Broadcasting
28.1% Growth Rate, S-VOD Marketing Growing After Pay TV-Gartner

While pay TV is the biggest segment of the overall consumer video services market, accounting for 96.3 percent of total spending in 2014 and 94.2 percent by 2018, Gartner said that subscription video on demand (S-VOD) is a growing market.
Speaking on the trend the current and future state of the S-VOD market and how consumers’ behaviors may impact this type of service, Fernando Elizalde, principal research analyst at Gartner, said that of all the video media services that consumers pay directly to the service provider, the over-the-top S-VOD services have the strongest growth potential.
Gartner expects consumer spending on S-VOD services to grow 28.1 percent in 2014 and 18.2 percent in 2015.
He said that there are regional differences driven by the maturity of the S-VOD market itself, including availability of providers and content, the readiness of the broadband infrastructure and the consumer’s ability and willingness to pay.
While North America and Western Europe will drive overall spending on S-VOD services, they are the slowest growing markets globally – spending on S-VOD services in North America is on pace to grow 28.5 percent in 2014 and in Western Europe spending is expected to increase 18.6 percent.
In the emerging regions, where this type of services is more novel, we estimate S-VOD spending will grow 53 percent in 2014.
In Africa, particularly Nigeria, broadband availability and affordability are part of issues seeking solutions.
On the impact on pay-TV services, Elizalde, said that, S-VOD will not displace pay-TV services as a whole.
“It is, and will be, complementary to traditional pay-TV services such as cable TV, satellite TV or IPTV. Yet, consumers will increasingly spend less in additional premium services from the pay-TV provider and divert the spending to S-VOD.
“However, there will be a small segment of the population, particularly those who are starting a new household and haven’t yet subscribed to pay-TV services, which will only rely on online access to video and TV content.
Speaking on how much consumers spend on average on S-VOD and how often do they buy S-VOD, he said, Gartner estimates that households spend anywhere between $6 and almost $10 on average per subscription worldwide.
“The spending varies somewhat regionally with emerging Greater China, Sub-Saharan and Asia Pacific countries paying the least per subscription. Gartner estimates that “technology enthusiast” households, in other words, early adopters, are already subscribing to multiple S-VOD services in mature markets. In fact, technology enthusiasts in the US spend on average $15 a month on S-VOD services, while the same group in Germany spends $17.
On content provisioning, he said, “iTunes, Amazon and Netflix are doing well as their services become available in European countries. Before Netflix’s latest expansion into Austria, Belgium, Germany, France, Luxembourg and Switzerland, the company already amassed a subscription based of nearly 5 million customers in Western Europe.
“We also saw that within two weeks of service, Netflix allured around 100 thousand subscribers in France, with the first month being free. In addition, the entrance of international service providers fosters service awareness, competition and better services for the consumers”.
In Nigeria, music and Nollywood contents are trending among the youths too.
“From a content point of view, some of the content from international S-VOD service providers needs to be in local language to appeal to a broader audience, but it is not a necessity. In addition, the availability of European content is enforced by the European Audio Visual Media Service Directive.
“The directive requires the service providers to promote the production of European content and its access, by contributing financially to the production of European content, or by reserving a share and/or prominence for European content in their catalogue. Yet, not all countries have enforced this directive,” he said.
Broadcasting
Court Fixes May 8 for Judgment in MultiChoice, FCCPC Dispute over Price Hike

Justice James Omotosho of the Federal High Court in Abuja has fixed May 8 for judgment in the suit filed by MultiChoice Nigeria Limited against the Federal Competition and Consumer Protection Commission (FCCPC).
Justice Omotosho fixed the date after lawyers representing the parties adopted and argued their written addresses for and against the suit.
The court had earlier restrained the Commission from taking “any administrative steps” against the plaintiff following an increase in the service price of two of its brands; DStv and GOtv.
The restraining order was a sequel to a formal request by MultiChoice seeking the court’s protection from planned sanction from the FCCPC, over the increase in the price of DStv and GOtv.
At the proceeding, the court granted the Commission’s request for an extension of time to regularise its processes and also allowed the plaintiff to withdraw its application for interlocutory injunction which has been overtaken by event.
Arguing its case, MultiChoice through Moyosore Onigbanjo, SAN, its lead counsel, submitted that the bone of contention is “whether the defendant have the right to control the price at which the plaintiff offers its services to the public.”
While acknowledging the regulatory powers of the Commission, the senior lawyer argued that the Act establishing the FCCPC did not confer on it the powers to regulate price or prevent anyone including the plaintiff from increasing its prices.
Besides, Onigbanjo stated that the issue of whether the defendant can regulate price has been litigated before between the two parties, adding that the Tribunal had held that the Commission has no powers to regulate prices of goods and services in the country, except the President of the Federal Republic of Nigeria.
The Plaintiff’s lawyer also submitted that even the president who is clothed with the powers to regulate prices has maintained “that his government does not believe in price control” but, that prices are determined by market forces of demands and supplies.
