Telecom
9mobile Attributes Achievements in 10 years to Customer Loyalty
Emerging Markets Telecommunication Services Limited (EMTS) trading as 9mobile (formerly Etisalat Nigeria) is pleased to commemorate its first 10 years’ milestone, as one of Nigeria’s leading Global System of Mobile (GSM) telecommunications services providers.
Mr Boye Olusanya, the Chief Executive Officer, 9mobile, made known this in a statement to mark the company’s 10th year in Nigeria’s telecommunications industry.
He said that 9mobile management reflects on the company’s journey which commenced in October 2008, and we express heartfelt gratitude to our teeming customers, partners, regulators and government for your support and for standing by us over this past decade.
“We acknowledge that our successes and achievements over the past 10 years would not have been possible without your unalloyed support and continued patronage.
“As we reflect on our journey so far, we take great joy in our heritage as a truly Nigerian company renowned for innovation, customer-centricity and youthfulness. We recall with fond memories the disruptive market launch of our service as a wholly Nigerian brand with a global appeal, through the ‘0809ja’ campaign in October 2008.
“This moniker has rightly stayed with us through the years; and with you our esteemed customers and partners behind us, EMTS today remains a prime driver and avid supporter of the Nigerian spirit of excellence,” he said.
According to him, “In just 10 years of operations as Nigeria’s innovative Mobile Network Operator (MNO), we have revolutionised the nation’s telecommunications industry with an array of ground-breaking products, services and solutions to empower our youth, entrepreneurs, SMEs and indeed all segments of the Nigerian society.
“Our total commitment to leveraging technology in building businesses across the country and empowering the youth has been widely acknowledged and rewarded with several awards.
“We have recorded many firsts in the industry including our most daring masterbrand campaign ‘0809UChoose’ which put power in the hands of subscribers to choose their numbers. Others are 9Cliq, the first-of-its-kind educational tool in the youth market; and GEM, a unique loyalty proposition in the Nigerian telecommunication industry for high-value customers.
He added that Moreblaze, its revolutionary data bundle that offers the fastest data; and their 4G LTE service which does not require a SIM swap for customers to enjoy 4G connectivity; also rank on the list.
“Our innovative multi-device product that allows customers use a single data subscription on up to 5 different devices concurrently remains unique, and our first ever smartpaks product that offers customers different applications including WhatsApp, Instagram, twitter, Facebook etc., based on their lifestyle at affordable rates, is unbeatable in the market.
“Our enterprise solutions including Market Access and SME Arena have served as growth enablers for small businesses; while easy payment solutions like 9pay, a mobile wallet that allows people to make seamless payments, continue to drive financial growth.
“We have also left significant footprints on education, arts and culture with the 9mobile Telecommunications Engineering Postgraduate Program (9TEPP) – a first in West Africa; our flagship pan-African 9mobile Prize for Literature which promotes literacy and encourages writers to hone their craft across Africa; and the 9mobile Photography Competition,” he noted.
Nigeria is set to receive telecommunications equipment and fibre optic infrastructure worth $3 billion in June 2025, according to Bosun Tijani, minister of Communications, Innovation and Digital Economy.
Speaking during a panel session at the Nigeria Development Update (NDU) organised by the World Bank, Tijani revealed that the equipment valued at $1 billion was expected to arrive in the country by mid-2025.
He added that an additional $2 billion worth of fibre optic cables would soon be delivered to boost Nigeria’s telecommunications infrastructure.
According to him, the initiative aims to significantly enhance communication services across the country and bridge the connectivity gap.
Tijani also noted that a pilot phase targeting over 20 million Nigerians who currently lack access to any form of telecommunications would soon be launched.
The Nigeria Development Update (NDU) is a bi-annual World Bank report that assesses the country’s recent economic and social developments, policy directions, and provides recommendations to address emerging challenges.
Legend Internet Plc has launched FTTR by Legend — Nigeria’s first Fibre-to-the-Room (FTTR) service, redefining the standard for broadband connectivity across homes and businesses.
“Being listed on NGX is just the beginning, With FTTR by Legend, we are building the infrastructure of the future, today — not just to improve connectivity, but to transform how people live, work, and create”, said Aisha Abdulaziz, CEO of Legend Internet Plc.
