Jumia Market Goes ‘Green’ in Rebranding Strategy

Jumia Market has unveils new company colour theme as part of its extensive rebranding effort.

The new color theme, green, the e-commerce giant said, is a reimagined navigation experience that makes it easy to accentuate the difference between Jumia Market and the other ventures of the group.

The new colour “Green” identifies the Jumia Market’s focus on freshness – widest choice for

consumers, connection- consumer’s ability to chat directly with sellers and safety- the ability to purchase freely without hassle.

Other companies under the umbrella of Jumia include Jumia Market (Kaymu); Jumia Travel (formally Jovago); Jumia Cars (Carmudi); Jumia Food (Hello Food) and Jumia House (Lamudi) 

Jumia Market prides itself the place for best deals and unique products buyers cannot find elsewhere; including a safe place to buy and sell.

“Jumia Market has grown and evolved over the last 4 years, and we felt it was time for a change. We have refreshed our color theme to reflect who we are today and to symbolize our dynamic future”, the company’s representative said.