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2011: Politicians Take War to Facebook, Others

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POLITICAL office seekers have turned to social media and social networking sites to woo Nigeria’s literate but apathetic voters ahead of the 2011 general elections but this rapidly growing segment of the population appear put off by lack of originality in the online campaigns, Nigeria CommunicationsWeek can now reveal.
Not deterred, politicians are targeting the over 44 million Nigerians online, a number if properly galvanized can win any election in the country.
Already, both national and local office seekers in the general elections have inundated the internet with websites, blogs and social networks with political propaganda as they also send unsolicited SMS messages.
Though online campaign is not about to replace the traditional radio and television jingles, billboards, handbills, public rallies and advertisements in newspapers and magazines, it will sure play a very crucial role in who becomes Nigeria’s next president.
Latching on this, major aspirants and pretenders to the Presidency, Nigeria’s highest elective position have launched one form of campaign or the other online.
President Goodluck Ebele Jonathan, the incumbent appears the most active on the social media scene with his facebook account: http://www.facebook.com/jonathangoodluck.
Jonathan had early this year, opened a facebook account, where he exchanges ideas on sundry issues with Nigerians who visit the account.
That account has 220,150 followers as at Friday September 17 with an average of 1,700 comments on every topic posted by the president.
Nigeria CommunicationsWeek gathered that the president also employs short message service (SMS) one of which read “J. Goodluck” “We are on the road to rebuild our Nation. Stand with me, stand for transformation.”
Elsewhere, Atiku Abubakar, former vice-president has launched www.atiku.org, an interactive website that projects him as the best candidate for the presidential elections.
The website enjoys good traffic and according to www.alexa.com which ranks websites, www.atiku.org is ranked 1.5 million in the world.
The former vice president is also active on facebook, twitter and youtube just as he has also unveiled a short code 32322 with which he can be reached.
Also General Ibrahim Babangida, former military president has flagged off a robust online campaign with his www.babangida2011.org.
The former military president is also available on facebook, twitter, youtube, vimoe, linked and flick.
Jonathan, Atiku, and Babangida will be vying for the sole ticket to fly the flag of Peoples Democratic Party (PDP) in the election.
And yet, the Dele Momodu 2011 project is enjoying a handsome following on facebook with nearly 5,000 friends and more than 10,000 others who have signed to support the magazine publisher’s presidential ambition.
Momodu has signified his intention to run for the exalted post if he gets the clearance of the Labour Party (LP).
Nigeria CommunicationsWeek could not gather what the campaign teams of Mohamadu Buhari, former head of state and Nuhu Ribadu, former chairman of the Economic and Financial Crime Commission (EFCC) are employing to woo voters.
Buhari is running for president for the third time, this time on the platform of newly-formed Congress for Progressive Change (CPC) while Ribadu is speculated to run under Action Congress of Nigeria (ACN).
For some of the online campaigns, originality is lacking. They are merely repetitive borrowing largely from the effort that made President Barack Obama, the first black man to rule United States of America.
None of the candidates have focused on creating local languages campaign Web sites.
And a note of warning too, any candidate who is prepared to campaign online must also prepare for it negative sides especially by offering ‘underdog’ candidates, the chance to gain maximum exposure at minimum cost.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Experts Caution e-commerce Operators on Eco-friendly Materials

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Experts have urged the Nigerian e-commerce industry to use eco-friendly materials in its packaging and logistics of products to reduce carbon emissions and protect the environment.

The experts made this known at a sensitisation workshop on Greening E-commerce orgainsed by The Sustainable and Inclusive Economic Development for Decent Employment In Nigeria Programme (SEDIN) – an initiative of the German Development Agency (GIZ) in partnership with Nigerian Postal Services (NIPOST).

The experts stressed the importance of e-commerce operators in Nigeria committing to concrete climate actions and sustainable operations.

Nnaemeka Ngwu, director of the public sector initiative and a professor at Lagos Business School, urged e-commerce companies to quickly adopt sustainable green technology to minimize their environmental harm.

“E-commerce is a business enabler and a platform through which many people can get involved in trade and commerce. However, e-commerce also brings lots of issues in sustainability and climate change because of pollution,” he said.

According to him, to improve the sustainability component of e-commerce, the country must promote better packaging and logistics among operators.

“We need to green the e-commerce industry to make it more inclusive and support the climate so that it does not cause risks and issues,” he explained.

He commended the Lagos State government on the ban on single-use plastics, calling for the policy to be complemented with awareness, advocacy, and engagement so that the public understands the reason for the policy.

He noted that such awareness should be done regularly, while urging the Nigerian Postal Service to use its leadership role in the courier industry to engage other courier businesses within the space on the benefits of sustainability and the packaging and logistics issues.

In her opening remarks, Titi Oshodi, special adviser to the Lagos State Governor on Climate Change and Circular Economy, called for awareness on greening across various sectors of governance, communities and the private sector

“This will ensure that people understand the rationale behind the policies on greening and they also understand what the alternatives are,” she noted.

