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E-Business

5G To Serve User Generations Divided By Digital Literacy Rather Than Age

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Peter Linder, Networked Society evangelist at Ericsson
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By Peter Linder

The fifth generation of mobile networks will be the first to serve five distinct human generations. The reason? Digital literacy… While in the past, we grouped generations into age brackets, soon we might use digital literacy as the divider.

Traditionally generations have been divided into age brackets: traditionalists (-1945); baby boomers (1946-1964), Generation X (1965-1980), Generation Y (1981-1994) and Linksters (1995-) – otherwise known as Depression babies, the Woodstock generation, the latchkey generation, the Millennials and the Facebook crowd.

This segmentation model worked well when the needs of each generation were homogeneous. But the traditional model is being reviewed and could soon become outmoded and irrelevant.

Ericsson is a member of the Smart Africa Alliance  and one of their flagship initiatives is the Smart Africa Digital Literacy program, which aims to ensure that significant investments made into ICT infrastructure, content and services, and the increasing proliferation of smart devices need to be matched by investments into digital literacy if the continent is to maximize the opportunities presented by ICTs.

The World Bank expects 11 million youth to enter the African labour market every year over the next decade. They must be equipped with the right skills and training in order to succeed.

In the next 25 years, Africa’s working-age population will approximately double to one billion, exceeding that of China and India. African companies will need to fill positions with employees who possess the right digital skills.

Many population shifts have started to create new challenges for businesses. We are starting to work later in life.

We live longer than our parents. The things we want to acquire are different from those people prioritized owning in the past.

The free things we enjoy – such as neighbourhood networks – develop outside the government-financed services arena. New generations will earn less than their parents and do not therefore expect to own the same type of things, e.g. house, cars, boats etc.

But these shifts are not homogeneous within the various traditional generation brackets. The way we embrace and adopt digital innovations varies enormously, starting with how we research products and services ahead of any purchase.

While the digitally savvy explore the digital domain first, others still rely on talking to a sales person. At the point of purchase, the latter either go online or to a physical store. The digitally savvy benefit from a combination of the two models. While some people stick to a physical store, they might change their store preference.

Our preferences also differ when it comes to the customer support channels available. The digitally savvy users feel comfortable using chat support. Others prefer contact with a human voice over the phone.

All can manage mail support, but some are hesitant to share their e-mail address if it is used for marketing purposes.

The great variety of customer interfaces that businesses have is a new reality. They range from digital only to analog anchored, throughout the engagement process.

We also see that digital literacy is spread within and across the age-based generational divisions. When we combine these two phenomena, we might still have five generations to address, but they will be divided in a different way.

My predictions for the future are as follows:

5G will be the first wireless technology designed to serve five end-user segments with diverse needs.

The dividers between generations will change; instead of being age-oriented, they will depend on people’s level of digital literacy.

The new segmentation will define how digital businesses structure their marketing, sales and support flows.

Most digital generations will own less and rely more on subscription-based services.​

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Expert Urges FG to Leverage Digital Assets to Drive Diversification Goal

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The need to maximise local digital assets, amid dwindling Oil revenues and a struggling economy, has been reiterated by the Chief Executive Officer of Quomodo Systems Africa, Oluwole Asalu, who maintained this measure remains the path to prosperity.

Asalu, while addressing the press in Lagos, recently asserted that global shift towards digital economies, presents a pivotal opportunity for Nigeria at this time to mobilise sufficient resources towards effective governance.

He emphasised harnessing the burgeoning local digital economy to expedite national diversification goals, while break away from overdependence on oil output.

Asalu, boasted further that Nigeria’s tech-savvy, youthful population and increasing recognition from global tech giants already position its digital sector as a driver of inclusive growth and job creation.

“Nigeria’s overreliance on oil is no longer tenable. As global markets shift towards renewable energy, the urgency to diversify has never been greater. Technology stands out as the most promising avenue, not merely as a sector, but as an enabler of growth across all facets of the economy,” he explained.

According to him, Nigeria’s tech talent remains the new oil, a renewable resource with the potential for significant returns, if strategically harnessed.

Like India’s successes in information technology services, Asalu want Nigeria to tap into lucrative outsourcing industry to draw foreign investment.

“Foreign investment in Nigeria’s tech sector is rising. Programmes like Digital Explorers have led European firms such as Telesoft to establish operations in Nigeria. Tech giants like Microsoft and Facebook have followed suit, injecting capital and creating jobs,” he stated.