The plaintiff in addition submitted that if the FCCPC has no powers to control price “where does he have the powers to prevent the plaintiff from increasing price.
MultiChoice subsequently accused the Commission of discrimination, stating that all businesses in the country have been increasing their prices in line with economic conditions and inflation without the Commission raising an eyebrow, save with the plaintiff.
He, therefore, urged the court to grant all the reliefs sought in the suit.
While adopting his counter affidavit in opposition to the suit, Professor Joe Agbugu, SAN, lead counsel for the defendant, urged the court to first address the cause of action; which is the the issue of increase in the price of DStv and GOtv.
Agbugu disclosed that the Commission on February 25, wrote the plaintiff after it announced price increase effective from March 1, 2025.
According to the senior lawyer, MultiChoice was summoned to appear before the Commission on February 27, “they wrote that it was not convenient and proposed March 6. We then said that in the interim they should hold on with the price increment.”
Agbugu further stated that, “there was no issue of price regulation or fixing as at the time the action commenced.”
Besides, he claimed that the statute establishing the FCCPC, gave it “powers to check exorbitant pricing” and also powers to “regulate abuse of dominant position in the market” as it relates to prices and passing of cost to the consumer.
“The plaintiff occupies a dominant position in the television and entertainment,” Agbugu claimed, adding that the case before the court is not of price regulation but the powers of the Commission to investigate prices that are deemed exploitative and abuse of dominant position.
“The Commission is not to tell you to use price A or B but to determine that the price is exploitative” he said, “they ran away to be investigated over their planned action.
“Our action is not about price fixing; the issue is about whether the price is exorbitant…the mandate of the Commission is to protect the consumer.”
Reacting to the claim of discrimination, defendant’s lawyer, submitted that, “abuse of dominant position qualified them to be singled out for exorbitant pricing.”
Agbugu subsequently urged the court to strike out the suit and dismiss it because it attacks the major task of the Commission of protecting consumers.
“The suit should be dismissed and the plaintiff returned to us for investigation,” he added.
Responding, Justice Omotosho announced that, “judgment is reserved to May 8.”
Broadcasting
From Struggle to Stability: How FinTech is Helping Nigerian SMEs Overcome Cash Flow Challenges

When Mrs. Agbaje started her school in Ibadan twelve years ago, she didn’t envision a tech-enabled future. Her dream was simple—provide affordable, quality education to children in her community. For the most part, she made it work. But as the school grew, a new challenge took root. It wasn’t infrastructure. It wasn’t teacher retention. It was something far more basic: getting paid.
Each new term brings the same pattern. Parents promise to pay fees “by next week.” Some follow through. Many don’t. As the term wears on, Mrs. Agbaje finds herself juggling spreadsheets, reminder texts, and awkward conversations in car parks or at school gates. Meanwhile, salaries must be paid, books restocked, diesel bought. More often than not, she dips into personal savings to keep things running.
Her story is common across Nigeria. Small businesses—whether they’re schools, salons, logistics firms, or cooperative groups—are constantly navigating the emotional and financial toll of delayed payments. And it’s not just a matter of inconvenience. A recent study by MacTay Consulting found that Nigerian SMEs wait between 60 to 120 days on average to receive payment for services or products already delivered. That kind of delay is more than a hiccup. It threatens livelihoods. It blocks growth. It’s a silent killer.
For Chuks, who runs a car hire service in Enugu, the issue is tied to his bigger corporate clients. They insist on “net 30” or “net 60” terms—industry-speak for “we’ll pay you in a month or two.” That might be manageable for a large fleet with strong cash reserves, but for someone like Chuks, every week matters. With fuel prices rising and maintenance bills stacking up, he’s often forced to park cars because he doesn’t have the cash to fix them—even when work is lined up.
What links these stories is the reality that small businesses operate in a system where money is constantly in motion but rarely on time. Customers often mean well, but their own financial instability creates a domino effect. And the existing tools to manage payments—handwritten ledgers, POS machines, WhatsApp reminders—were never designed for structure. They’re patched solutions to a systemic problem.
Even digital banking, for all its advancement in Nigeria, hasn’t solved this issue. Many SMEs still operate informally, managing finances through personal bank accounts or apps not tailored to business needs. The result is a messy web of follow-ups, reconciliations, and emotional strain. Business owners become debt collectors, chasing down what they’ve already earned, time and time again.
What’s often missed in conversations about entrepreneurship is just how deeply this problem cuts. Payment delays mean rent can’t be paid on time. It means holding off on hiring a new staff member, or letting go of a part-time assistant. It means saying no to growth opportunities, not because they’re not viable, but because the cash flow isn’t predictable enough to take the risk.
And when you zoom out, the implications are national. Small businesses make up over 90% of enterprises in Nigeria. They contribute nearly half of the country’s GDP and employ a significant portion of the workforce. Yet, their greatest enemy isn’t market competition—it’s irregular income. This is a structural inefficiency that deserves far more attention than it gets.
