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4G Advancement in Ethiopia: A Milestone in the Country’s Telecom Landscape

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By Abiye Yeshitila

Ethiopia is on the verge of massive digital transformation, as one of the fastest growing economies in Africa, which is being led by consumers who, today, have access to more devices and are more connected than ever.

The ICT market in Ethiopia is constantly evolving, and telecommunication providers have to offer products and services that meet their customers’ demand for high speed data connectivity.

The first months of 2020 saw the spread of a novel coronavirus around the globe. Subsequent behavioral changes due to lockdown restrictions caused measurable changes in the usage of both fixed and mobile networks.

In Ethiopia, access to mobile communication has expanded rapidly. Proliferation of smartphones and tablets have increased data traffic exponentially, driven by the rise of video content. Explosion of mobile broadband is set to create new demand and an upsurge in household consumption of mobile internet is expected to provide continued impetus to the sector.

Enabling broadband connectivity for all is a basic human right and we know that for every 1000 new broadband connections, 80 new jobs are created (Ericsson and Arthur D. Little). A 10% increase in mobile broadband adoption secures 0.6-2.8% GDP growth (Ericsson and Imperial College) and a doubling of average achieved broadband speed generates an additional 0.3% GDP growth (Ericsson, Arthur D. Little, Chalmers University).

To keep up with increasing demand for data capacity, service providers need a fast solution. They are playing a key role in enhancing networks and paving the way for next generation of mobile connectivity.

Faced with limited spectrum assets and a need to provide the best user-quality network, many service providers have launched 4G LTE networks. LTE simplified the network and increased spectral efficiency significantly while driving down costs. It is the first mobile system that is designed for mobile broadband from the start. Some of the use cases it has enabled include:

  • Enhanced local-area access through network densification
  • Machine-type communications, providing efficient connections for non-human centric such as burglar alarms, power meters etc.
  • Device-to-device communications, where direct communication between wireless devices is enabled in a peer-to-peer mode

Consumer devices dominate for 4G. Despite strong initial hope for laptops as a driving device, it was the app-enabled smart phone that became the killer device. Mobile phones have moved from a communication-centric device to a multi-purpose smart personal companion. Smartphones will continue to see growth and more data-centric offerings are forecast to enter the market.

The latest mobility data shows that LTE accounted for around 11% of subscriptions in 2019 in Sub-Saharan Africa. Mobile broadband subscriptions are predicted to increase, reaching 72% percent of mobile subscriptions by 2025. LTE share will reach around 30% by the end of the forecast period, and LTE subscriptions are set to triple, increasing from 90 million in 2019 to 270 million in 2025.

Championing current demand, 4G brings major improvements in terms of coverage and capacity, offering download and upload speeds many times greater than those achievable with earlier technologies. In addition, support for Machine-Type Communications (MTC) and Internet of Things (IoT) in cellular networks is being drastically improved with the launch of 4G LTE.

Ericsson’s services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. We have done business in Ethiopia for a long time – since the sales of telephone receivers commenced in 1894.

Ericsson is devoted to support the development of Ethiopia’s telecom industry, leveraging our global expertise and technology leadership. We are working together with service providers in Ethiopia to ensure rewarding new user experiences for Ethiopian consumers in the new connectivity era as part of our mission to empower Africa’s technology-enabled economies and keep #AfricaInMotion.

What consumers want

Consumers have gone through a massive digital evolution in a short span of time and people today are staying online longer than ever before.

Our go-to technology devices have progressed from PCs to smartphones and communication has grown from voice to video and social networking services. Today, people are prone to behavior that involves reduced human interaction, with the advent of technological options such as e-shopping, e-selfcare and e-billing, to name a few.

The new consumer of today demands a seamless online experience across all the fronts whether it is a smartphone, a tablet, or other devices.

The 4G network in Ethiopia’s capital offers mobile users with faster data speeds, high-quality video conferencing and faster response times when using mobile applications or accessing the internet. It also helped service providers meet demand for mobile data, which is rising every year as customers move to adopt data-hungry smartphones, mobile modems and tablets. Hence, there are plans to expand LTE across the country.

