Lamudi Launches Social Media Campaign #LivingWhereILive

As part of Lamudi’s first year anniversary celebration, the Nigerian property marketplace has launched an online campaign to encourage community pride in urban neighborhoods tagged #LivingWhereILive.

Outlining the goals of the campaign, Obi Ejimofo, managing director  explained, “At Lamudi, we are all about helping our people find a great place to live, so for us, this campaign is simply an extension of our goals. We have made amazing progress this year from a start-up to becoming Nigeria’s largest property marketplace in terms of unique listings.

"Now we want to encourage promoting all that is positive and vibrant in the cities and neighbourhoods all across Nigeria. This is an ambitious social project which we cannot do alone, so we have gathered together an amazing mix of collaborators.

"Lamudi will host and showcase urban galleries on all our online channels and reward those communities which demonstrate the most engagement. Hopefully we can spark a national movement of pride in the places we call home".

The “Living Where I Live” campaign will be hosted by Lamudi Nigeria and is already supported by Best Man Games, Street Shooters, InstaLagos, Snap It Oga, Monochrome Lagos, Logo and Lord Albert pictures, with many new collaborators expected as the campaign gains traction.

Individuals will be encouraged to send in photographs and videos of their neighborhoods and Lamudi intends to encourage mass participation through community groups, social media and competitions.

Mr. Michael Nwughala, social media manger for Lamudi Nigeria, said, "I am excited about this campaign and proud to work on making this a reality. At Lamudi we are constantly seeking out ways to engage and reward pride in our urban communities".

He added that the idea of the campaign was to engage people mostly via social media and encourage them to share information about their areas via pictures and comments.

The campaign will be run on Facebook, Twitter and Instagram.

To participate, individuals can visit Lamudi Nigeria on Facebook and enter the Living Where I Live campaign.

Alternatively, participants can post photos on Instagram and Twitter including the hashtag #LivingWhereILive.

Lamudi will be rewarding the individuals and communities that receive the most likes and shares for their pictures, with winners to be announced in the first week of November.

Individuals stand a chance of winning an Android mobile phone, while Lamudi will donate Photo studio equipment to a school in the winning community.

Launched in 2013, Lamudi is a global property portal focusing exclusively on emerging markets.

The fast-growing platform is currently available in 28 countries in Asia, the Middle East, Africa and Latin America, with more than 600,000 real estate listings across its global network.

The leading real estate marketplace offers sellers, buyers, landlords and renters a secure and easy-to-use platform to find or list properties online.