Airtel's New Campaign Rings Friendship

Airtel Nigeria has taken a significant step to unify Nigerians with a new thematic campaign that focuses on friendship and the importance of building a large network of true friends, in an effort to actualize its vision of being the most loved brand in the daily lives of Nigerians, Leading telecommunications operator,

Dubbed Padi Na Good Thing O, the campaign reinforces friendship as a key influencer and enabler of success especially among youth.

It also highlights Airtel’s special appeal as the nation’s foremost telecoms operator with the tradition of connecting friends and strengthening bonds of friendship on life’s success journey.

Rajan Swaroop, managing director/chief executive officer, Airtel  said the campaign is a celebration of friendship, as it depicts how we can, as a people, collectively achieve success with the help of our network of friends by relying on their talents, hard work and dedication.

He further disclosed that Airtel is proud that Nigerians display an outlook of determination, responsiveness and self-belief in the pursuit of life goals. ”These attributes, Swaroop noted “are in consonance with the universal knowledge that knowing the right people and staying connected with them helps people get ahead. This is an attribute that we share with our customers, hence the theme of the campaign.”

In his remarks, Deepak Srivastava, chief operating officer/executive director, promised that the company will continue to innovate and come up with more exciting and pocket-friendly offerings that would further deepen relationships and also help customers to achieve success in all areas of endeavours.

He stressed that Airtel’s leading role as the ‘pro-people network’ is reflected in its bespoke range of products, services and offerings including the 500 percent bonus offer, which is currently the rave of the moment, 2Good packages, Wazobia, Club 10, Quick Talk and Club Business, to mention but a few.

Revealing the classy television ad of the campaign to the media, it throws up the narrative of a Nigerian Character, Half Dollar – a Nigerian youngster who dreams big and possesses an awesome singing talent but yet to find his big break.

His friends are his biggest fans and when called upon, they use their collective strength and efforts to get him a lucrative recording deal that led to his much needed big break.

It will be recalled that in just about two years of delivering quality telecoms services to over 20 million customers, Airtel’s innovativeness have proven to be a big bargain, building relationships across socio-cultural, political, religious and professional borders.