A steady upsurge in numbers for smartphone subscriptions and mobile traffic is the norm in the mobile sector. LTE for mobile and fiber optics for fixed connections are becoming widespread and this has led to the introduction of innovative connectivity bundles for voice and data. Demand and usage of digital services like OTT video, smart home, financial services, e-health, e-education is also on the rise.

It has been stated that the mobile industry in Ethiopia is a key contributor to the country’s economy and enables new economic activity in other sectors. As wireless connectivity enables business to be done on the go, it allows information and services to be access anywhere, and will create new services and industries.

Abiye Yeshitila is Account Manager at Ericsson Ethiopia


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How Artificial Intelligence is Revolutionizing Business Plans for Entrepreneurs

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In today’s fast-paced business world, writing a comprehensive business plan can feel overwhelming for entrepreneurs. However, with the advancement of Artificial Intelligence (AI), this process is becoming more efficient and accessible. This guide shows how to use AI tools to create a business plan for your idea.

Think of AI as your digital assistant, speeding up the first draft so you have more time to make it better. AI gives you a structure, but your own ideas and understanding of your business makes the plan unique.

Embrace AI in Business Planning – Before you begin, you should know what goes into a business plan: a summary of your business, details about your company and offerings, and information about your market and competitors. You may also consider creating plans for your business sales, management, operations, and finances.

Gather all your business details first. This makes it easier for AI to help you turn them into a plan.

Feeding Information to AI – Start by providing a general overview of your business, including its name, target market, products or services, and financial projections. GoDaddy is sharing a prompt template below that can be used to provide information:

“I’m developing a business plan for my company, [company name], a [industry] startup offering [product/service]. Please accept the information below about my company as a basis for developing a strong business plan.”

Creating Sections with AI Help – Breaking your business plan into sections and using specific prompts for each can streamline the process. AI can generate initial drafts for each part, which you can then review and edit. Here are some prompts to help guide you:

1. Summary and Company Description:

  • “As a successful entrepreneur and seasoned strategist, draft an enticing executive summary and company description for [company name] in the [industry] sector.”

2. Products and Services:

  •  “As an innovative product developer, provide a comprehensive description of [product/service] offered by my company.”

3. Market Analysis:

  •  “As a market analyst, outline a detailed market analysis for [company name].”

4. Competitive Analysis:

  •  “Compile a concise competitive analysis for [company name], highlighting the strengths and weaknesses of key competitors.”

5. Marketing and Sales Plan:

  •  “Create a thorough sales and marketing plan for [company name], including a detailed growth strategy.”

6. Value Proposition:

  •  “Assume the perspective of a potential customer and identify the unique selling proposition of [company name].”

7. Ownership and Management Plan:

  •  “Outline the optimal structure, ownership, and management roles for [company name].”

8. Operating Plan:

  •  “Craft an efficient operating plan for [company name], detailing infrastructure and risk management.”

9. Financial Plan:

  •  “Develop a comprehensive financial overview and funding request for [company name], including income statements and sales forecasts.”

10. Extra Information:

  •  This is where you can add any extra details like research or visuals.

Finalizing Your Plan – Once you have drafts for each part, it’s time to make it all fit together nicely. Your business plan should clearly show what your business is about and its path to success.

Getting Feedback from AI – After refining your draft, ask AI to check for any missing parts, mistakes or inconsistencies. This is a good time for AI to help create a summary, mission statement, vision, values, and value proposition to ensure alignment with your business goals.

Make a One-Page Plan – Lastly, create a simple one-page version of your business plan. It should include all the important points and be easy to understand. This step ensures clarity and focus, making it easier to communicate your business strategy to stakeholders. Remember, while AI helps a lot, it does not replace the ingenuity and oversight of human input to help ensure your unique business ideas are being reflected in your plan.

AI can be a helpful tool for creating and growing your business’ digital presence.  With GoDaddy Airo, an AI powered experience, you can embrace AI to streamline your business planning and operations, allowing you more time to focus on turning your entrepreneurial dreams into reality.


