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4G LTE Shipments to GCC Grow 400%, MEA Smartphone Market Booms

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Statistics released on Tuesday showed that GCC shipments of 4G LTE handsets have increased more than four times over the last year and are now close to accounting for one half of all smartphones sold in the Middle East and Africa regions.

A GCC an acronym for General Certificate of Conformity must “accompany” the applicable product or shipment of products covered by the certificate.

According to the latest figures from International Data Corporation (IDC), the market intelligence firm’s Worldwide Mobile Phone Tracker shows that smartphones now make up 75% of the phones shipped in the GCC, with buyers increasingly moving toward 4G handsets as the market matures.

“The GCC is less than a year behind the market development already seen in Western Europe,” said Simon Baker, program manager for IDC’s handset research in Central Europe, Middle East, and Africa. “However, the market is further behind the U.S., where 4G already makes up three quarters of the smartphone market.”

Competition and falling prices are playing their part in boosting the uptake of 4G LTE in the GCC. “All Apple handsets from the iPhone 5C and 5S now offer LTE, but there is much greater choice when it comes to 4G Android models,” said Nabila Popal, research manager for IDC’s handset research in Middle East, Africa, and Turkey. “Samsung is now the region’s largest vendor of LTE-enabled devices, and while the average price that a Gulf consumer currently pays for a 4G handset is close to $600 and has not fallen much over the last 12 months, cheaper models are arriving, most notably from Lenovo and Huawei.”

Elsewhere in the Middle East and Africa, the overall smartphone market is rapidly expanding, with growth rates picking up over the last two quarters.

IDC research shows that in Africa as a whole and in the wider Middle East beyond the GCC and Turkey, the number of smartphones sold in Q3 2014 was up 300% year on year. “We are in the midst of a boom,” said Isaac Ngatia, a research analyst at IDC Middle East, Africa, and Turkey. “The technology levels are more basic than those seen in the GCC and 4G phones remain relatively uncommon, but many consumers are now getting their hands on a smartphone for the first time.”

“It is a very different kind of market from the Gulf,” adds Baker. “Cheaper phones are the ones selling in high volumes, and prices are tumbling; the average price paid is not much more than half that in the GCC. The brand situation is different too; beyond Samsung and Chinese brands like Lenovo, Huawei, and ZTE that are making a push in the region, many of the bigger players just focus on single countries or sub-region and aren’t well known beyond them.”

There are also a number of brands in this market that typically focus only on distribution and marketing, and mainly source their phones from the production catalogues of independent manufacturers in China. “It is a different sort of brand from the international names the handset industry is usually associated with, and as a model it is working very well at the moment,” added Popal. “These regional brands are able to offer Android phones sourced from China that have the larger screen sizes and functions of models from the big international names but at much lower prices.”

Key examples include Tecno in Nigeria and Kenya, whose smartphone shipments were up 269% year on year in Q3 2014, and Q-mobile in Pakistan, which has more than half the national market and posted growth of healthy 42%. “Brands such as these will continue to perform well over the coming quarters,” concludes Popal. “Smartphone shipments in these poorer countries will expand a lot further in the next couple of years, as they still account for less than half the total handset market.”

IDC’s Europe, Middle East and Africa Quarterly Mobile Phone Tracker® provides a unique insight into the forces shaping the handset and smartphone markets in Western Europe, Central and Eastern Europe, and the Middle East and Africa.

The smartphone market is growing rapidly across the region, but while it already takes the lion’s share of mobile phone sales in more developed markets, in poorer countries and where mobile operators do not subsidize phone purchases on usage contracts, feature phones are still the majority of sales in units sold.

This tracker service will quantify for clients the trends impacting the mobile phone market, and provides, on a quarterly basis, vendor shares, technology trends, and a host of technical breakouts that help vendors and industry players define strategies for tracking the future wireless device market.

