E-Business
2go Urges Understanding of Social Media for Effective Adspend
2go, the mobile social network targeting users in emerging markets, particularly in Africa has revealed how social networks differ and the mindset behind people¹s decision to use using certain networks.
Marc Herson, director at 2go said that most people use multiple social networks, and brands need to become familiar with the landscape to ensure they target their spending effectively.
“People tend to use their mobile phones to snack on content and conversation. Far more than desktop-based users, they tend to be looking for an immediate hit of social connection so interfaces need to be fast and intuitive” said Herson.
According to him, although many of 2go¹s users simply enjoy the ability to message their family and friends for free, “there¹s also an important entertainment component via our chat rooms”
He said that there are hundreds of chat rooms within the 2go network, where users can play social games or share their view on topics ranging from football through beauty tips, to religion, to support for new mothers and those living with HIV.
Users can¹t set up their own rooms, said Herson, but 2go is responsive to requests.
“Last week we added over 100 rooms, and deleted 50 that weren¹t being used. It¹s always evolving” the 2go executive added.
Chat room users don¹t have to reveal their real names, and Herson said this, combined with the fact that chats happen in real time, creates an entirely different social space for 2go users than networks like Facebook or LinkedIn, “where your profile is closely tied to your real-world identity”
“Chat rooms in general provide the same kind of pleasure as striking up a conversation on the bus” said Herson.
“It¹s instant gratification — and in some ways a more honest and expressive form of communication, because people don¹t have to worry what others will think of them” he stated.
However, noted Herson, “social activities always work best when there¹s some structure and rules. We provide a guided user experience as well as rigorous community moderation. Those are key ingredients of what makes the 2go social network successful”
“People in our chat rooms are engaging in real, meaningful conversations about things that matter to them,” Herson added. “But there’s also this awareness that they’re in a semi-public transient space, so their response to advertising is arguably much more honest and engaged than to ads that appear in spaces they regard as private.”
Ads in chat-based environments also work well, said Herson, “because when people are chatting on their phones they’re wholly absorbed. It’s not a multi-tasking environment. It’s like the difference between TV and cinema — people do other things while they’re watching TV, but not at the cinema unless they want to be shouted at. In that context, well-done advertising can be part of the experience”
“Our lives are nuanced and multi-dimensional, and the proliferation of social networks reflects this², Herson pointed out.
The trick for marketers and advertisers is to work out how best to reach people in these different spaces, without disrupting them.
Employees may also use corporate emails to register for personal accounts on marketplaces and social media, increasing the risk of account theft and corporate security breaches, according to a study by Kaspersky Digital Footprint Intelligence.
Kaspersky shares these findings and suggests key cybersecurity practices to mitigate the risks of credential leaks.
Kaspersky experts analysed compromised credentials leaked on the dark web between 2019 and 2024 for three popular entertainment platforms: Roblox, Discord and Netflix. The analysis revealed that, on average, 7% of users whose accounts were leaked had registered on these platforms using a corporate email address.
“Registering on various services for personal use with a work email is not best practice. First, you may lose access to these accounts if you change jobs. Second, it can pose security risks for both you and your company.
“If your passwords follow a predictable pattern across different services – for example, ‘Word2025!’, where ‘2025’ is a recurring part – it increases the likelihood of other accounts being compromised, including your work account, should your corporate email be exposed in a dark web leak,” explains Sergey Shcherbel, expert at Kaspersky Digital Footprint Intelligence.
Kaspersky experts also found that bank employees most commonly registered their work email addresses on streaming services, marketplaces and social networks. In a few cases, corporate emails were also used as logins on gaming platforms and adult content websites.
Corporate email usage on entertainment platforms: statistics from a sample of 50 banking sector companies.
To conduct this study, experts compiled a sample of 50 banking sector companies and examined compromised credentials leaked on the dark web, identifying those linked to the corporate domains of these companies across five categories of popular platforms.
Learn more in the report. In light of this growing infostealer threat, Kaspersky has launched a dedicated landing page to raise awareness of the issue and provide strategies for mitigating associated risks.
If you encounter a data leak through infostealers, the following steps should be taken immediately:
- Change compromised account passwords and monitor for suspicious activity associated with those accounts.
- Run full security scans on all devices, removing any detected malware.
- Companies are recommended to monitor dark web markets proactively to detect compromised accounts before they pose risks to customers or employees. A detailed guide on setting up monitoring can be found here. Leverage Kaspersky Digital Footprint Intelligence to track what cybercriminals know about your company’s assets, identify potential attack vectors, and implement protective measures in a timely manner.
- As an enterprise, implement a security awareness program for employees, including regular training and performance assessments. Enforce a strict password policy for all corporate resources to reduce the risks of encountering credential-related cyber threats.