He again pointed to the emergence of three unicorns within Nigeria’s tech ecosystem as a breakthrough and sign of maturity.

“Nigeria’s tech ecosystem is already showing signs of maturity, with three unicorns emerging from its soil. These success stories, powered by local innovation, underscore the viability of a home-grown, world-class tech sector,” he affirmed.

He however emphasized urgent need to close existing gap in skills and infrastructure, in addition to embracing governance and collaboration to fully harness digital potential cum future.

 


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MRA Flags AI Concerns ahead of Press Freedom Day Today

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Media Rights Agenda (MRA), has unveiled a visual brief emphasizing the critical need for responsible and ethical use of Artificial Intelligence (AI) in journalism, particularly within Nigeria’s evolving media environment.

MRA Flags AI Concerns ahead of Press Freedom Day Today

This is coming ahead of World Press Freedom Day today.

The visual brief, developed under this year’s global theme, “Reporting in the Brave New World – The Impact of Artificial Intelligence on Press Freedom and the Media,” explores the opportunities and dangers AI poses to media freedom in Nigeria and across the world.

In a statement released in Lagos by John Gbadamosi, its programme officer,MRA noted that AI is quickly changing the way news is produced and consumed, adding that it offers powerful tools that can assist journalists in analysing data, translating stories into local languages, and extend the reach of vital information, especially to underserved areas with limited media infrastructure.

Gbadamosi added that AI can help to ensure that essential news and information are also disseminated to local communities.

However, Gbadamosi warned that the same technology is being weaponised to undermine truth and press freedom, saying: “While AI can be used to advance journalism, it can just as easily be exploited to spread disinformation, create deepfakes, and drown out independent voices with algorithmically generated propaganda.”

According to him, “In Nigeria, journalists face threats that go beyond just physical dangers; such threats now also encompass digital, algorithmic, and systemic harms and challenges, which requires media professionals to ensure that AI enhances, rather than undermines, media freedom and that technology is used to promote the truth, not distort it.”

“The visual brief breaks down key concepts like misinformation, disinformation, mal-information, and information overload, which are increasingly shaping Nigeria’s digital media ecosystem. It also raises concerns about AI-enabled surveillance, political manipulation, and the marginalisation of community-based journalists.”

Gbadamosi stated that the visual brief also advocates support for independent media, transparent AI regulations aligned with Nigeria’s context, increased digital literacy, and stronger accountability from tech companies regarding platform content and influence.

He therefore urged all stakeholders to advocate for responsible AI usage and a free, independent, professional and vibrant media environment in Nigeria, stressing that “when media freedom thrives, democracy lives.”


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Nigerians to Pay More for IDs as NIMC Raises Service Fees

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The National Identity Management Commission (NIMC) has raised the fees for all its products and services, including charges related to data modification on the National Identification Number (NIN) database.

In a statement issued in Abuja, Kayode Adegoke, NIMC’s Head of Corporate Communications, announced that the updated service fees are published on the commission’s official website.

Adegoke noted that the new pricing structure for NIMC’s services and products marks the first comprehensive review of its fees in over a decade.

The statement stated that the revised pricing is designed to align with prevailing operational costs and industry standards, while continuing to ensure that services remain accessible and affordable for all Nigerians.

The statement warned its Front-End Partners (FEPs) to comply with the newly approved rates, stating that any failure to do so could attract strict sanctions, including possible license revocation.

“The new structure ensures that the quality and integrity of our services remain uncompromised. We are committed to protecting the interests of Nigerians through fair and transparent pricing,” the statement read.

NIMC urged the public to report any Front-End Partners (FEPs) found charging beyond the approved rates. Reports can be directed to the Commission’s Inspectorate and Enforcement Unit via email at ieu@nimc.gov.ng

It further reaffirmed its commitment to delivering secure and dependable identity services. A complete list of the revised service fees can be accessed on its official website at www.nimc.gov.ng.

In a related development, Abisoye Coker-Odusote, Director General of the National Identity Management Commission (NIMC), expressed sincere appreciation to President Bola Ahmed Tinubu for his unwavering support in enhancing the National Identity Database (NIDB).

She also extended her gratitude to the Minister of Interior, Dr. Olubunmi Tunji-Ojo, and other key partners for their pivotal roles in advancing a sustainable and effective identity management system.

 


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