 


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Navigating the Path to Sustainable Telecom Services for Subscribers

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By Dinesh Balshingh

As Nigeria continues its journey towards becoming a digitally driven economy, reliable telecommunications services remain the backbone of our collective progress. At Airtel Nigeria, we are committed to delivering world-class connectivity to millions of Nigerians, enabling economic growth, empowering businesses, and enhancing lives.

We understand that the future technology needs of the country, as ushered in by the highspeed 5G era of AI, Cloud computing, Data science applications, and Blockchain, should be directing significant investments towards building a resilient network. However, the industry faces significant challenges that require a closer look as we strive to maintain the high standards that our customers deserve.

Increased Intensity of Investments: The increasing demand for digital services across sectors such as education, media, banking, transportation, and manufacturing has come with an increased demand on telecom capacity.

Upgrading networks to deliver more data capacity is key to a sustainable future. To help ensure that the Nigerian economy keeps pace with the global improvements in technology and communications while supporting the aspirations of consumers, we also take on the responsibility of executing new technology and system upgrades as well as improved security. Data security is now more than ever a priority as more and more people upload personal information online.

All of these require significant investments which are sourced from the international markets at costs denominated in US Dollars. In the past three to four years, for instance, the dollar has gone from exchanging for about N500 to over N1,600.

This more than three-fold increase in foreign exchange conversion exponentially increases the cost of investments required to run a good quality network.

In addition to this unprecedented hike in capital expenditure, the operating costs have surged dramatically, with operating expenses rising by over 300% in the last 18 to 24 months alone.

While several critical areas of the business are impacted, I would, for expediency, focus on three of those areas: Rising Energy Cost, Infrastructure Challenges, and a Commitment to Quality Service.

Rising Energy Costs: Powering telecommunication infrastructure requires significant energy resources. Energy is the single largest operating cost for running a network. With increasing global energy prices and while efforts are ongoing to fully stabilize power supply in Nigeria, Airtel Nigeria and other operators in the sector are incurring soaring costs to keep networks running seamlessly.

Infrastructure Challenges: The industry continues to grapple with rampant fiber cuts and vandalization of critical infrastructure. These incidents not only disrupt services but also demand substantial investments to repair and maintain facilities.

Commitment to Quality Service: Despite these challenges, Airtel Nigeria has remained steadfast in ensuring quality of service. From expanding 4G and 5G networks to meeting growing demand in urban and rural areas, we have painstakingly absorbed the rising costs of these obligations to avoid compromising the customer experience and ensuring Nigerians, regardless of their location, have access to mobile communication and remain connected to the digital economy.

Telecommunications operators have worked tirelessly to sustain services despite keeping tariffs unchanged for the last 10 years. While tariffs have remained static for over a decade, the economic realities necessitate a review to ensure the sustainability of services hence our recent application to the government for tariff adjustment which if approved will be a step towards addressing this imbalance.

It is not a decision taken lightly but one borne out of the need to guarantee continued investment in network expansion, technology upgrades, and improved service delivery.

The telecommunications sector is pivotal to Nigeria’s ambition to become a digital economy leader in Africa. Meeting this aspiration requires operators to make substantial investments in network infrastructure, spectrum acquisition, and innovative solutions. These investments come at a cost, one that must be shared proportionally to ensure long-term viability.

At Airtel Nigeria, we remain resolute in our commitment to:

Delivering Quality Services: As the government continues to monitor operators’ compliance with service quality standards. Airtel is dedicated to surpassing these benchmarks, ensuring customers experience uninterrupted and superior connectivity.

Driving Economic Growth: By expanding our network and enhancing digital inclusivity, we are enabling the government’s economy turnaround agenda and fostering opportunities for all Nigerians.

Being a Reliable Partner: Despite industry challenges, we are steadfast in our role as a trusted partner in Nigeria’s digital transformation journey.

While significant tariff adjustments have become warranted for the sustainability of the industry, Airtel has always been sensitive to affordability and understand that the price adjustments must be done gradually to support our customers’ financial positions.