This groundbreaking innovation was deployed by Legend, with strategic technology support from global telecommunications leader- Huawei. The result is a seamless digital experience that meets the demands of modern living.
The launch of FTTR follows the recent signing of a Memorandum of Understanding (MoU) between Legend Internet and Huawei Technologies.
“Our collaboration with Huawei reflects our commitment to global standards and local innovation. Unlike traditional broadband that stops at the router, FTTR by Legend brings pure fibre into every room, offering zero lag, full-house coverage, and the performance needed for smart homes, remote work, creators, and tech-forward enterprises.
The collaboration is aimed at accelerating broadband infrastructure development, enhancing local capacity, and positioning Nigeria as a digital leader in Africa. Huawei brings decades of R&D in fibre optic and smart home technology to support Legend in deploying this state-of-the-art infrastructure.
Coming on the heels of its recent listing on the Nigerian Exchange Limited(NGX), Legend Internet PLC shows no signs of slowing down. The company is celebrating its public debut with a landmark product — one that delivers ultra-high-speed fibre into every room of a building, enabling uninterrupted, gigabit-speed internet at all times.
Legend Internet’s entry into fibre-to-the-room solutions is part of a broader ambition to close the digital divide in Nigeria. While FTTR by Legend is currently being offered exclusively to high-end residences, the company plans to scale and democratize access through complementary solutions over time. This aligns with Legend’s dual-market approach.
In broadband, Legend leverages fibre optics to deliver ultra-high-speed internet directly to consumers, with a focus on reliability, speed, and innovation. In fintech, the company is expanding last-mile payment infrastructure and delivering secure, scalable tools including wallets, merchant solutions, and digital financial platforms for everyday use.
Legend’s mission is clear: to power Nigeria’s digital future — through cutting-edge technology, bold thinking, and local-first execution.
National Agency for Science and Engineering Infrastructure (NASENI) has welcomed President Bola Ahmed Tinubu’s “Nigeria First Policy,” describing it as a bold step toward accelerating Nigeria’s industrial revolution and economic growth.
In a statement issued on Sunday, NASENI’s Executive Vice Chairman and CEO, Khalil Suleiman Halilu, commended the policy’s prioritization of locally made goods and indigenous solutions in government procurement.
He said the directive would empower local entrepreneurs, manufacturers, and technology innovators by giving them the necessary support to thrive.
“With Mr. President’s directive to the Bureau of Public Procurement (BPP) to revise and enforce guidelines in favor of local suppliers, we anticipate a significant increase in patronage of Nigerian-made products,” Mr. Halilu said.
“Government is a major buyer of goods and services, and this move will translate into increased demand across key sectors.”
Describing the policy as “forward-thinking and revolutionary,” Mr. Halilu noted that NASENI has long championed local content through its own initiatives.
He highlighted products developed by the agency, ranging from Nigerian-assembled vehicles and energy systems to smart irrigation tools and electronic devices, as evidence of the quality and competitiveness of local manufacturing.
He further referenced NASENI’s ongoing Made-in-Nigeria Strategic Focus Group meetings held across the country, aimed at driving awareness and understanding of consumer attitudes toward local products.
These forums bring together experts, regulators, manufacturers, entrepreneurs, and civil society actors to identify challenges and promote solutions for increasing local patronage.
“We are determined to be at the forefront of implementing the President’s vision,” Mr. Halilu stated. “But this is also a call to action for local producers.
“It is not enough to enjoy policy support, quality and standards must never be compromised.
“We must deliver products that compete favourably with imports and meet the needs of Nigerian consumers.”
NASENI, mandated to develop Nigeria’s science and engineering infrastructure, has been engaging stakeholders across states including Katsina, Lagos, Anambra, Delta, Kano, Kaduna, and Ogun to boost innovation, address manufacturing challenges, and encourage the adoption of homegrown solutions.
President Tinubu’s “Nigeria First Policy” directs the BPP to implement procurement reforms that prioritize local content and maintain a register of qualified Nigerian manufacturers and service providers.
Mr. Halilu concluded by affirming NASENI’s readiness to lead the charge: “We have seen the capacity and competence of our local manufacturers.
“They are ready. With the right support, we can achieve true industrialization powered by Nigerian solutions.”
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