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E-Business

5 Tips For Creating A LinkedIn Company Page

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By Damilola Ojo

A LinkedIn company page is a great way for a business to promote its products and services, and engage with followers to leverage on word of mouth and direct consumer/customer engagement.

However, to get the best of out of a company’s LinkedIn page, there are some tips to consider. Jumia Travel, the leading online travel agency, shares 5 tips for creating a LinkedIn company page.

Write a Great Summary
Take time to write out a great and detailed description about your company in the ‘About Us’ section, with all the necessary information that people should know about your company.
Let your ‘About Us’ sections be written in such a way that anyone who reads it, leaves with a very good idea of what your company represents and the products/services your company offers.
Also, ensure you use keywords in your description so your company page can easily be found through relevant or related searches.

Add Images

To stand out and avoid having a bland company page, it is best to add images to your company page.
This primarily includes your company’s logo and a cover image. LinkedIn research has shown that company pages with logo images get six times more traffic to their pages.
Also, adding a logo image to your company page increases your credibility and makes it easier for your company to be identified or referred to.

Optimize Your Page For Searches

LinkedIn company pages are SEO-friendly mainly because Google previews up to 156 characters of a LinkedIn page text.
It is, therefore, important to ensure that your descriptions and texts are led with powerful, keyword-rich copy.
The best way to do this is to include words and phrases in your text that accurately describe your business, expertise and industry focus. This will make it easier for your company page to be seen in keyword searches.

Ensure Your Content is Engaging

Try to create good content that will drive conversations and word of mouth, and that will also help to create a platform for you to directly engage with your target audience.
You can share company news, articles or leadership pieces as content, and you can also encourage your followers to share their views of hot topics, as well as ask them thoughtful and interesting questions to promote engagement.
In addition, be sure to share rich content daily and try to avoid posting overly promotional messages; ensure that your messages (whether promotional or not) deliver some kind of benefit to your followers, no matter how little.

Set Engagement Targets
This will help keep you on feet and help to significantly grow your LinkedIn page in a relatively short while. Set ambitious but realistic targets for acquiring followers who match your ‘ideal customer profile’ and set engagement targets for engaging these followers you are able to acquire.
LinkedIn has helpful analytics for tracking the changes in the size and composition of your followers, and for also displaying monthly engagement metrics for your posts. This can help you better optimize your updates and posts to suit individual performances.


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E-Business

FCTA Approves N242.8m for Microsoft 365 Licence to Digitise FCT-IRS

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Mr Nyesom Wike, the minister of FCTA
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Federal Capital Territory Administration (FCTA) has approved N242.8m for the procurement of a Microsoft 365 licence for its Internal Revenue Service (FCT-IRS) as part of efforts to digitise the service’s operations.

FCTA Approves N242.8m for Microsoft 365 Licence to Digitise FCT-IRS

Mr Michael Ango, acting executive chairman of FCT-IRS, disclosed this after the FCT Executive Committee meeting chaired by Mr Nyesom Wike, the minister of FCTA,  in Abuja on Wednesday.

Ango said that the FCTA was making significant investments in technology to enhance revenue generation and collection.

“So, this is also one of those investments in technology that the FCT is undertaking.

“The licence, if procured, will enhance our ability to move most of our manual processes into automated processes.

“It will enhance our ability to communicate within our offices,” he said.

The executive chairman added that the move would also reduce the use of paper and ensure better record-keeping through the storage of information and documents in the cloud.

According to him, “The licence will essentially enhance our operations and assist us in generating revenue for the development of the FCT under Wike’s leadership.”

 

 


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Rack Centre Hosts Olla Systems’ Private Cloud Infrastructure

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Rack Centre, West Africa’s Tier III Carrier and Cloud neutral data centre, has welcomed Olla Cloud Service, a new private cloud service by Olla Systems Limited, a leading provider of innovative technology solutions, to its facility.

Rack Centre Hosts Olla Systems’ Private Cloud Infrastructure

Hosting at Rack Centre, Olla Cloud Service runs on a state-of-the-art, cloud-enabled infrastructure for enterprise applications across diverse platforms, including mission critical application, web applications as well as containerised applications using Kubernetes.

