Telecom
9mobile Moreblaze Wins Three Top Cristal Awards
9mobile has earned more international recognition with the advertising campaign for its reloaded data service, moreblaze, winning three top awards at the just concluded African Cristal Awards in Marrakesh, Morocco.
9mobile shone brightly at the prestigious African Cristal Festival as moreblaze won three bronze awards in the Film African Cristal – Media Category; Film African Cristal – Telecommunications Category; and Film African Cristal – Brand Entertainment & Content for TV/Cinema Category respectively.
The annual African Cristal Awards also dubbed African Cristal Festival, rewards the best advertising campaigns created and broadcasted over the African continent on any media.
Commenting on the awards, Adebisi Idowu, Vice President, Marketing, 9mobile, said the African Cristal Awards affirmed the unwavering commitment of 9mobile to creativity, which reflects in its continuous development and offering of innovative products and services typified by the trailblazing moreblaze data offering, and complementary advertising campaign.
“As a leading telco in innovation, 9mobile is committed to leveraging technology to continue to offer its customers products and services that creatively empower them to exceed limits and solve everyday problems. 9mobile moreblaze typifies this commitment; we have demonstrated to Nigerians that it is possible to enjoy uninterrupted, superfast browsing and online streaming experience 24/7 without burning a hole in your pocket”, he stated.
Idowu added that the awards also spoke to the commitment of the telco to continuously deliver excellent service and also achieve positive growth, in spite of the challenging operating environment.
Moreblaze is an affordable best-in-class high-speed broadband internet access and youth-centric data package that enables Nigerians to experience true browsing freedom void of defragmentation and channel noise, especially with video and audio experience real time.
Since its launch into the Nigerian market nine years ago, 9mobile (formerly trading as Etisalat Nigeria), has been recognised for its leadership in advancing quality of life across sectors. The telco won the Nigerian Communications Commission’s Award for Excellent Service, for its effective collaboration with the Commission to ensure access to its Customer Care Helpline.
It also won the Best Customer Service Telecommunications Company at the Nigeria Customer Service Awards; Best Company in Education and Best Company in the Promotion of Gender Equality at the SERA awards; Best Corporate Social Responsibility Initiative across Africa, bestowed at the inaugural Commonwealth ICT & Industry Awards, London; Top 3 Companies in Corporate Social Responsibility, Advertisers Association of Nigeria (ADVAN) Awards, and Top 3 Socially Responsible Companies, Governance Advancement Initiative for Nigeria (GAIN).
9mobile in December 2017 closed the year on a very high note winning a record of 13 top awards at the 12th Annual Lagos Advertising and Ideas Festival (LAIF) Awards. The awards comprised seven Gold, three Silver, and three Bronze. In addition, this year, 9mobile emerged Nigeria’s Mobile Network Operator with the clearest voice quality in the annual mobile network test conducted by P3 Communications, the largest European and international leader in mobile telecoms benchmarking.
MTN Champs Season 3 Lagos Continental Relays concluded on April 12, 2025, with a vibrant closing ceremony at the Yabatech Sports Complex.
This event marked a historic moment in Nigerian athletics, featuring the debut of the Olympics-approved mixed relays and showcasing exceptional talent across various track and field events.
The final day was a blend of intense competition and entertainment, drawing families, friends, and MTN Nigeria staff to the stands. Guests enjoyed music, games, and the much-anticipated MTN Staff Relays, where teams from different departments competed for medals and bragging rights. The Innovators emerged victorious, clinching gold in both male and female categories.
MTN executives also joined the fun, participating in 50m sprints and emphasizing the importance of physical activity. Chief Human Resources Officer, Esther Akinnukawe, highlighted the company’s Go M.A.D (Make A Difference) campaign, encouraging individuals to stay active and impactful in their fields.
The Lagos Continental Relays attracted over 2,500 entries from 155 schools, with participants competing in four age categories: Cadet (U-14), Youth (U-17), Junior (U-20), and Senior. The event not only celebrated athletic excellence but also reinforced MTN’s commitment to nurturing future Olympians and building a legacy of sports development in Nigeria.
Season 3 of MTN Champs continues with the grand finale scheduled to take place in Uyo at the Godswill Akpabio Stadium from April 30 to May 3.
MTN Group, Africa’s leading telecommunications provider, has joined forces with Meta to improve the quality and reliability of voice and video calls on real-time calling applications such as WhatsApp across 12 MTN markets.
The collaboration, which began at the Mobile World Congress (MWC) 2024, focuses on optimizing application-aware networks and network-aware applications to deliver a seamless and high-quality user experience. By leveraging data analytics and conducting comprehensive testing, MTN and Meta have successfully developed solutions that enhance the interaction between mobile networks and real-time calling applications.
Nigeria, MTN’s largest market, was the first to implement these enhancements. Early results indicate a remarkable 50% improvement in key performance indicators (KPIs), significantly enhancing the user experience for MTN Nigeria mobile users.
“This implementation further demonstrates our commitment to enhancing our customers’ digital experience.
“We’re pleased with the remarkable improvement in our real-time communication services, reflecting our commitment to innovative customer solutions,” said Yahaya Ibrahim, Chief Technology Officer (CTO) at MTN Nigeria.
Diego Marí, Head of Network Ecosystems Engineering at Meta, added, “The collaboration allows us to deploy advanced solutions for an unparalleled real-time experience in Nigeria and showcases our dedication to elevating service quality and improving user experience, while striving for continued efficiency in traffic delivery.”
The partnership underscores MTN and Meta’s shared vision of delivering cutting-edge solutions to enhance digital communication across Africa.
Rack Centre, West Africa’s premier Tier III carrier and cloud-neutral data centre, has unveiled its state-of-the-art 12MW IT Load Data Centre, the LGS2, in Lagos, Nigeria.
This innovative facility is set to redefine the digital landscape of Nigeria, offering unparalleled infrastructure, scalability, and reliability.
Speaking at the official commissioning on April 10, 2025, Rack Centre’s Chairman, Maher Jarmakani, emphasized the company’s dedication to innovation and sustainability.
He highlighted the LGS2 facility’s role in providing uninterrupted, energy-efficient solutions for enterprises, cloud providers, and financial institutions, reinforcing Rack Centre’s pivotal role in Nigeria’s digital transformation.
“This facility exemplifies our commitment to powering the nation’s digital future,” Jarmakani stated.
Governor of Lagos State, Babajide Sanwo-Olu, represented by his Deputy Chief of Staff, Sam Egube, praised the milestone during his keynote address.
He described the LGS2 facility as a cornerstone in Lagos’s journey toward becoming a globally competitive digital hub.
Sanwo-Olu also commended Rack Centre for prioritizing sustainability and energy efficiency in the centre’s design.
Rack Centre’s CEO, Lars Johannisson, expressed gratitude to the Lagos State Government for fostering an enabling environment to support the company’s vision.
Johannisson described the facility as a symbol of Nigeria’s commitment to cutting-edge technology, sustainable digitisation, and artificial intelligence.
He noted that with the LGS2 operational, Rack Centre’s data centre capacity would increase eightfold, solidifying its leadership in sub-Saharan Africa’s digital infrastructure space.
As a key player in Nigeria’s digital ecosystem, Rack Centre continues to connect people, businesses, and ideas, driving technological progress and cementing its legacy as a trailblazer in Africa’s digital economy.
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