Eskimi Unveils First African Focused Mobile RTB Platform

Eskimi, a mobile social network in Nigeria, has achieved another first in the industry with the launch of a mobile real time bidding platform (mobile RTB) with a goal to even more increase the mobile reach in Nigeria for advertisement clients and agencies.

Eskimi currently has 9 million members in mobile social network in Nigeria alone and is planning to add another 30 million mobile consumers to the reach package proposed to clients in Nigeria. With the calculated overlap, the overall monthly reach Eskimi offers will exceed 32 million users.

“Our main goal from the start was to offer the best quality services to Nigerian clients. We were very focused on making performance and engagement campaigns work on our social network digital media. Launching RTB platform is our next step in becoming a one stop shop for all mobile marketing needs in Nigeria and other African countries”, Vytas Paukstys, CEO of Eskimi communicated the reasons of new platform.

New real time bidding platform will offer simplicity for clients and will not overwhelm them with programmatic buying details.

All campaigns can be launched by Eskimi account managers and clients will use the same dashboard.

 Agencies will have special deals and improved dashboards so that everything can be also shared with the clients, Eskimi said.