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Adams Adeleke, the Harder Step from Learning to Earning

Chike Onwuegbuchi30 Jan 20230 Comments
Adams Adeleke, the Harder Step from Learning to Earning
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A degree still opens a door. In a labour market that now stretches from Lagos to London, the test is whether knowledge survives contact with a live system.

A degree still opens a door. In a labour market that now stretches from Lagos to London, the test is whether knowledge survives contact with a live system.

Knowledge has prestige. Employers pay for something narrower: the ability to take what one knows and make a system, a customer or a regulator behave differently on Tuesday morning.

That gap, between a certificate and a result, is where many capable graduates stall. It is also the thread running through the working life of Adams Gbolahan Adeleke, who in the past five months has been doing technical business analysis for Intelligent Reach in London after a decade in Nigerian energy, banking and fintech.

Petroleum engineering at the University of Ibadan, completed in 2015, was a conventional start. The unconventional part was what he did with the analytical habits the degree trained.

At Shell Nigeria Exploration and Production Company, from 2016 to 2018, he worked as a graduate business analyst on live change: as-is and to-be process maps, feasibility, and the unfashionable work of showing colleagues how to use what had been built. The industry was oil and gas. The transferable skill was remaining in the room after the workshop.

Banking made the stakes larger. As a product manager executive at Access Bank from March 2018 to January 2021, he worked through the integration that followed the bank's merger with Diamond Bank. The court sanctioned that combination on 19 March 2019. The new brand went public on 1 April. 

Reuters and the bank itself described a customer base of about 49 million, a scale that, at the time, put the group among Africa's largest retail banks by customers. Adeleke's slice of that history was data: reconciling two institutions' customer records under a continuing licence. It is the sort of assignment organisations give to people they already trust, because the cost of getting it wrong is public.

The next move was into digital assets, first at Busha in 2021, then as Head of Product and Business Development at Scalex until August 2022. Both roles sat against the Central Bank of Nigeria's February 2021 restriction on banks handling cryptocurrency. 

Product leadership in that setting is less about a launch event than about know-your-customer rules, partner interfaces and the unpleasant arithmetic of fraud versus conversion. At Scalex he also worked on packaging those capabilities so other firms could consume them through interfaces, a step from operating a venue to selling infrastructure.

In September 2022, he took that method into another market. Intelligent Reach, which helps retailers and brands distribute product data across digital channels, employed him in its United Kingdom office to lead marketplace integration work that the London team had not previously owned. 

Four months is too short a period for anyone honest to declare a transformation complete. It is long enough to say what the job actually is: acceptance criteria, messy catalogues, and systems that must agree with a marketplace's rules when those rules change. 

He has also completed a Master of Science in Fintech and Business Analytics at the University of Westminster, a degree that sits on top of the work rather than in place of it.

Alongside the employment record, he has been building Leenit, an education-technology venture he co-founded in April 2022, to match professionals who can teach with learners who need more than a recorded lecture. It is still a young company. Its existence matters for a different reason. 

A large share of African graduates can now watch the same lectures as students in Europe. Completing the playlist is not the same as surviving a stand-up, a sprint review or a failed release. Mentorship and supervised work remain the scarce inputs.

The global numbers, for a writer working this winter, still come from the World Economic Forum's Future of Jobs Report 2020. Employers in that survey expected that by 2025 about 44 per cent of the skills required to do existing jobs would have changed, and that a large share of staff would need reskilling on the job. Analytical thinking remained near the top of the list. In the last two months of 2022, widely available tools that generate text and code have made the Forum's point easier to see. Retrieving an answer is cheaper. Judging whether the answer is the right work is not.

Nigeria's version of the problem is well known and easily sentimentalised. A large young population, uneven workplace preparation, and employers who ask for experience they will not fund. The less comfortable implication, which Adeleke's move to London does not dissolve, is that organisations in Lagos and in the United Kingdom are making the same demand: show that you can join an unfinished process and leave it more reliable than you found it. Internships, apprenticeships and alumni mentoring are not acts of charity in that light. They are how the first year of experience comes into existence.

It would be tidy, and false, to read this career as a parable about leaving petroleum for technology. The more accurate reading is sequential application. Each role used a previous one. Shell trained the gap analysis. Access Bank tested it at merger scale. Busha and Scalex tested it under a hostile regulatory weather. Intelligent Reach is now testing whether the same habits work when the marketplace, the language and the office are new.

Degrees will keep being awarded. Tools will keep arriving. The distinction that matters for young professionals, in Abuja as in London, is whether learning was ever required to earn. On the evidence of this record, Adeleke has had to make that conversion more than once. That, more than any single job title, is the part of the story worth copying.


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Chike Onwuegbuchi

Trained and practicing journalist passionate about telecommunications, fintech, cybersecurity, and digital economy reporting.