GlaxoSmithKline (GSK) has added impetus to Corporate Social Responsibility (CSR) in the country as the multinational company has supported the realization of a new movie titled Figurine (Araromire) from Golden Effect Production even as it further pledged to help develop the nation socially and economically.
GSK one of the world’s leading research-based pharmaceutical and healthcare companies with a mission to improve the quality of human life by enabling people to do more, feel better and live longer, supported the production of a movie with some of the leading premium brands like Lucozade Sport, Lucozade Boost, Macleans and Ribena.
Speaking at the premiere in Lagos recently , Brand manager Lucozade Sport, and Kunle Faloye who represented the management of the company stated that “in line with our corporate vision of the company to add value to human life and contribute to developing, protecting and projecting our society in a positive and adorable way, GSK has supported this mark of success not only to excite and entertain millions of Nigerians but also project our rich cultural heritage and promote our strong will in achieving desired goals.
Faloye added that, “Figurine is a mark of quality, which is what GSK as a company stands for. At GSK we offer science-based products in the areas of nutritional health drinks, analgesia, oral healthcare products, vitamins and naturals, pain relief, cold and flu treatment, and respiratory tract. We are research-based and aim at launching products that are relevant to the consumers.”
In his comments, , Kunle Afolayan, director and producer of Figurine noted that, “the success achieved in the movie is attributed to the exceptional display of the commitment and hard work by the cast and crew. I must also commend GSK for extending corporate social responsibility act to entertainment industry which confirm GSK as not only responsible to the consumers, but committed to adding value and promoting activities that educate and the delight them.”
Afolayan further explained that Figurine toed the path of GSK, a well known research based company through various products, as it was indepthly researched to bring out the best in our cultural believes.
He described Figurine as a multi-cultural and contemporary feature highlighting the essence and efficacy of tradition, friendship, betrayal and love that transcends both the ancient and modern day.
GSK over the years had supported various activities that benefit human life. The latest of which was partnership with Lagos State Government, on Oral care, blood donation, community for oral health education activities, sponsorship of community pharmacist conference as well as Nigeria Premiership League conference.
