate the PSB until after seven years, but Glo made it possible immediately it hit the market in 2003.

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‘Keeping Up With The Kardashians’ on DStv Clocks Ten

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For the last decade, the E! mega hit series, Keeping Up with the Kardashians, has grown steadily from a familial docu-series into a global phenomenon.

From break-ups to make-ups, weddings, births and all the drama in between, fans have “kept up” with the family’s constant evolution.

In the 90-minute Keeping Up with the Kardashians 10 Year Anniversary Special, airing on 25 September at 7pm, host and executive producer of the series and special, Ryan Seacrest, sits down with Kris, Kim, Khloé, Kourtney, Kendall and Kylie to reflect back on the most monumental events in their lives.

Throughout the years, the family has remained genuine, compassionate, and vulnerable with the viewers, and this special will delve into what it’s been like for the family to live all the triumphs and hardships in front of the camera.

In preparation for the ten year anniversary celebrations, E! is airing a Kardash-a-thon, every day until 6 October. From 06:10am to 06:05pm, fans are given the opportunity to catch up on every episode of Keeping Up with the Kardashians ever aired.

Fans can find out more about the Kardashian and Jenner sisters’ fashion style and signature looks in a series of E!’s Look Book specials, every day at 7pm.

On 7 October, E! will showcase the most popular episodes from Keeping Up with the Kardashians as voted by you, the fans, in Top 10 Fan Faves. Voting is open on the E! Africa Facebook page until 1 October.

Then, after a heavy and eventful year, Keeping Up with the Kardashians returns for a fun and flirty fourteenth season on 8 October at 7pm. From backyard camping and wine tasting in Santa Barbara to jet-setting to Mexico for birthday shenanigans, the family is determined to get back to basics, but not without some challenges along the way.

Kim debates removing herself from the spotlight to focus on her family after the traumatic experience in Paris.

Meanwhile, as Khloé’s relationship with Tristan heats up, she stresses over how to blend her two lives.

As Kourtney is burdened over how to unapologetically embrace her single life while co-parenting with Scott, Kendall finds herself under an immense amount of pressure as she struggles with being in the public eye and the rest of the family is along for the unpredictable ride.

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