Broadcasting
5 Ways to Write an Engaging Value Proposition for Your Website
When it comes to selling newspapers, persuasive and relevant “above-the-fold” content has always been a necessity. The top half of the newspaper—the only part that can be seen from newsstands, is what is commonly referred to as “above the fold.” For newspapers to sell out, this above-the-fold content needs to be compelling and enticing.
The same is true of websites. On a website, this is the part visitors and prospects see immediately, without having to scroll. Also known as the “headline”, this section should carry your business’s value proposition. How well you communicate the core value and qualities of your product/service here will make the visitor want to keep scrolling, learn more about you, and ultimately choose you over other competitors.
Your headline and sub-headline should answer these questions, as briefly as possible:
● What does your company do?
● What pain points does it address and what problems does it solve for your visitors and prospects?
● Why should prospects choose you over your competitors?
In other words, a good value proposition knows its target market and through the above, it immediately lets visitors know if they are in the right place or not.
Here are five ways to ensure you get your value proposition right:
1. Speak to your customer about your entire offering
A good value proposition invites visitors to focus on their needs as well as other aspects of their requirements that they may miss out on considering otherwise. Try to capture the whole essence of your offering instead of talking about one specific aspect. For instance, take a bed and breakfast (B&B) that also includes add-on services like experience packages and guide bookings. The headline and sub-headline together should succinctly inform the visitor that it’s a B&B that not only offers a relaxing stay but also a range of add-ons. A benefits-focused copy always goes a long way.
2. Emphasise your difference
Showcase your product/service’s remarkable qualities that will pique your visitor’s interest. If it’s a CRM software, how is your offering different from the scores of other CRM software in the market? Is it top-rated in the market? Is it recommended by industry experts? Is it priced the best? Is it tailor-made for a certain segment like large enterprises or SMEs?
3. Show them a problem-free and delightful future
Your copy should encourage your visitor to envision a future that will be ‘all the more better’ for them because of your product/service. Say you provide a digital note-taking application. It’s a good idea to portray the pain-points solved as well as the delights offered by the application. The headline and sub-headline could jointly communicate that while the visitor finds it easy to remember things, the note-maker additionally helps them become resourceful and accomplish more by keeping track of their thoughts and ideas in the form of organized lists. Also, while visualizing the relationship, it’s important to use a copy that’s simple and jargon-free to reinforce the benefits in a more impactful way.
4. Get clever (but not too clever)
Wordplay can be a hit or a miss in copywriting – sacrificing clarity for cleverness in your copy more often than not does not create an impression as powerful as the simple but clear copy that you discarded earlier. Whenever you’re using wordplay or less-common words in your copy, use a light hand. Remember, the goal is to show the customer exactly how your product or service will improve their life.
5. Use hero images and CTAs
If you’ve noticed, most headlines and subheadings on websites are placed in the hero image. What’s more, each sub-headline is directly followed by a call to action (CTA). However, both of these items—the hero image and CTA, should only be the second and third elements you consider for your website’s above-the-fold space. First, try to summarise your business value proposition in a copy that’s simple, clear, and brief.
Additionally, go through the websites of some of your favourite businesses, and see how they are using this valuable real estate. Come up with as many headlines and subheadings as possible. Mix and match them, and get input from other people to make the most of this space.
Broadcasting
Davido Unites Superfans in Lagos for Exclusive 5IVE Album Experience, Powered by Spotify
To celebrate the release of his fifth studio album, 5IVE Davido hosted a select group of superfans and media at Ona Restaurant in Lagos for an exclusive meet-and-greet, presented by Spotify.
The event offered a rare, behind-the-scenes look at the Afrobeats superstar, with 50 lucky fans and 5 media partners given the chance to connect with the artist in an intimate setting.
Rather than handing out invitations, Spotify put fans to the test, requiring them to pass a five-question quiz on Davido’s music to earn a spot at the roundtable. Once inside, attendees were treated to an afternoon of music, conversation, and surprises. The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ kept the vibe going with smooth, Afrobeats-driven selections.
In true Davido fashion, a playful twist took centre stage: after teasing his absence, the artist made a dramatic, surprise entrance, sending fans into a frenzy. The moment was a perfect reflection of Davido’s personality – engaging, unpredictable, and larger-than-life.
