HiTV Launches Correct Bouquet

 HiTV has launched Correct Bouquet, which the company said was made possible by its desire to see that Nigerians of all class enjoy quality entertainment on pay-TV.
According to Kemi Fashina, the company’s Brand/Marketing head, “we came into the market with N4, 000 monthly subscriptions. Recently with the acquisition of some premium content like the UEFA Champions League and the Europa League, and the rising cost of running business, subscription changed to N6, 000. We however realised that there are some subscribers who are not necessarily soccer lovers but want to stay faithful to our brand, so to be fair to this class of people, we introduced the Classic bouquet which has all our channels except sports at N3, 500 monthly.”
“We have again realised that there is a class of people who want to own a pay-TV but do not have the financial muscle. At HiTV, our position has always been that pay-TV should not be a luxury and this is what has informed our decision to carve out the Correct Bouquet at N1, 900 monthly. It is our dream that every Nigerian adult owns a pay-TV in Nigeria.”
Fashina said that Correct Bouquet has 24 channels comprised of 20 TV and 4 radio channels. “The name Correct Bouquet is not just a play on nomenclature. At N1, 900 monthly subscriptions, the subscriber has access to 24 world class channels, thereby getting unrivalled value for his money. We have designed the package in such a way that it provides wholesome entertainment. Each genre has been adequately taken care of; there are four news channels, four movie channels, four music and lifestyle channels, two kids’ channels, two sports channels, two indigenous channels, two religious channels and four radio channels. You will agree that with such a rich combination, there is something for everyone to look forward to – the father, mother and even the child. We also offer the lowest cost of entry in the market; N16, 900 for a decoder, smart card, dish and one month free subscription.”
Without necessarily comparing with what currently obtains in the market, she said, we make bold to say that this is the best offer, adding: “The idea is not just to present a mix of channels to the public but to offer premium content at the most affordable cost ever.”