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78% Global Travellers Use Digital Info to Plan Trips- Visa

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Visa, a global payments technology company, today announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding.

Running in key Middle East and African markets including, Ivory Coast, Cameroon, Democratic Republic of Congo (DRC) and Senegal  until 31 August, 2015, the campaign provides cardholders with real and rich destination related information to help plan their travel as well as access to Visa’s global merchant offers and exclusive promotions.

The NotATourist campaign is designed to inspire travel beyond the regular tourist sites to savour truly local experiences that are the essence of making a destination unique.

For some, a walk in a local African market might be equivalent to a stride in the Champs-Élysées and others might find a ride on an elephant as comfortable as riding the London Bus.

As travellers experience unforgettable moments, Visa remains the gateway to an array of offers that give cardholders the ability to maximize their joy and access to thousands of attractions that unlock the secrets of their preferred destinations.

The campaign is poised to help travellers explore destinations as local inhabitants – not as tourists – by providing local knowledge using crowdsourced digital content that is showcased on Visa’s NotATourist website and the Visa Explore mobile app.

Downloading the Visa Explore Application from Apple Store or Google Play will ensure that travellers will stay informed with the most updated Visa offers and opportunities, ATM locations, and valuable information for cardholders.

The application, through a variety of sections, serves as a companion for all Visa cardholders who enjoy security, convenience, and acceptance at tens of millions of merchants worldwide.

NotATourist also offers travellers a platform to describe the many facets of a destination by sharing their own images, videos, posts and comments, making them ambassadors or tour guides of their favourite travel spots.

Visa will supplement the crowdsourced content with essential travel information and its global merchant offers across destinations.

The #NotATourist campaign signifies the innovation of the Visa brand; the fifth most valuable global brand according to MillwardBrown (http://www.apo.af/4MuNXQ), as it helps travellers to associate with the destinations and provokes their imagination for a memorable experience.

“Travellers often desire a taste of local culture and attractions that are hard to find in travel books or with a guided tour. The #NotATourist campaign tries to build on this desire, by connecting people and their experiences through unleashing the imagination of the traveller to interact with the beauty of the destination,” said Karim Beg, head of Marketing at Visa Middle East and North and West, Central Africa.

“The most important highlight of this campaign is that we are able to communicate with the hearts and minds of African travellers and help them appreciate the hidden treasures of the places they visit.

“As a global payments technology company, we believe in the power and reach of mobile applications, to tap in to the large population of smart phone users, mostly millennials who can effectively influence other aspirational travellers in the same age group.

The #NotATourist campaign ties in with Visa’s efforts to promote tourism in Africa, through partnerships with government authorities, financial institutions and merchants. In addition, Visa also invests in enhancing travel experiences through safe and convenient payment solutions, and a wide selection of benefits and privileges for travellers.

Beg added: “The Visa Global Travel Intentions Study 2015 shows that travellers are more digital-savvy than ever before, with 78% of global travellers using digital information while planning their trips, and 66% resorting to digital sources for travel tips at the destination. This is a phenomenal representation of the impact of digital engagement on the travel sector, and one of the main drivers for our efforts with NotATourist. Besides driving home the message of safe and convenient payments with Visa at target markets, we also want NotATourist to start a conversation with people on easy, unique and fulfilling cross-border travel,” as circulated by African Press Organization.

Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments.

The Company operates one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 56,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants.

Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers; its innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products.

 


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E-Financial

FairMoney Thrills Customers with Significant Interest Boost, Offers up to 30% on FairLock

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FairMoney, a financial service provider, is pleased to announce a significant update to all its savings services, delivering some of the highest interest rates in the Nigerian financial market.

This increase underscores FairMoney’s ongoing commitment to providing exceptional value and supporting customers’ financial growth. Given the current high inflation of 32.7% as of September 2024 as released by the Nigeria Bureau of Statistics, FairMoney intends to provide customers with options that improve their return on savings.

As part of this update, FairLock now offers up to 28% interest per annum, with an exclusive 30% per annum on certain tenures for first-time users.

This makes FairLock an even more rewarding fixed-term deposit option where users can securely lock their funds and enjoy between 18% and 28% p.a upfront interest payments.

Commenting on this development, Manager Director of FairMoney, Henry Obiekea, reaffirms the company’s commitment to supporting customers’ financial growth and ensuring a rewarding savings experience.

“We understand that saving is an important part of financial growth, and we want to ensure that our customers are not just saving but also growing their wealth with the best returns.

“With the new 28% interest rate on FairLock, 20% interest rate on FairTarget, and 17% interest rate on FairSave, our goal is to ensure that we continue to prioritize customer satisfaction, ensuring that they have the most beneficial and rewarding savings experience,” he said.

Another savings product, FairTarget, now offers a competitive 20% interest rate per annum, an increase from its previous 17% per annum. This provides customers with a flexible, secure, and rewarding way to save toward their financial goals while earning substantial returns.