“This is the reason why climate literacy is a front-boner strategy for us in Lagos State,” she added.

She explained that Lagos is a commercial hub that grew its GDP due to the operations of micro, small and medium-size businesses. “We need to have them empowered, more knowledgeable about sustainability practices.”

Tola Odeyemi, postmaster-general, Nigerian Postal Services (NIPOST), said the courier can play a strategic and vital role in greening the ecosystem, noting that it has 1,174 post offices nationwide.

Odeyemi, who was represented by Ernest Mamood, general-manager of EMS Parcel Nigeria, said NIPOST is a regulator in the country’s courier industry and can use its position to sensitize other operators in the industry on the use of eco-friendly materials in packaging and logistics to cut environmental impact.


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Tech Alliance Aims to Transform Africa’s Mapping System

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Space42, the UAE-based global AI-powered space-tech company, part of technology group G42, this week announced the signing of a memorandum of understanding with Microsoft and Esri to deliver high-resolution, scalable base maps across all 54 African countries, serving over 1.4 billion people.

Known as the “Map Africa Initiative,” the project will create a comprehensive base map of the continent to date, addressing challenges in infrastructure, investment, and institutional gaps, according to Space24.

The company said the updated mapping system will catalyse economic development through increased access to intelligent solutions that support governments, businesses, and communities.

The five-year collaboration aims to strengthen geospatial capabilities across Africa and the UAE, and provide precise and accessible data to national and regional stakeholders.

Space 24 detailed how the initiative will enable economic opportunities and innovation, saying the program is expected to unlock long-term value across multiple industries including: ports and logistics; renewable energy; security and disaster response; smart cities and digital economies.

It added: “Accurate maps are foundational to urban planning, public services, and technology deployment. The data will be licensed to national governments, enabling ownership and long-term updating by National Mapping Agencies. Over time, the initiative will also support a new commercial ecosystem of African startups. The data will eventually be housed in G42 and Microsoft-managed data centers across the continent.”

Hasan Al Hosani, CEO of Smart Solutions at Space42, said: “Partnership is core to the UAE’s DNA, and is central to how Space42 operates. This collaboration with Microsoft and Esri is more than technical; it’s strategic. It advances Space42’s business priorities, strengthens our role as a trusted partner to governments, and delivers meaningful benefits to communities across Africa.

“Accurate, high-quality mapping and the intelligence solutions built on it are essential for growth, resilience, and inclusive innovation. With reliable data, communities and economies prosper.”

While, Jack Dangermond, president of Esri added: “We are proud to support the Map Africa Initiative in partnership with Space42. Transforming satellite imagery into detailed, accurate base maps at continental scale requires advanced geospatial technology and professional production workflows.

“These same capabilities have supported similar national and regional mapping efforts around the world. With Map Africa, we are helping to establish a foundational resource that will drive infrastructure planning, economic growth, and sustainable development across the continent.”


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Kenya Tops Global Rankings for ChatGPT Use

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Kenya has emerged as the global leader in the adoption of ChatGPT, with a higher percentage of its internet users utilizing the AI chatbot than any other country.

According to the July 2025 Global Digital Report from DataReportal and Meltwater, an astounding 42.1% of Kenyan internet users aged 16 and above used ChatGPT in the past month.

This remarkable statistic places Kenya at the forefront of a global shift towards integrating artificial intelligence into daily life, outranking traditionally tech-forward nations such as the United Arab Emirates (42%), Israel (41.4%), Malaysia (39.8%), and Brazil (39.7%). In contrast, major economies like Russia (10.8%), China (7.3%), and Japan (5.8%) showed significantly lower adoption rates.

The report, which provides a comprehensive snapshot of digital trends worldwide, also highlights Kenya’s significant contribution to the platform’s overall traffic. The country is ranked third globally in website traffic to ChatGPT, accounting for 4.81% of all global visits, trailing only the United States and India.

Analysts attribute Kenya’s rapid and widespread adoption of ChatGPT to two primary factors:

  1. A Young, Tech-Savvy Population: With a median age of just 20, Kenya has one of the youngest populations in the world. This demographic is highly digitally native and has been quick to explore and adopt AI tools for a wide range of purposes, including education, business operations, and content creation.
  2. High Mobile Internet Penetration: Over 48% of Kenya’s population uses the internet regularly, with the vast majority accessing it via mobile devices. The accessibility of AI tools like ChatGPT on smartphones has been a critical enabler of its adoption, even in semi-urban and rural areas.

The report’s findings come shortly after OpenAI, the creator of ChatGPT, revealed that the platform now handles over 2.5 billion prompts globally every day. While OpenAI did not provide a breakdown of these prompts by use case, the platform’s popularity for tasks ranging from writing and coding to research and brainstorming is undeniable.

Kenya’s top ranking is a powerful indicator of the country’s dynamic and fast-evolving digital landscape, showcasing an eagerness to embrace cutting-edge technologies and positioning the nation as a key player in the future of AI adoption in Africa.

 


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