Telecom
81% of Nigerian Consumers are Shopping More Online Since the Start of Pandemic- Mastercard Study Reveals

A Mastercard study on consumer spending has revealed that over four out of five (81%) consumers in Nigeria are shopping more online since the onset of the COVID 19 pandemic.
Data, apparel, beauty products and FMCG (fast-moving consumer goods), have seen the highest surge of online activity.
More than 90% of Nigeria consumers said they had purchased data top-ups online while 64% shopped more online for clothing, 56% for beauty products, with gifts, books and groceries tying equally at 51%each.
With fewer opportunities to browse in the store or on the high-street, social media has emerged as the main platform for finding the most attractive products and offers, with 71% and 64% of respondents saying they had discovered new sellers through Facebook and Instagram respectively.
In fact, 78% of typical in-store bargain hunters said they spend hours searching different sites to find the best deals.
When it comes to paying for goods or services online, speed is a key factor for Nigeria shoppers, with 79% quoting this as a major consideration when choosing a business to buy from.
The Rise of Virtual Experiences
While adapting to the ‘next normal’, people have been changing the way they consume entertainment and learn new skills.
In fact, 87% of Nigeria consumers said they were using the downtime as a positive learning experience.
More than half of the respondents (61%) said they had taken a virtual cooking class, 59% learnt to manage their health and get medicines online, 29%have been mastering a new language and 35% have been learning to dance online.
51% of respondents have been educating themselveson Do-It-Yourself (DIY) projects,and just over a third (38%) said they have been learning how to film online.
It is clear from the research that shoppers are rapidly moving away from more traditional forms of retail and opting for contact-free and digital transactions.
This, in turn, is presenting e-tailers and businesses in Nigeria and across the region, with new challenges on how to best leverage the shift towards online shopping and deliver fast, convenient and secure transactions.
“There’s no doubt that the way we live and shop has drastically changed as a result of the pandemic.
“With the surge in online shopping in Nigeria, businesses need to optimize their operations to ensure they consistently deliver convenient, enjoyable and secure transaction experiences to their customers.
“At Mastercard, we are leveraging our network, insights, technology and partnerships with fintechs, banks and other key players across Nigeria to support businesses as they make the most of this new reality,” said Ebehijie Momoh, Senior Vice President, Mastercard West Africa.
Securing New Shopping Habits
With the rapid rise in online shopping, consumers are also becoming increasingly aware of the associated risks.
And, with 82% of consumers now managing their banking needs online, more than half (68%)have said that a secure checkout wasfundamental for a good shopping experience.
This is a key priority for Mastercard, as it is working to reduce online fraud and protectretailers from data breaches, while ensuring that consumers still enjoy a convenient and hassle-free payment experience.
To advance these efforts, Mastercard recently rolled out its patented tokenization technology across the region. Tokenization encrypts consumer data by replacing card numbers with digital tokens.
This prevents improper usage at any other location and provides additional security and peace of mind for consumers and merchants alike, resulting in higher approval rates while minimizing online fraud.
Telecom
How MIP Is Making a Difference in The Media Landscape

MTN Media Innovation Program (MIP), a six-month fully-funded certificate fellowship designed for media professionals, is redefining journalism and content creation in Nigeria.
Now in its fourth year, MIP, launched by MTN Nigeria in partnership with the School of Media and Communication (SMC), Pan-Atlantic University, is empowering journalists, broadcasters, and content creators with the tools to adapt, innovate, and thrive in today’s challenging media landscape.
Despite promising forecast that the market value of the Nigerian entertainment and media industry will grow from US$9.0bn in 2023 to US$13.6bn in 2028, the media sector has since grappled with issues such as limited access to training, financial instability, and the rapid decline of traditional revenue models. With digital platforms disrupting how news is consumed and monetised, journalists and media owners must rethink their approach.
MIP provides a structured learning environment where media professionals gain first-hand exposure to new industry trends, digital transformation, and the intersection of media and ICT. From data journalism to audience engagement strategies, participants leave the program with actionable skills that are shaping the future of storytelling in Nigeria.
A standout feature of MIP is its international study visit to South Africa, where fellows engage with leading media institutions, visit MTN Group’s headquarters, and participate in hands-on training sessions at the University of Johannesburg. This global exposure provides invaluable insights into how media practitioners in other markets are leveraging technology and innovation to stay ahead.
For many participants, this has been a career-defining experience. Juliet Tontoye, Vice-President, MIP Cohort 3, describes the program as ‘a turning point.’ “When we share our experiences with our colleagues at our respective media houses, we realize that the program’s benefits and impact are easier to experience than explain. In the past three months, MIP has been such an eye-opening journey. It’s a fellowship every media professional needs to experience. MTN has been such a wonderful host and we know this costs millions of Naira. However, we believe it will have a profound impact on our colleagues.”
Beyond individual impact, MIP is helping reshape the media industry by fostering collaboration and leadership. By bridging the gap between traditional journalism and digital innovation, the program ensures that fellows graduate not just as better storytellers, but as industry disruptors with a mission to create lasting change. The program’s 60 alumni, now spread across Nigeria’s top media organisations, are applying their knowledge to revolutionise newsrooms, create digital-first content strategies, and introduce sustainable business models.
According to Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria: “When we launched MIP in 2022, our goal was to enhance media professionals’ reporting capabilities and deepen their understanding of the technology sector, empowering them to become true media innovators. Seeing the impact of the programme over the past three years has been both inspiring and humbling. We are proud to continue this initiative and invite all eligible media professionals and content creators to seize this opportunity by applying for the fourth cohort.”
Similarly, the Dean of the School of Media and Communication, Pan-Atlantic University, stated: “SMC will leverage its extensive experience in training media professionals to equip this next cohort. And we will do this with our usual emphasis on creativity and ethics.”
With over 60 fellows trained since its inception in 2022, MIP is building a network of media advocates who are championing ethical reporting, storytelling innovation, and the smart use of technology in journalism.
MTN Nigeria has invested over NGN 300 Million in building Nigeria’s media industry in the past three years through its partnership with PAU.
As applications open for the 2025 cohort, the program continues to attract top-tier talent eager to take their careers to the next level and contribute to the transformation of Nigerian media.
For journalists, broadcasters, and content creators looking to future-proof their careers, the MTN Media Innovation Program is more than just a fellowship—it is a movement that is reshaping the industry, one fellow at a time.
Interested journalists, bloggers, and content creators can apply for the MIP 2025 at https://bit.ly/MTN_MIP2025.
Telecom
Nigeria Heads Anglophone Data Protection Committee