Nigeria Data Protection Commission (NDPC) has signed a Memorandum of Understanding with Mastercard to enhance data protection in Nigeria.
Dr. Vincent Olatunji, commissioner, NDPC and Derek Ho,deputy chief privacy officer, Mastercard
The agreement was sealed during a workshop where 150 Data Protection Officers (DPOs) were trained on Data Protection Impact Assessments (DPIAs).
Dr. Vincent Olatunji, commissioner, NDPC, said the event kicks off activities for the 8th NADPA conference, highlighting government efforts to train more certified DPOs.
Olatunji also disclosed the Federal Government’s commitment to increasing the number of certified DPOs with the required skills to manage data protection.
He noted that Nigeria’s digital-savvy youth are key to driving this agenda.
“Human capital is really key to us, and the ecosystem we are regulating is very special. It is still new, still emerging, and we need all we can to build the capacity of officers.
“We want to build the capacity of our people so we can be able to deliver on our mandate and fully deepen privacy in Nigeria.
“We are targeting to build the capacity of 250,000 DPOs annually, and we are working with partners like Mastercard to achieve that,” he said.
Derek Ho,deputy chief privacy officer, Mastercard, also stressed the need for collaboration to build trust in the digital economy and urged participants to embrace training as data protection keeps evolving.
Central Securities Clearing System PLC (CSCS) has announced the launch of *7270#, its Unstructured Supplementary Service Data (USSD) code service, set to go live on May 8th, 2025.
The USSD code service is an innovative solution designed to enhance the ease and accessibility of investment services for all users.
Also, this service leverages the network capabilities of MTN Nigeria to bring unparalleled convenience to investors.
Driven by a relentless commitment to innovation, CSCS aims to revolutionize information access within the Nigerian capital market through this USSD code service.
As the Central Securities Depository (CSD), CSCS focuses on enhancing investor experiences and providing deeper market insights with unparalleled convenience.
The CSCS USSD code service offers seamless access to essential market information directly from mobile phones, eliminating the need for internet connectivity or specialized trading platforms.
Investors can now effortlessly retrieve Clearing House Number (CHN), check Direct Cash Settlement (DCS) status, view stock positions, account balances, and account status confirmations.
Haruna Jalo-Waziri, managing director/chief executive officer of CSCS, said ” We are excited to launch the *7270# USSD code service, a significant step in leveraging mobile technology to democratize access to account and portfolio information.
“This service empowers every investor, regardless of their location or resources, to stay informed about their investments. At CSCS, we believe that financial inclusivity is key to driving economic growth.
“Our partnership with MTN Nigeria on this project represents a significant leap toward a more inclusive financial landscape, leveraging the spread of the MTN network.
“This collaboration enhances the investing experience, reinforcing our shared commitment to empowering individuals with the tools they need to manage their financial futures effectively.” he added.
The CSCS USSD code service will initially be available to MTN users only. However, CSCS plans to expand this service to other networks soon.
This innovative service offers investors streamlined and secure access to critical market information at their fingertips.
Aisha Umar Mumuni, chief digital officer of MTN Nigeria, said, “This collaboration with CSCS on the *7270# USSD service underscores MTN’s commitment to harnessing the power of mobile technology to simplify complex processes for our users.
“By making critical investment information available at the touch of a button, we are helping to democratize access to the capital markets and, in the process, enhance investor engagement and market transparency,” she said.
CSCS continues to lead the way in technological advancements, reinforcing its position as a pivotal player in the Nigerian capital market ecosystem.
This initiative underscores our dedication to enhancing market efficiency and empowering investors with the tools they need for informed decision-making.
Experts Urge Adoption of Digital Tools to Strengthen Nigeria’s Compliance Culture
Afreximbank to Fund African Energy Bank with $19bn
Firm Finds Leaked Netflix, Roblox and Discord Accounts Registered on Corporate emails
How Emerging Technologies Are Reshaping Trade – NITDA DG
Naira Gains Strength, Hits N1,600/$ in Parallel Market
E-Business3 days agoExpert Urges FG to Leverage Digital Assets to Drive Diversification Goal
General News3 days agoSeamlessHR, AOPN Push Payroll Innovation for Nigeria’s Outsourcing Growth
General News3 days agoFG Faults AfDB’s Adesina on Nigeria’s GDP Per Capita Figures
News3 days agoCabals Still Fighting our Refinery – Dangote
E-Business23 hours agoFirm Finds Leaked Netflix, Roblox and Discord Accounts Registered on Corporate emails
E-Financial3 days agoFirst Asset Management Surpasses ₦1 Trillion in Assets Under Management
Telecom3 days agoTelcos Plan Zero Tariff in Some Regions with Low Opex
E-Financial2 days agoCBN Spending on Naira Printing, Distribution up by 306 Percent