Connect with us

E-Business

20 per cent of Broadband Users Gulp 80 Per Cent Data- Swift Networks

Published

on

Kindly share this post

Swift Networks Limited, Nigeria’s foremost broadband service provider said that the survey it conducted on the broadband user habits and attitude indicated that only 20% of broadband subscribers are responsible for approximately 80% of the data carried on an operator’s network.

Charles Anudu, managing director, Swift Network Limited, confirmed report of the survey while speaking to Nigeria CommunicationsWeek and said that the survey carried out on 867 subscribers from different works of life over a period of six months established that about 80% of data carried on Swift’s broadband network has been consistently attributed to just 20% of its subscribers.

Similarly, 70% of the broadband subscribers typically used less than 3 Gigabytes (GB) of data every month and the types of data downloaded by most subscribers were web pages (75%); peer to peer messaging and online video streaming (20%); and email (5%).

Speaking on the outcome of the survey, Philip Sonibare, assistant general manager, Consumer Sales and Marketing, Swift Networks Limited said; “This study is an eye-opener for us as it shows that most broadband subscribers in Nigeria can actually get more mileage with the same monthly subscription fee.

“In addition, the impending rapid growth in video streaming implies that operators must ceaselessly expand their networks to keep pace with the changing demands of network users. Highlighting the challenges of slow internet access in Nigeria, Sonibare confirmed that the above trend has also been confirmed to be in line with broadband usage internationally, particularly, South Africa.

“It is believed that the slow internet access prevalent in Nigeria is responsible for the low video and peer-to-peer traffic. In fact, video traffic is projected to constitute 66% of all internet traffic in the USA by 2011.

“The key implication of the above trend is that uniform or flat rate pricing for broadband use is unfair to most subscribers. For example, broadband users who pay a flat fee each month but only do limited data download and upload (like email primarily) will be subsidizing users who focus on peer-to-peer traffic and/or extensive video streaming” continued Sonibare.

To further illustrate how unfair flat rate pricing can be, 1 Gigabyte of data would be sufficient for 100,000 of email downloads (without file or video attachments), but only sufficient for 33 five-minute video clips.

As such, the broadband user that does mainly or only emails on his/her service plan and pays the same flat monthly rate as another subscriber that is constantly video streaming throughout the month, will be subsidizing the perpetual video streamer.

A fairer pricing model for over 80% of broadband users should be based on the each subscriber’s data up and down load, with the subscriber using more data also paying more.

Swift Network believes that this explains the recent trend internationally and pioneered by US based operators like AT&T, Verizon and Sprint who have progressed from flat rate broadband pricing to a fairer activity-based pricing where the activity is measured and priced on the basis of data associated with it for each subscriber.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Hisense Electronics Unveils Flagship Showroom in Abuja

Published

on

Kindly share this post

By Fabian Tarpael, Abuja

Hisense electronics unveiled a flagship showroom in Abuja over the weekend. Speaking at the event, Mr. Mustapha Khries, the Abuja Branch Manager of the Fouani Group, highlighted the significance of the flagship store, describing it as the first of its kind in the entire West African region.

He also addressed the challenges facing businesses in Nigeria, particularly the high exchange rates and transportation costs.

“The Fouani Group remains resilient and ready to overcome challenges, unlike others who often exit the market when faced with similar issues.”

Ms. Haifa Du, Senior Sales Manager for Hisense Electronics, emphasized the brand’s commitment to affordability and innovation, stating that Hisense offers the most cost-effective and advanced solutions in the market.

The event underscored Hisense’s dedication to technological innovation and sustainability while reaffirming its leadership position in the consumer electronics market.

Mr. Robbin Wei, Senior Sales Manager of Hisense Group, supported by Mr. Greg and Ms. Haifa Du, showcased various innovative products from the new flagship store.

Among the standout products showcased include; The Hisense 110″ Smart Ultra AMOLED TV, featuring unique capabilities such as a solar-powered remote control and a “locate remote” function to find misplaced remotes easily.


Kindly share this post
Continue Reading

E-Business

PalmPay, Jumia Partner to Launch Integration for Shoppers in Nigeria

Published

on

Kindly share this post

PalmPay, Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, today announce a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.

This partnership underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.

WIth PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.

“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience,” said Sofia Zab, Chief Marketing Officer, PalmPay. “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”

Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.

“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”

This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.

To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11th to 30th. During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards. More details can be found on the brands’ respective social media pages. @palmpay_ng and @JumiaNigeria.


Kindly share this post
Continue Reading

E-Business

Aero Contractors Launches “12 Days of Christmas” Campaign

Published

on

Kindly share this post

Aero Contractors is thrilled to announce the launch of its “12 Days of Christmas” campaign, a festive and engaging social media initiative designed to spread holiday cheer and reward loyal customers.

Running from December 13 to December 24, 2024, this exciting campaign underscores Aero Contractors’ commitment to connecting families, friends, and communities during the holidays.

The “12 Days of Christmas” campaign invites travel enthusiasts, loyal customers, and holiday travelers to participate in fun and interactive activities on Aero Contractors’ social media platforms, including Instagram, Facebook, and X (formerly Twitter). Each day will feature engaging posts such as trivia, puzzles, and challenges designed to ignite the festive spirit and encourage community participation.

Participants are encouraged to follow Aero Contractors’ social media pages, engage with the daily posts by liking, commenting, or sharing, and follow the specific instructions for each day’s activity.

Winners will be selected daily and announced on the respective platforms. Exciting prizes await participants, with the grand reward of a free return economy class ticket—a perfect gift for reconnecting with loved ones or exploring new destinations this holiday season.

“At Aero Contractors, we believe in the power of togetherness, especially during the holidays,” said Capt. Ado Sanusi, Managing Director of Aero Contractors.

“Our ‘12 Days of Christmas’ campaign is our way of giving back to the community that has supported us throughout the year. It’s an opportunity to engage, celebrate, and reward our customers while spreading joy and festive cheer.”

This campaign targets travel enthusiasts, loyal Aero Contractors customers, and families looking to make the most of the holiday season. Through this initiative, Aero Contractors reaffirms its dedication to safe, reliable, and efficient air travel, bringing people closer when it matters most.

Follow Aero Contractors on Instagram, Facebook, and X to join the “12 Days of Christmas” campaign. Engage daily for a chance to win a free return economy class ticket and other exciting offers.


Kindly share this post
Continue Reading

Trending