Dr. Vincent Olatunji, Chief Executive Officer of the Nigeria Data Protection Commission, has been appointed as the Chair of the Anglophone Countries Committee of the Network of Africa Data Protection Authorities (NADPA).
The appointment, confirmed on April 2, underscores Nigeria’s leadership in Africa’s data privacy efforts. Speaking after his confirmation, Olatunji urged members to prioritize collective efforts in protecting the privacy rights of over 1.4 billion Africans.
Meanwhile, Nigeria will host the 2025 NADPA Annual General Meeting and Conference in May. Themed “Balancing Innovation in Africa: Data Protection and Privacy in Emerging Technologies,” the event will showcase Nigeria’s strides in digital economy development under President Bola Ahmed Tinubu’s administration.
Telecom
NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

Nigerian Communications Commission (NCC) has charged the over 174 million telecoms subscribers in the country to constantly monitor their data usage to authenticate their consumption level.
This follows concerns being raised by telecoms consumers about the rapidity of data depletion on their devices.
The Commission particularly enjoined the consumers to always contact their service providers to make requests for cases of discrepancies noted in their data usage.
While the consumers are expected to contact their service providers to request for their usage history/statement where inconsistency exists in their data usage as first step, the Commission said they may also escalate such issues to the Commission through its toll-free Number 622 and social media platforms, especially if their requests are not satisfactorily handled.
The Commission, which also made some clarifications regarding the concerns being raised by the consumers around data usage, said the need to inform the consumers on their concerns is part of its commitment to protect and appropriately inform and educate the telecom consumer on industry issues.
Making further clarifications around data speed and usage, the Commission said data speed is the speed at which data is transferred between two devices, measured in megabits per second (Mbps or mbps), stressing that given the spread of Internet services and the immense investment in the sector, data rates have continued to increase and users may be unaware of how to measure data speed.
The telecoms regulator explained further that websites such as www.fast.com also provide an easy way for consumers to measure Internet speed on any device at any location.
“The higher the data speed, the quicker pages load-downloads and uploads-occur and expectedly, the quicker data bundles are exhausted. So, as telecom consumers are able to do more on devices in less time, some consumers’ devices & network service providers make it possible to limit data speed to help users manage data usage better.
“In any case, most devices now include functions to measure data used by devices and it is imperative that users monitor same to authenticate data usage, such as applications left running on devices. Therefore, where discrepancies occur users may contact their service provider to request for their usage history/statement. If request is not dealt with satisfactorily then, users can contact NCC by calling 622 or engage the Commission via its social media platforms”.
It added that the data usage experience is a function of location, network equipment and users connected in a particular location.
- Broadcasting3 days ago
DStv Revenue Plunges as MultiChoice Loses Nearly 4m Subscribers
- News2 days ago
NIPSS Projects Petrol Prices to Hit ₦750/Litre Before Year’s End!
- Telecom3 days ago
NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption
- Telecom3 days ago
Phone Theft: AMCODET Urges Mandatory Registration @ Point of Purchase
- E-Financial2 days ago
Fidelity Bank Reports N385.2Bn Pre-Tax Profit for 2024
- News3 days ago
TikTok Sale Deal Expected Before April 5 Deadline – Trump
- E-Financial3 days ago
Fidelity Bank Records a 210.0% Growth in PBT to N385.2bn
- News3 days ago
Questions Over House of Reps Threat to Arrest NIMC DG