Victor Okapala, Spotify’s Artist and Label Partnerships lead for West Africa, noted, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”
The event’s highlight was a close-knit roundtable conversation, where fans shared their love for 5IVE, with “10 Kilo” emerging as an early favourite. Each guest left with a gift box featuring five fashion items from Nigerian streetwear brand Severe Nature, who also designed the official 5IVE merch.
Reflecting on his journey, Davido shared, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”
Spotify data underscores Davido’s growing global influence. In the past 12 months, his music has been added to over 12 million playlists worldwide.
The artist’s reach spans key markets including Nigeria, the U.S., U.K., South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.
As 5IVE continues to captivate listeners, this intimate event further solidified Davido’s position as one of Afrobeats’ leading voices, fostering a deeper connection between him and his dedicated fanbase.
By Chimezie Orisakwe
It is often wise to be sceptical when politicians promise heaven on earth because, more often than not, they have shown Nigerians that their grand declarations frequently lack corresponding action. Like many Nigerians, I have learned to take such a political promise with a grain of salt. But in Imo State, the Eastern Heartland, a remarkable transformation is taking place.
During a recent visit to Owerri for the 4th Artificial Intelligence and Robotics Summit organized by the Nigerian Computer Society (NCS), I had the rare opportunity to witness firsthand the executive governor of Imo State, Senator Hope Uzodinma’s, unwavering commitment to positioning Imo as Nigeria’s premier digital economy. Far from merely paying lip service to innovation, the governor was actively engaging with young innovators, demonstrating his administration’s genuine dedication to digitalizing Imo State.
Governor Uzodinma didn’t just deliver a speech at the NCS event; he laid out a blueprint. His administration’s vision is clear: to make Imo State a global player in AI, robotics, and digital innovation. And he is not waiting.
At the centre of Governor Uzodinma’s digital revolution stands the Imo Digital City — a groundbreaking initiative poised to catapult the state onto the global technology stage. This ambitious project is not just another government white elephant; it’s already taking shape as a comprehensive ecosystem designed to nurture innovation and entrepreneurship.
The Imo Digital City features cutting-edge facilities, including high-tech classrooms, innovation hubs, and co-working spaces equipped with state-of-the-art tech tools. These resources are strategically designed to cultivate the next generation of digital entrepreneurs and position Imo as a formidable player in the global digital economy.
While his administration is doing its part, he understands the importance of partnership with the private sector. In March 2025, the governor signed a landmark agreement with the US Market Access Centre (US-MAC) to fully realize the potential of the Imo Digital City. This collaboration aims to replicate the success of Silicon Valley by fostering local tech talent, accelerating startup growth, and attracting global investment.
Beyond US-Mac, the administration has fostered partnerships with global tech giants including Microsoft, Zinox Technologies, Cisco, Konga Group, and the European Union Digital SME Alliance. These strategic alliances are structured to provide training, infrastructure, and funding that will establish Imo as Nigeria’s premier technology hub.
The governor’s digital initiatives extend beyond infrastructure to human capital development. The Skill-Up Imo Programme has already trained and empowered 40,000 youths, many of whom are now gainfully employed. This initiative forms part of a broader strategy to create over 300,000 jobs through various digital economy programs.
What sets this initiative apart is its focus on entrepreneurship. As Governor Uzodinma stated during his address at the NCS summit, “We don’t just want to create jobs; we want to create those who will create jobs.” This philosophy underscores his administration’s forward-thinking approach to governance and economic development.
He even added that his administration is rolling out fibre optic infrastructure across all 27 Local Government Areas to bridge the digital divide. Additionally, the soon-to-be-launched “My Imo App” will democratize access to government services, while an automated Land Information System will ensure efficiency and transparency in land administration.
Vision without execution is a hallucination. Fortunately, Governor Uzodinma has assembled a dynamic team to ensure these projects do not remain on paper. Leading the charge is Dr. Chimezie Amadi, the Honourable Commissioner for Digital Economy and E-Government, whose expertise and enthusiasm have been instrumental in fast-tracking these initiatives.
While many Nigerian leaders pay lip service to youth empowerment and tech innovation, Governor Uzodinma is putting Imo on the map as a model for digital governance. If he maintains this momentum, Imo won’t just be the pride of the South-East, it will be Nigeria’s business and technology hub.