“We believe that an approval of revised tariffs will empower operators to invest in capacity, expand coverage to underserved areas, aim for advanced security on the networks, and improve service quality and network availability while ensuring that Nigeria remains competitive in the global digital landscape.

As we navigate the present imperatives together, we urge all stakeholders, including customers, regulators, and partners to recognize the importance of building a resilient telecommunications ecosystem. Airtel Nigeria remains committed to delivering unmatched value while supporting the nation’s economic development.

Dinesh Balsingh is the Managing Director/CEO of Airtel Nigeria.

 


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Data breaches: Commission warns banks, hospitals, others against infractions

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Nigeria Data Protection Commission (NDPC) has issued a strong warning to institutions and organizations found mishandling citizens’ data, promising to impose maximum penalties on violators as part of an effort to strengthen enforcement in 2025.

National Commissioner and Chief Executive Officer, Dr. Vincent Olatunji, emphasized the importance of safeguarding data integrity and assured that the Commission will enhance its enforcement mechanisms to hold accountable sectors such as banking, healthcare, education, insurance, telecommunications, and government agencies.

In a statement released by the Commission’s Media Department, Dr. Olatunji urged data controllers and processors to prioritize data security, warning that the NDPC’s tolerance for breaches will be minimal.

He stressed that while the Commission had previously refrained from issuing fines, there would be significant penalties moving forward for those failing to comply with data protection regulations.

The NDPC’s increased focus on enforcement aims to protect the data rights of Nigerians as guaranteed by the Nigeria Data Protection Act (NDPA).

Dr. Olatunji highlighted the Commission’s ongoing engagements with public and private stakeholders to foster awareness and compliance, underscoring that these efforts have led to the signing of Memorandums of Understanding (MOUs) with key organizations such as the National Insurance Commission (NAICOM), the National Lottery Regulatory Commission (NLRC), the Data Privacy Office of Canada, and the Dubai International Financial Centre Authority (DIFC).


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Subscriber Group Rejects Telcos Push for Tariff Hike

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National Association of Telecoms Subscribers (NATCOMS), a telecoms subscriber body, has warned Nigerian Communications Commission (NCC) not accede to demands by telecommunications companies in the country to hike tariff, insisting that such increase would unleash further hardships on its members.

Subscriber Group Rejects Telcos Push for Tariff Hike

Chief Deolu Ogunbanjo, president, NATCOMS said in statement that the group in a recent emergency meeting over the planned tariff hike of telecommunication services, unanimously voted against any tariff hike.

Ogunbanjo, said telecoms services are taxable services under the Value Added Tax Act.

The Act was amended in 2019 by the Finance Act of that year to raise the tax rate from five per cent to 7.5per cent which was 50per cent increment and the increment has been borne by the consumers of rateable telecom services.

“That increment brought about untold hardship to our members many of who have been forced to cut back on their telecom requirements.

“As if that was not bad enough, the Federal Government got the National Assembly to enact the Finance Act of 2020. Section 37 of the Act amended Section 21 of the Customs, Excise Tariff etc. (Consolidation) Act by imposing an excise duty charge on Telecommunication Services. The then president, President Muhammadu Buhari by an order prescribed five per cent as the rate of the excise duty charge, chargeable for telecommunication services. The additional tax burden was greeted with public outcry and this association, at the prompting of our members, challenged the excise duty charge in court, in the case of Registered Trustees of National Association of Telecommunications Subscribers (NATCOMS) V MTN Nigeria Communications Limited and Others – Suit No: FHC/L/ CS / 189) 2023 on the ground of double taxation which is illegal and unconstitutional.

NCC and other Federal Bodies are parties to the suit and the Federal Government as represented by the Federal Inland Revenue Service (FIRS) entered an appearance and filed processes opposing the suit. The case is now pending before Hon.  Justice Aluko, sitting at the Lagos Division of the Federal High Court, and the case is slated to come up in the court on the 13th March, 2025,” Ogunbanjo said.

 


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