IDC Manufacturing Insights Launches Connected Vehicle Consumer Survey

Designed to gauge consumer preferences in vehicle connectivity and highlight issues with current auto industry development efforts, the International Data Corporation (IDC) on Monday launched a new Connected Vehicle survey.

The survey will gauge consumer preferences in vehicle connectivity, safety, and privacy and shed light on gaps in current development efforts. 

According to Sheila Brennan, IDC’s Manufacturing Insights Connected Vehicle Strategies Program Manager, “Since the introduction of mobile phones, distracted driving has caused tens-of-thousands of fatalities and billions in damages.

But the reality is, future consumers view driving as a distraction to their connected life, and most Millennials are more interested in consumer electronics than purchasing cars."

Ms. Brennan continues, "Therefore, automakers must respond to these trends and seamlessly integrate these technologies into the vehicle, yet, they are challenged to appeal to baby boomers that have the bulk of buying power, but may be less tech savvy."

New vehicle technologies will allow vehicles to wirelessly communicate with each other, the road infrastructure, the internet and smart mobile devices. These new capabilities should improve driver safety, convenience, costs and environmental impact. However, there are many challenges facing key stakeholders.

According to a recent blog post from Ms. Brennan, “Connected Vehicles - Overcoming Barriers.” It is critical for stakeholders to understand the barriers they are faced with, and work on creating viable solutions.

Developed by IDC with input from numerous key industry stakeholders, the survey will be released to a consumer panel of 1000, 18+ drivers that are also smart phone users.

Additionally, IDC Manufacturing Insights is opening the survey to the public to acquire a broader range of worldwide consumer sentiment. Interested parties can click here to take the survey now. The study results will be available in December 2013.