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Group Advocates for Digital Rights at 2024 Internet Governance Forum

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Paradigm Initiative (PIN), a leading pan-African organisation dedicated to advancing digital rights and inclusion in the Global South, has made significant contributions to the just-concluded 2024 Internet Governance Forum (IGF) in Riyadh, Saudi Arabia.

PIN’s participation in the prestigious global event underscores the organisation’s commitment to fostering inclusive digital policies and ensuring that Africa’s voices are central in global discussions about the future of the internet.

During the week-long forum, PIN team members played key roles in numerous sessions, emphasising the importance of a digital rights perspective in the development of emerging technologies, advocating for a more inclusive digital future, and addressing the specific challenges the African continent faces in terms of digital access and inclusion.

PIN Executive Director, ‘Gbenga Sesan, spoke at high-profile sessions, including the Leadership Panel on ‘The Internet We Want’, which outlined the vision for a global internet that is accessible, secure, and inclusive.

At the Africa Youth IGF Parley, ‘Gbenga provided a platform for young Africans to address pressing issues such as internet restrictions, the digital divide, and digital rights violations.

Adeboye Adegoke, Senior Manager for Grants and Programmes Strategy at Paradigm Initiative, contributed to Open Forum #12, advocating for policies that ensure a rights-respecting and inclusive digital future. His discussions highlighted the importance of policies that place human rights at the core of technological advancements.

Ihueze Nwobilor, Senior Programmes Officer, spoke at the session, ‘A Rights-Respecting Approach to Emerging Tech Development,’ where he called for the prioritisation of human rights in the development and deployment of emerging technologies across Africa and beyond.

The organisation’s Senior Manager for Partnerships and Engagements, Thobekile Matimbe, shared valuable insights during the ‘Better Products and Policies Through Stakeholder Engagement’ session.

She emphasized the role of the private sector in engaging with local communities to ensure that digital products and policies are inclusive and meet the needs of vulnerable groups across Africa.

Bridgette Ndlovu, PIN Partnerships and Engagements Officer, moderated a session on ‘Implementation of the USF in 26 African Countries,’ where she and other speakers, including ‘Gbenga Sesan, discussed the crucial role of Universal Service Funds (USF) in advancing digital inclusion, particularly in underserved and rural areas.

PIN’s participation at IGF 2024 has been an important moment for advocating digital rights in Africa. “Paradigm Initiative’s participation was a powerful reminder that Africa’s digital future must be shaped by inclusive, rights-respecting policies.

“Our participation at the IGF is a continuous demonstration of the need for all stakeholders to collaborate in building a more inclusive and accessible internet for everyone, especially those in under-served communities,” PIN Executive Director, ‘Gbenga Sesan stated.


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Patricia Technologies Begins Repayments to Customers Affected by 2022 Security Breach

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Lagos-based financial technology firm Patricia Technologies has commenced repayments to customers impacted by a 2022 security breach. This follows a two-year period where the company focused on recovering funds and rebuilding trust.

In 2022, Patricia experienced a significant cyberattack, resulting in the loss of over 600 million Naira from customer accounts. Following the breach, the company temporarily restricted withdrawals and collaborated with law enforcement, leading to the arrest of several suspects, including a prominent politician.

Patricia had previously requested a two-to-five-year repayment window, a plan that has now begun to be implemented. The company has started disbursing funds to affected customers in phases, with the first batch of payments initiated on December 10, 2024.

CEO Hanu Fejiro emphasized the company’s commitment to its customers, stating, “This repayment process represents a milestone in fulfilling our promise to make things right.”

He encouraged customers to update their information on the Patricia platform and monitor official channels for further updates on their individual repayment timelines.

Subscribers who are getting paid in this phase have since been officially notified by email. One of the subscribers, with initials BP (for purposes of confidentiality), expressed appreciation and satisfaction with being paid by Patricia via an email reaction: “I really appreciate your effort. Though it took a long time, I’m satisfied with what I’ve received. Thank you for keeping to your words.”


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