Eskimi Launches New Data Management Capability

Eskimi just raised the bar for marketing quality in Nigeria by introducing a new local DMP - data management platform which will allow advertisers to target specific audiences instead of just sites and apps.

Eskimi manages 2 key media platforms today: 21M+ user size mobile social network and 160M+ a mobile programmatic platform.

Currently mobile programmatic platform reaches 37M+ active monthly mobile users in Nigeria through more than 5B+ impressions and 19'000+ sites and apps.

"We are launching a piece of technology that was missing in the Nigerian market - local data platform. This will allow advertisers to target very specific audience instead of relying on their perception of certain sites or apps. An advertiser can target by age, location and gender in sites and apps where it was not possible before", Vytas Paukstys, CEO of Eskimi, commented on the launch of new functionality.

Use Cases Of The DMP
Diapers brand can target only female parents browsing all Nigerian mobile internet. A beer brand can target only alcohol consuming audience. A mobile operator striving to reach high-value users, can target only users who belong to the TOP 10% of data consumers in the market and additionally target only their own or competition subscribers.