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5 Benefits of MTN Mobile Ads for your Business

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Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.

This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.

Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.

MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.

Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing

MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.

Data-Driven Insights:

Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences

Diverse advertising formats

This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.

Data-free solutions

MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.

Cost-effective

With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.

As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.

MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Government, Development Industries Report Threefold Decrease in Critical Cyber Incidents in 2024

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According to the latest Kaspersky Managed Detection and Response (MDR) analyst report, government and development industries experienced a significant decrease in the number of high-severity incidents with direct human involvement in 2024, whereas the food, IT, telecom and industrial sectors demonstrated an increase.

The annual Managed Detection and Response (MDR) analyst report provides insights into detected incidents, their nature and their distribution across various industries and geographic regions.

Additionally, it emphasises the most common tactics, techniques and tools used by attackers over the previous year. The data is based on analysis of incidents detected by Kaspersky MDR.

Compared to 2023, the mass media, development and telecoms industries experienced a significant increase in the number of incidents.

However, when examining high-severity incidents – those that feature direct human involvement – the distribution reveals notable differences.

In 2024, the MDR team identified that the majority of high-severity incidents occurred in IT (23%), followed by the government (18%) and industrial sectors (18%).

The report highlights a significant decrease in high-severity incidents within the government and development sectors, while the number of such incidents in the food sector increased.

Additionally, a relatively large rise was observed in the industrial sector, alongside a slight increase in retail, IT and telecoms. Interestingly, despite the mass media sector facing a substantial increase in overall incidents, this trend did not translate into a corresponding rise in high-severity incidents.

This observation shows that many attack attempts were swiftly detected and mitigated, effectively preventing their severity from escalating beyond medium levels.

“In 2024, we revealed a shift in the landscape of cyber threats, with high-severity incidents increasingly concentrated in the food sector, underscoring the necessity for cybersecurity measures in this area.

While the overall number of incidents surged in sectors like telecom and mass media, the resilience demonstrated in swiftly detecting and neutralising potential threats highlights the importance of proactive measures.

As attackers refine their tactics, organisations must adapt by investing in robust cybersecurity solutions that combine advanced technologies with expert oversight,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.

To strengthen your company’s protection against sophisticated attacks, deploy robust cybersecurity solutions and hire qualified practitioners to manage them or adopt managed security services such as Managed Detection and Response and Incident Response.

These security services encompass the complete incident management cycle from threat identification to continuous protection and remediation. They assist in safeguarding against evasive cyberattacks, investigating incidents and offering expert support even if a company lacks security workers.

 


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Ghana Shines as Host of QNET’s Groundbreaking V-Africa 2025 Event

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Ghana took center stage as the host of QNET’s highly anticipated V-Africa 2025, a regional edition of the company’s flagship convention.

From February 20 to 23, 2025, the Accra International Conference Centre welcomed over 4000 participants from across the Sub-Saharan Africa region to experience four days of empowerment, networking, and innovation.

The convention spotlighted QNET’s exclusive product offerings, which provide immersive entrepreneurship training and contribute significantly to Ghana’s tourism and economic growth. V-Africa 2025 showcased Ghana as a hub for entrepreneurial excellence.

Trevor Kuna, Chief Marketing Officer for QNET, expressed his enthusiasm: “Hosting V-Africa 2025 in Ghana is a testament to our commitment to supporting entrepreneurs in Africa.

This event isn’t just about showcasing our brand—it’s about empowering individuals to achieve their dreams while contributing meaningfully to local economies. We look forward to welcoming media representatives to witness QNET’s transformative impact firsthand.”

Empowering Entrepreneurs, Celebrating Culture

The itinerary for V-Africa 2025 included product workshops, dynamic training sessions on business building and entrepreneurship, and an exhibition featuring QNET’s signature product brands, such as HomePure range of home care products, Amezcua’s wellness range, Swiss watch brand Bernhard H. Mayer’s new Collection, and more.

Attendees gained invaluable insights into QNET’s ethos of wellness, sustainability, and entrepreneurship, setting the stage for lasting business growth.

Biram Fall, QNET’s Regional General Manager for sub-Saharan Africa, elaborated on the event’s local significance: “V-Africa 2025 will leave a lasting legacy by empowering Ghanaian entrepreneurs and supporting Ghana’s tourism industry.

“This is more than a business convention—it’s a platform for connection, growth, and transformation.”

Driving Tourism and Economic Growth

As one of the largest events of its kind in Ghana, V-Africa 2025 attracted participants from 25 countries, providing a boost to the local hospitality, transportation, and tourism sectors.

QNET’s commitment to Ghana includes partnering with local stakeholders to ensure the event delivers long-term benefits to the community.


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FlashChange CEO Seeks Regulatory Clarity in the Blockchain and Cryptocurrency Industry

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L-r: Chief Executive Officer, FlashChange, Bidemi Oke; Chief Executive Officer, Eventhive and convener of Lagos Tech Fest, Jamiu Ijaodola; Head, Corporate Communications, FlashChange, Ememobong Udofot and Chief Marketing Officer, FlashChange, Jesujoba Ojelabi, during the Lagos Tech Fest event held recently in Lagos.
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FlashChange, a forward-thinking financial service company that is redefining how digital assets are traded and managed has recently participated at the Lagos Tech Fest, a two-day event that brought together key stakeholders, industry leaders, and tech enthusiasts to discuss the future of technology in Africa.

The CEO of FlashChange, Bidemi Oke made a strong argument for more transparent regulations in the blockchain and cryptocurrency industry at the event, where he stressed the necessity of structured legislation to promote innovation, safeguard investors, and propel economic progress.

Speaking during a panel discussion alongside other panelists on Crypto in Nigeria: Fintech Integration, Real-World Applications and Opportunities, Oke emphasised the difficulties companies encounter because of legislative ambiguity. He urged legislators to work with industry players to create rules that promote responsible expansion while guarding against abuse.

“The potential for blockchain and cryptocurrencies to transform finance and promote financial inclusion throughout Africa is enormous. However, companies and investors continue to have doubts about the industry’s future in the absence of clear regulations. We must develop a framework that strikes a balance between innovation and consumer protection,” Oke remarked.

As one of Nigeria’s top cryptocurrency exchange platforms, FlashChange, has been leading the charge to encourage secure and effective digital asset transactions. While maintaining adherence to international standards, the business keeps pushing for laws that encourage the expansion of the sector.

The Lagos Tech Fest provided a forum for thought-provoking conversations about how technology, finance, and regulation interact in Nigeria. Many industry participants who agreed that a methodical and forward-thinking approach to blockchain governance was necessary found resonance in Oke’s support for regulatory clarification.

 


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