Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Connect with us

News

“33” Export is Deepening Friendships, Creating Opportunities and Changing Lives with ‘Friendship Experience Parties’

Published

on

Kindly share this post

Not many brands around the world care about their consumers beyond the transactional customer-brand exchanges.

 

Most, as long as revenue numbers are high and profit margins are in good shape, pay lip service to truly engaging their consumers.

 

But not “33” Export; Nigeria’s No. 1 friendship beer brand connecting and delighting consumers all around the country through its signatory consumer activation event, the “Friendship Experience Party”.

 

The “33” Export Friendship Experience Party is a thriving platform through which the brand has and still continues to deepen friendships while helping Nigerians create beautiful memories that transcend normal day-to-day relationships.

 

 

Conceived to provide unique friendship experiences whilst creating opportunities for consumers to bond, party and create memorable moments as explained by Mr Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout, Nigerian Breweries, the friendship experience parties highlight the brand’s commitment to creating moments that matter to consumers across different divides.

 

 

The “33” Export Friendship Experience Parties are typically activated at bars, clubs and restaurants close to the consumers across the country, thereby attracting even more interest in the parties and demand for the No. 1 Friendship Beer.

 

Already in 2018, the friendship experience party train has made several stops in different cities including Calabar, Port Harcourt, Lagos, Jos, Uyo, Benin, Aba, Onitsha, Warri, Owerri, and Yenagoa with more cities lined up to experience the friendship thrill.

 

Whether female or male, having and spending quality time with friends is a good thing. People with a wide network of friends have less tension, suffer from less stress, have stronger defenses and live longer.

 

 

In fact, according to Julianne Holt-Lunstad, professor of psychology and head of a study at Brigham Young University, on the relationship between friendship and longevity, “Not having a social support network can be a higher death risk than obesity or leading a sedentary life without exercise.

 

 

“The studies have shown a 50% increased odds of survival if you have a solid social network.”

 

 

Working off a consistent storytelling platform like the Friendship Experience Party, ”33” Export is helping friends and loved ones spend quality time together, create long-lasting pleasant memories and even live healthier and longer.

 

As part of the friendship experience parties, consumers participate in engaging games like Jenga and Connect Four to test the intellectual capacity of the participants and get rewarded with prizes such as refrigerators, standing fans, and power banks among others.

 

 

There is also the economic benefit enjoyed by host cities of the friendship experience parties.

 

The parties which are typically activated at bars, clubs and restaurants close to the consumers in the host city result in a boom in sales for the relaxation spots owing to the human traffic witnessed at such venues.

 

 

Indeed, the “33” Export is leading the pack among beer brands in Nigeria with a consumer-friendly initiative worthy of emulation, and it comes as no surprise that hardworking Nigerians across different divides have embraced it.

 

 

Through the Friendship Experience Parties, consumers are able to build valuable relationships with friends and loved ones and also network with new people while connecting with the brand at a deeper level.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

News

Air Peace Suspends Flight Operations Nationwide

Published

on

Kindly share this post

Air Peace Ltd has announced the suspension of all flight operations nationwide due to the ongoing strike embarked upon by the Nigerian Meteorological Agency (NiMET).
Air Peace Suspends Flight Operations Nationwide

This is contained in a statement signed by Dr Ejike Ndiulo, head of Corporate Communications, Air Peace,  on Wednesday in Lagos.
According to Ndiulo, the decision is necessary because NiMet is the agency responsible for issuing CNH (Current Nowcast of Hazardous Weather) reports, critical for safe landings, especially during this season of heavy rainfall and thunderstorms.
He said without these reports from the control tower, flight safety could not be guaranteed.
“As a safety-first airline, we have chosen to act responsibly by suspending operations until NiMet resumes full service.
“We understand this may cause inconvenience, and we sincerely apologise. Passengers will be contacted with updates and options for rescheduling,” he said.
The staff of NiMET on Tuesday commenced an indefinite strike over the condition of service and other demands.


Kindly share this post
Continue Reading

News

NITDA Fixes Date for Inaugural Meeting of the Startup Consultative Forum

Published

on

Kindly share this post

The National Information Technology Development Agency (NITDA) is pleased to announce the inaugural meeting of the Startup Consultative Forum, scheduled for Monday April 28, 2025 This milestone event marks a significant step in deepening stakeholder engagement within Nigeria’s growing startup ecosystem.

The Forum will serve as an interactive platform for startup founders, innovators, ecosystem enablers, and intermediaries to actively shape national policies that foster growth, attract investment, and drive digital innovation.

Convened under the framework of the Nigeria Startup Act (NSA), this initiative reflects the government’s commitment to making startups not just stakeholders but key contributors in building an enabling environment for innovation.

The meeting will emphasize collaborative dialogue, with a primary focus on nominating and selecting representatives for the National Council for Digital Innovation and Entrepreneurship (Startup Council)—Nigeria’s highest advisory body for the startup ecosystem. Decisions from this Forum will lay the foundation for inclusive policy development, amplifying the voices of Nigeria’s tech and innovation community.

NITDA invites all Labelled Startups, Verified Entrepreneurial and Innovation Support Organisations, Angel Investors, Venture Capitalists, and other relevant stakeholders to join the Forum and actively participate in the nomination and voting process.

Join us in shaping the future of digital innovation in Nigeria. Together, we can build a thriving ecosystem that supports and celebrates the pioneering spirit of Nigerian startups.


Kindly share this post
Continue Reading

News

IMF Downgrades Nigeria’s Economic Growth Forecast Amid Oil Price Decline

Published

on

Kindly share this post

International Monetary Fund (IMF) has revised downward its economic growth forecast for Nigeria in 2025 to 3.0%, a 0.2 percentage point cut from its earlier projection of 3.2%.

The downgrade is attributed to a decline in global crude oil prices, which remain a significant driver of Nigeria’s economy.

The updated figures were published in the IMF’s April 2025 World Economic Outlook (WEO) report, released in Washington, DC, during the ongoing Spring Meetings of the IMF and the World Bank.

The report outlines global and regional economic trends, highlighting continued vulnerability among oil-dependent economies.

According to the IMF, growth across sub-Saharan Africa is also expected to experience a modest decline, with projections falling from 4.0% in 2024 to 3.8% in 2025. However, a slight recovery is anticipated in 2026, with growth forecasted at 4.2%.

Nigeria, Africa’s largest economy, was singled out in the report as among the major economies affected by falling oil prices. The IMF noted that the country’s 2026 growth forecast has also been revised downward by 0.3 percentage points.

The IMF further reported similar economic challenges in other African countries. In South Africa, growth projections were adjusted downward by 0.5 percentage point for 2025 and 0.3 percentage point for 2026.

These revisions reflect weakening economic momentum following a lacklustre 2024, growing uncertainty, a rise in protectionist economic policies, and the impact of a broader global slowdown.

In a more severe adjustment, the IMF slashed South Sudan’s 2025 economic growth forecast by a staggering 31.5 percentage points.

The sharp decline is linked to delays in the resumption of oil production after a major pipeline sustained damage, significantly impacting the country’s revenue and export capacity.

The IMF’s outlook underscores the fragility of economies heavily reliant on natural resources and the ongoing risks posed by global market volatility.


Kindly share this post
Continue Reading

Trending