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84% Cross-Border Online Shoppers Satisfied With Delivery- Survey

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Cross-border online shopping keeps on growing. Cross-border online shoppers across the world have their own ways and expectations, according to result of an Online Shopper Survey conducted by the International Post Corporation (IPC). 

When looking into cross-border online shoppers’ preferences and experiences, important differences appear between consumers in China and the rest of the world.

Key conclusions from the survey include frequency of cross-border online shopping, delivery preferences, origin of goods ordered, categories of goods, delivery cost, tracking and returns.

When looking at the results of this first Online Shopper Survey, Herbert-Michael Zapf, president and CEO of IPC states: “This survey undertaken in 17 global markets provides us with valuable insights to help postal operators understand and meet the evolving needs for cross-border e-Commerce, and will therefore be repeated annually. Cross-border is continuously growing and for this to continue it is important for postal operators to understand consumers’ behaviour in order to meet their need for more convenience and remove remaining obstacles for consumers to embrace cross-border e-Commerce.”  Consumer Preferences

Online cross-border shopping frequency varies considerably between China and the global average.

While on average, 63% of frequent cross-border online shoppers shop cross-border at least once a month, in China no less than 99% of frequent cross-border online shoppers shop cross-border at least once a month.

A computer is still the preferred device for cross-border online shoppers (77%), but in China 53% of frequent cross-border online shoppers prefer to make purchases on a smartphone or a tablet.

When comparing age profiles of frequent cross-border online shoppers, 56% of consumers who make purchases on a smartphone are between 16 and 34 prefer, compared to just 2% of consumers aged over 65.

In rating the importance of different features when shopping online cross-border, reliability was rated the highest, followed by a simple returns process and then the provision of a landed cost calculator at check-out.

The majority of consumers (76%) prefer to have their cross-border parcels delivered to their home address.

The majority, (80%) of frequent cross-border online shoppers bought goods from China (29%), the United Kingdom (19%), Germany (14%), the United States (13%) and France (5%). Chinese e-Commerce exports are dominated by the Alibaba Group with 69% of all orders placed on AliExpress or eBay, which sells in China on the Alibaba platform.

On average, clothing, footwear and apparel was the largest category (25%) for cross-border online shoppers, followed by consumer electronics (14%), and books, music and media (11%).

When looking at the value of the goods bought by cross-border online shoppers, the majority (59%) were between €10 and €100 on average.

However in China, the average value of goods purchased was considerably higher, with 65% between €101 and €300.

59% of frequent cross-border online shoppers were offered free shipping. In EU countries covered in this survey, up to 62% of frequent cross-border online shoppers received free shipping. For 67% of those who received free shipping, it was because the retailer offers free shipping. 16% of respondents were offered free shipping because they ordered goods above a certain value, 15% benefited from a free shipping promotion and 3% were offered free shipping because they were part of a loyalty programme. 27% of frequent online cross-border shoppers paid less than €10 for the shipping.

High degree of satisfaction with delivery experience but still room for improvement

84% of cross-border shoppers were either satisfied or very satisfied with their delivery experience. There was no significant difference between delivery experience satisfaction between postal operators or their competitors.

Key areas for improvement for delivery carriers remain reliability, tracking and transparency on customs duties and taxes consumers will have to pay when the parcel is delivered.

Timely delivery is the most important element to be addressed for cross-border shopping as cross-border shoppers would like to know the specific date their order will be delivered.

The research was undertaken with 4,075 respondents across 17 countries in 11 languages in September – October 2015.

The research was conducted with an online sample of 240 consumers reflective of age and gender for each of the following countries: Austria, Australia, China, France, Germany, Greece, Hungary, Ireland, Iceland, Netherlands, New Zealand, Norway, Portugal, Spain, Switzerland, United Kingdom, and the United States.

The survey has a confidence level of 90% and a margin of error of 5.31%. Although a larger number of respondents were initially contacted, only those who had bought goods online cross-border at least once in the past three months have been retained.

In the next edition of the survey, the sample size will be increased in order to reduce the error margin, according to International Post Corporation

International Post Corporation (IPC) is the leading service provider of the global postal industry that provides leadership by driving service quality, interoperability and business-critical intelligence to support posts in defending existing business and expanding into new growth areas.

 


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NIMC Denies Blocking Police Commission from Verification Server

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National Identity Management Commission (NIMC) has clarified that all its verification service platforms remain fully functional and accessible to all authorized partners, including security agencies.

NIMC Denies Blocking Police Commission from Verification Server

Abisoye Coker-Odusote, DG, NIMC

In a statement on Thursday, the Commission firmly denied claims that it had denied the Police Service Commission (PSC) access to its verification server.

Dr. Kayode Adegoke, head of Corporate Communications, NIMC, described the reported “inability of the Police Service Commission to access the NIMC verification server” as misleading and inaccurate.

He suggested that any challenges faced by the PSC may be due to internal issues within the commission itself, not from NIMC’s end.

The statement reads: “To set the record straight, the NIMC granted verification access to all Nigerian Police formations for the verification of the National Identification Number (NIN). The NPF, PSC and other security agencies have been enjoying uninterrupted verification services for over five years.

“NIMC has provided top-notch verification services for recruitment into the Nigeria Police Force, as conducted by the PSC and at no time have there been any complaints or issues regarding NIN Verification by the NPF or PSC.