FairSave on the other hand, changed from 15% per annum to an increased interest of 17% per annum. This product offers daily interest accrual and the flexibility to withdraw funds to a FairMoney bank account at any time without penalties, making it ideal for users looking to save for short-term goals while keeping their funds easily accessible.

FairMoney’s competitive interest rates, fast transaction processing time, and minimal service disruptions are highly favorable for salary earners, seeking reliable financial services to receive and grow their money, without sacrificing flexibility or accessibility

According to FairMoney, all savings processes have been made easy, allowing users to fund their FairLock, FairTarget, and FairSave accounts via their FairMoney account or other external banks.


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Media Capacity Training: Polaris Bank trains more than 5,000 journalists in 10 years

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Polaris Bank Limited, Nigeria’s leading digital retail commercial bank, has empowered more than 5,000 journalists across the country through its yearly media capacity building workshops in the last 10 years.

Polaris Bank

Polaris Bank

The 2024 edition of the media workshop, which held on Thursday in a hybrid format, focused on “Integrating AI Tools in Contemporary Media Practices for Innovation and Excellence.”

Speaking at the event, Rasheed Bolarinwa, Head of Brand Management and Corporate Communications at Polaris Bank, noted that the bank will continue to provide its unwavering support for the journalists and the media as a vital pillar of society.

“We believe that journalists and the media plays crucial role in shaping public discourse and fostering informed citizenship,” Mr. Bolarinwa said.

“Our commitment to training journalists across the media spectrum, is rooted in our belief that they (journalists) deserve the best possible support to excel in their profession.”

He said the bank started the media training partnering journalism clinic and holding workshops in various cities across the country. The media clinic which focused on divination of the media, was facilitated by Mr. Taiwo Obe, a veteran journalist.

Bolarinwa disclosed that more than 500 journalists registered for the 2024 edition and expressed the hope that the bank will continue to do more to support journalists and the media by bringing the best faculty to facilitate contemporary issues at its subsequent media workshops.

The programme featured a diverse range of topics, including; creativity, AI tools, and critical thinking.

Dr. Chike Mgbeadichie, a Senior Lecturer at the Pan-Atlantic University, provided insights into the application of AI tools in media practices while Mr. Lekan Otufodunrin, Executive Director of the Media Career Development Network, discussed contemporary media trends such as multimedia journalism, fact-checking and data journalism.

Dr. Mgbeadichie noted that at the end of the seminar, participants will be able to reflect deeply on thinking, actions and processes needed to generate ideas, possibilities and actions.

He added that journalists should be able to figure out how to analyze, synthesize and evaluate information; know the different AI tools available in the media space as well as understand the benefits of AI tools in contemporary media practices, among others.

Mr. Otufodunrin explained that journalists should be adept at the use of solutions journalism to enhance their investigative capabilities, using new tools such as OSINT, Geo journalism, data analysis, digital forensics, website blogs, social media, newsletters, podcasts e-publishing and social media engagements, among others.

Participants from across Nigeria, both online and in person, expressed their gratitude for the opportunity to enhance their skills.

Segun Adeleye, publisher of Worldstage, commended Polaris Bank for its continuous dedication to fostering media excellence in Nigeria.


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CBN Says No Deadline for Old Naira Notes Circulation

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Central Bank of Nigeria (CBN) has dismissed reports suggesting that the old N200, N500, and N1,000 banknotes will cease to be legal tender on December 31, 2024.

CBN Says No Deadline for Old Naira Notes Circulation

In an official statement issued on October 24, 2024, and signed by Sidi Ali Hakama, acting director of Corporate Communications, the CBN clarified that these claims are false and aimed at disrupting the country’s payment system.

The CBN’s clarification comes amidst widespread discussions regarding the status of old Naira banknotes, following the bank’s recent redesign initiative.

The statement reaffirmed that the Supreme Court’s ruling on November 29, 2023, extending the validity of the old Naira notes indefinitely remains in effect.

The Supreme Court granted the prayer of the Attorney-General of the Federation and Minister of Justice to allow the continued use of the old banknotes alongside the redesigned ones.

The CBN reiterated that its directive to all branches to continue accepting and issuing both old and redesigned Naira notes remains unchanged.

“All banknotes issued by the Central Bank of Nigeria (CBN) will continue to remain legal tender indefinitely,” the statement emphasised.

Nigerians were urged to disregard any suggestion that the old series of Naira banknotes will cease to be valid by the end of 2024.

The CBN also encouraged the public to handle all banknotes with care to protect their lifecycle and to embrace alternative payment methods, such as electronic channels, to reduce reliance on physical cash.

Ealier on Thursday, the House of Representatives tasked CBN with the need to sensitise Nigerians about the non-legal tender status of the old naira notes from the 1st of January, 2025.

Hon. Victor Ogene, leader of the Labour Party Caucus, in his lead debate said “The House is aware that, going by the Supreme Court’s subsequent ruling and order, the N200, N500, and N1,000 notes shall cease to be legal tender, medium of exchange for goods and services in Nigeria, and shall also cease to be in circulation as from January 1, 2025.


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