Lars Johannisson, CEO, Rack Centre, welcoming Olla Systems, noted that the partnership with Olla Systems Limited would reflect the company’s commitment to providing African businesses with high- quality cloud computing services.

He noted that Olla Systems would enjoy Rack Centre’s 13.5MW data centre campus facility, designed to meet the highest international standards and offering scalable solutions to Hyperscalers, Enterprises, and Cloud service providers.

As part of its commitment to sustainability, the facility is equipped with energy-efficient systems, advanced cooling technologies to mitigate environmental impact and an optimally-designed feature to handle high-density workloads with precision.

According to Johannisson, “With Olla Cloud Service hosting at Rack Centre, clients will experience fast performance and low latency, enabling businesses in Africa to access world-class cloud computing services within a secure and compliant local infrastructure.”

Also speaking, Olusola Adenuga, chief executive officer, Olla Systems Limited, expressed enthusiasm about hosting at Rack Centre, noting that Olla Cloud remains a groundbreaking private cloud solution for businesses.

While highlighting the benefits of the partnership between Rack Centre and Olla Systems, Adenuga disclosed that “subscribing to Olla Cloud Service is cost-effective to customers because of its local currency payment advantage.”

She also noted that the partnership between the duo, provides businesses the opportunity to meet regulatory requirements of data residency, while enjoying world-class infrastructure as a service (IaaS) locally.

“Other benefits of hosting with Olla Cloud include: 24/7 support, unparalleled performance, scalability and agility.” she added.


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Firm Offers Steps to Prevent a WhatsApp Account from being Hacked

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A user’s messaging app account might be of interest not only to jealous spouses and nosy coworkers, but also to cybercriminals.

Stolen WhatsApp accounts are used for various types of criminal activity, ranging from spam distribution to sophisticated scam schemes.

Cybercriminals constantly look for WhatsApp accounts and use various methods to gain access to them.

There are two ways cybercriminals can gain control of a WhatsApp account: they can add another device to an existing account using the “Linked devices” feature, or they can re-register the account on their own device as if the user had bought a new phone.

“In the first case, the user continues to use WhatsApp as usual, but the criminals also have access to all recent conversations. In the second case, the user loses access to their personal account.

“When trying to log in, WhatsApp notifies him that the account is already in use on another device, and the attackers can then control the account but not the past conversations.

“Messengers are a private space, as they often contain personal information about our lives and relationships with family and friends. They can also contain information about work and, in some cases, confidential information.

“If you notice any unusual activity, such as receiving replies to messages that you didn’t send, or if your friends complain about strange messages coming from your account, it’s important to take steps to protect your privacy immediately,” comments Seifallah Jedidi, Head of Consumer Channel, META, at Kaspersky.

While you can check instruction on what to do in case a WhatsApp account was already compromised, here are the key steps on how to avoid a WhatsApp account to be hacked:

  • Enable two-step verification in WhatsApp and memorise your PIN — it’s not a one-time code. To do this, go to Settings → Account → Two-step verification.
  • Never, ever share your PIN or one-time registration codes with anyone. Only scammers ask for these details.
  • WhatsApp recently introduced support for passkeys. If you enable this option (Settings → Account → Passkeys), logging in to your account will require biometric authentication, and instead of PIN codes, your smartphone will store a long cryptographic key. This is a very secure option, but it may not be convenient if you frequently change devices and switch between Android and iOS.
  • Set up a backup email address for account recovery: Settings → Account → Email address.
  • If you’ve already added an email address, log in to your email account and change your password to a strong, unique one. To store it securely, use a password manager, such as Kaspersky Password Manager.
  • Enable two-factor authentication for your email account.
  • Make sure you haven’t fallen victim to a SIM swap scam. Contact your mobile carrier — preferably in person — and verify that no duplicate SIM cards have recently been issued for your number. Also, make sure there’s no unauthorised call-forwarding set up on your number. Cancel any suspicious changes and ask the staff about additional security measures for your SIM card. These may include prohibiting SIM-related actions without your being present, an extra password required for authentication, or other protections. Available security measures vary significantly by country and mobile carrier.

Any security measures in WhatsApp will be of little use if your smartphone or computer is infected with malware. Therefore, be sure to install comprehensive protection like Kaspersky Premium on all your devices.

 


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