By Aaron Bugal, Field CTO APJ, Sophos
Undoubtedly one of the most influential technologies in recent decades, the ascent of artificial intelligence has produced a mixture of reactions from individuals, organisations, and countries. Eyes widen as we explore its potential, concerns grow as it threatens jobs, and conversations take place at a global level on how it should be regulated. However, for cybersecurity professionals artificial intelligence presents a double-edged sword.
Aaron Bugal, Field CTO APJ, Sophos –
Although AI has shown the ability to enhance cybersecurity solutions with its pattern recognition, summarisation, and assistance capabilities, it also opens the door for threat actors to harness the technology in much more sinister ways. So, in a world where we are in a constant race to out-innovate cybercriminals, what impact will AI have, especially as it continues to evolve itself?
New technologies mean new threats
Cybercriminals have proven they shouldn’t be underestimated. They are continually updating their tactics, strategies, and tools to breach businesses, and AI only strengthens their arsenal. AI has commonly been used to help threat actors better imitate real people – altering voices, pictures, and messages to carry out convincing phishing attacks.
Beyond mimicking human behaviour, cybercriminals have begun to experiment with AI at a more technical level. Malicious GPTs have been advertised on cybercriminal marketplaces, with functions such as automated penetration testing or malicious malware development.
However, sharing a similar experience to legal industries and businesses, there is still some hesitance from cybercriminals when it comes to implementing the technology into operations, as threat actors are mainly exploring generative AI in the context of experimentation and proof-of-concepts.
This does not mean organisations should see this as a sign to slow down, as artificial intelligence will inevitably become a regular feature of cyber attacks. Instead, businesses should be evaluating if they are using the technology in a secure and optimal way within their cybersecurity set up.
AI adoption is not about being first, but being smart
Businesses of all sizes are examining how AI can be used, with Sophos finding 98 per cent of organisations are using it within their cybersecurity infrastructure in at least some capacity. Further to this, 65 per cent of organisations use cybersecurity solutions that include generative AI capabilities, and 73 per cent use solutions that include deep learning models.
While AI adoption in cybersecurity can bring many advantages, it also introduces a number of risks if approached incorrectly. Poorly implemented AI models can inadvertently introduce considerable cybersecurity risks of their own – if it isn’t provided with the right inputs, it cannot provide adequate outcomes. Organisations are alert to this risk, with the vast majority (89%) of cybersecurity professionals saying they are concerned about how potential flaws in cybersecurity tools’ generative AI capabilities will harm their organisation, with 43 per cent highlighting they are extremely concerned.
This alertness must also remain for AI that’s implemented in non-cybersecurity related tools, as emerging technologies pose threats in their infancy. Agentic AI for example has become highly topical recently, but will a technology that learns from humans be able to adequately defend itself from cyber threats? At its current level, AI should be approached with the intention that it can serve a single purpose and expecting an individual system or ‘AI agent’ to do everything with minimal human interference is risk inducing.
Therefore, an organisation’s artificial intelligence advances – both within cybersecurity infrastructure and its entire technology stack – must be done with guardrails up and thorough oversight.
Fighting fire with fire without getting burnt
In an ongoing race against cybercriminals, artificial intelligence will only become a multiplier to innovation that takes place on both sides. For businesses, avoiding the risks of AI within cybersecurity systems is possible when implementation is approached with care. This can be achieved through:
· Inquiring about vendor’s AI capabilities: AI requires transparency, and asking cybersecurity vendors about how their data is trained, what AI expertise their professionals have, and their roll out process for deploying AI capabilities will help paint a clearer picture of AI development best practices.
· Providing strict outlines to AI investment: AI investment cannot be rushed, so it is important to assess whether AI provides the best solution for current cybersecurity challenges, prioritise specific AI investments, and measure the impact of AI once it is implemented into cybersecurity infrastructure.
· Remain human first in AI adoption. Organisations should never take a set-and-forget approach to cybersecurity, and this is even more the case when AI is involved. Ultimately, cybersecurity is a human responsibility, and AI should be used as an accelerant to support cybersecurity professionals, not a replacement.
Artificial intelligence will become a mainstay within organisations for many years to come. This is no different for cybersecurity, however with such high stakes it is vital that AI is used correctly, or it will only work against its intended purpose – giving cybercriminals the leg up over organisations in this ongoing battle. It is not about implementing a range of AI capabilities to expand your cybersecurity infrastructure, but the right capabilities that address your cybersecurity needs.
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