“The Commission has a robust and harmonious working relationship with the Nigerian Police Force and the Police Service Commission. The Information Communications and Technology (ICT) department of the Nigeria Police Force is actively managing the long-standing verification and integration service between the NIMC and all Nigeria Police formations.Entertainment tourism packages

“NIMC will continue to provide flawless verification services for the purpose of recruitment, security mapping, cybercrime control, and any other security matters.

“The framework by which NIMC provides services to the security agencies was recently restructured for standardization and effective implementation, following consultation with the Office of the National Security Adviser, and NPF has confirmed the verification services have continued to be available. We therefore believe that any service interruption experienced by PSC may be due to internal matters.

“NIMC is committed to providing excellent verification services to the PSC, NPF and all its partners but the terms and conditions inherent must be adhered to for uninterrupted flow of service.”


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Nigeria Strengthens Cybersecurity, Launches National Cleanup Plan

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Nigerian government, through the Office of the National Security Adviser (ONSA) and the National Information Technology Development Agency (NITDA), has announced a strategic collaboration to strengthen cybersecurity and clean up the nation’s cyberspace.

Nigeria Strengthens Cybersecurity, Launches National Cleanup Plan

Recognizing that cybercrime knows no borders, Nigeria also reaffirmed its commitment to fostering stronger global partnerships within the cybersecurity ecosystem.

This announcement was made during a press conference before the inaugural National Cybersecurity Conference, which is scheduled to take place in Abuja from July 9th to 11th, 2025.

Sa’ad Abubakar, national cybersecurity coordinator from the Office of National Security Advisor, said fighting cybercrime must take the whole of society and the whole of the government approach.

According to him, “Apart from the deterrent approach whereby government agencies such as Economic and Financial Crimes Commission (EFCC) arrest individuals, take them to court and prosecute them, the youth can be nurtured into better citizens who can showcase their capacity in better ways and be useful to the country.”

Similarly, Kashifu Abdullahi, director-general, NITDA,  also stressed the need for collaborative efforts in fighting cybercrimes.

According to him “Then, in addition to that, we also want to build a stronger global collaboration with the global cyber security ecosystem, because when you look at cybercrime in general, it doesn’t respect the borders.

“Someone can commit a crime from Ghana using a Nigerian ID in the US. So you can look at him physically in a different jurisdiction, pretending to be in another jurisdiction, committing the crime in another jurisdiction.

“So without that kind of synergy and working together, it will be difficult to address these challenges. The third one is challenge. The third one is getting an alternative to cybercrime for our kids in Nigeria. We have this as a major challenge.”

Inuwa further highlighted the upcoming conference’s importance, noting that it would tackle key issues through workshops, discussions on emerging threats, cross-border cybersecurity collaboration strategies, and training programmes.

He also announced that the National Cybersecurity Conference 2025 would feature the Cybersecurity Excellence Awards, recognising top contributions in the field.

The DG extended an invitation to global partners to collaborate with Nigeria in building a safer digital future.

The press conference was attended by notable figures, including Ahmad Sa’ad Abubakar, National Coordinator of, the National Cybersecurity Coordination Centre (NCCC); Hanniel Jafar, Representative of the President, of Cyber Security Experts Association of Nigeria (CSEAN); Ankit Shukla, Managing Director, QNA Marketing Management LLC and members of the press and other stakeholders.


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AXIAN Telecom Invests in Jumia Post-MTN Era

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XIAN Telecom has acquired an 8% stake in pan-African e-commerce company Jumia Technologies, citing the platform’s fintech and logistics strengths as key drivers of its backing.

This marks the first major telecom investment in Jumia since MTN Group’s exit in 2020.

AXIAN, a fast-growing telecom and digital services provider with operations across Africa, disclosed the purchase in a Schedule 13D filing with the U.S. Securities and Exchange Commission.

While the financial terms were not disclosed, AXIAN Telecom CEO, Hassan Jaber, described the move as a strategic alignment with Jumia’s growth trajectory and digital ecosystem.

“Jumia’s achievements in digital retail and fintech, particularly through JumiaPay and its logistics network, make it a very attractive investment for us. We believe in Jumia’s potential to promote financial and economic inclusion, which aligns with our core values,” said Jaber.

Once dubbed the “Amazon of Africa,” Jumia became the first African-founded tech company to list on the New York Stock Exchange in 2019.

But years of underperformance, leadership changes, and competitive pressures dented investor confidence.

In October 2020, South Africa’s MTN Group offloaded its 18.9% stake for $138 million, well below the $698 million value it once held post-IPO.

Since then, Jumia has undergone a significant transformation. Under CEO Francis Dufay, appointed in 2022, the company exited low-performing markets like South Africa and Tunisia, cut costs, and doubled down on core markets – Nigeria, Kenya, Egypt, and Morocco.

The firm is now focused on high-growth verticals, including everyday essentials and digital financial services.

Jumia’s regional CEO for East Africa, Vinod Goel, recently revealed plans to scale up international brand offerings and open its logistics network to third-party businesses.

Jaber underscored that AXIAN Telecom’s investment signals renewed confidence in Jumia’s long-term potential.

The telecom firm’s CEO said the company views Jumia as a key player in advancing Africa’s digital economy, aligning with AXIAN’s mission through its fintech and digital infrastructure brands such as Yas and Mixx by Yas.

 


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