Slowly, however, change is beginning to show. A quiet revolution is underway—one where technology is stepping in not as a trend, but as a tool for financial stability. More SMEs are beginning to explore digital solutions that streamline payments and reduce friction between businesses and customers.
Among these solutions is PaywithAccount, a new tool launched by Nigerian fintech company OnePipe. Designed specifically for businesses with recurring payments—schools, cooperatives, service providers—it allows them to automate collections directly from customers’ bank accounts. With full consent and transparency, payments can be scheduled, reducing the need for repeated follow-ups or awkward reminders.
For Mrs. Agbaje, this has made a significant difference. Parents receive structured payment plans, reminders go out automatically, and debits happen based on prior agreement. She now spends less time tracking who has paid and more time planning curriculum upgrades and engaging with teachers.
The benefit isn’t just financial—it’s emotional. When business owners don’t have to chase payments, they gain time, clarity, and confidence. They can plan ahead, restock inventory, or finally invest in that expansion they’ve put off for years. And for customers, the experience feels more professional, more trustworthy. Everyone wins.
Technology won’t solve every problem for Nigerian SMEs. But smart, well-designed financial tools are starting to remove some of the biggest roadblocks—quietly and effectively. And that’s the point. The best systems aren’t flashy. They work in the background, reducing stress, restoring dignity, and enabling business owners to focus on what truly matters.
For Ope Adeoye, founder of OnePipe, the issue is personal. “Every Nigerian knows someone who runs a business—a cousin, a friend, a neighbour. When they suffer from late payments, it affects whole families and communities. Fixing this isn’t just a business goal—it’s a social one.”
In a country as dynamic and entrepreneurial as Nigeria, the challenge is rarely about lack of ideas. It’s about systems that help those ideas survive. And one of the most overlooked systems is the way money flows—or fails to.
As more SMEs embrace tools that put payment on autopilot, a future of stability—rather than constant survival—starts to feel possible. And in a nation powered by small businesses, that kind of shift could move mountains.
Broadcasting
AFRIMA Collaborates with BridgeAfric and UNESCO for Lagos Global Music Workshop

Lagos is set to welcome top music business leaders, celebrities, business executives, and creative industry professionals from around the world as All Africa Music Awards, AFRIMA, partners with bridgeAfric, and UNESCO to host the Showbiz101 Global Workshop and Music Creation Camp.
The event, scheduled to take place from March 26th to 29th, 2025 aims to train young creatives, foster international collaborations, and further enhance the capabilities of creators and professionals along the value chain of music production and business.
Adenrele Niyi, Chief Experience Officer, (CXO), AFRIMA, said the partnership with bridgeAfric on the event underlined the AFRIMA institution’s commitment to empowering Africa’s creative industry.
“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by empowering Africa’s creative industry and by providing platforms for artists to collaborate, grow, and break boundaries. Partnering with bridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry,” Niyi said.
The AFRIMA CXO added that the event aligns with AFRIMA’s seven pillars, which include the Music Awards, Music Festivals, AFRIMA Creative Academy, Talent Discovery and Promotions, Music Business Hub, Advocacy, and Advisory & Policy Debates. “Our goal is to reinforce Africa’s position as a moving powerhouse on the global music scene—one hit, one artist, one opportunity at a time and we are excited to be at the fore front of driving this initiative,” she concluded.
According to Victoria Nkong, President of bridgeAfric who is also an Associate Producer for AFRIMA, the workshop aims to support the future of Africa’s creative industry by focusing on key areas including the need to educate and train young talents, saying, “We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed.”
She said the event will feature performances, training sessions, and recording opportunities for artists.
Nkong added that the five-day event will bring top musicians together for a three-day global music camp, where they will create songs as a team. “By the end of the camp, we will have a global EP featuring top African stars from different countries,” she said.
“Another goal of the workshop is to help artists reach new audiences by connecting them with international music executives. This will open doors for them to promote their music in different parts of the world.”
Some of the top artists who have confirmed their participation in the conference and recording camp are Juma Jux from Tanzania, Nadia Nakai from South Africa and DJ Neptune from Nigeria. Ivory Coast will be well represented by global music superstars like the AFRIMA Award winner Didi B, Himra, Suspect 95, Kikimoteleba, Goulam, and Gabin Bao.
Other notable participants include Bizzle Osikoya, Co-founder of The Plug Entertainment, and Sesan Adeniji, General Manager of Vybz FM.
From Algeria, DJ MohGreen will bring his expertise, while Eric Bellamy from Live Nation Paris, France will contribute his knowledge of the global music industry. Sonia Aimy from Canada and Wendy Harawa from Malawi are also expected.
In addition to the workshop and music camp, Nkong said a welcome Industry party is scheduled for Wednesday to officially receive the participants.
She added that registration is free for music producers, songwriters, and artists who want to learn, network, and advance their music careers.
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