9mobile Strategizes on Next Steps of Channel Partners’ Relationship

9mobile has re-engineered a key aspect of its stakeholder relations by hosting its Channel Partners to an exclusive Conference and Gala event, to celebrate these strategic partners for their unwavering loyalty over the past ten years and to strengthen the relationship for the years ahead.

Acknowledging the contribution of those in the channel sales value chain to the success of its operations, 9mobile celebrated the Channel Partners for continuously doing business with the network and supporting it in achieving its business goals.

Speaking at the 2019 Annual Channel Partner Conference and Gala in Lagos on Wednesday, March 27, the Acting Managing Director, 9mobile, Stephane Beuvelet, expressed gratitude to 9mobile Channel Partners as a critical stakeholder group whose support was most treasured.

The conference which is an annual event where 9mobile officials and Channel Partners meet to discuss the pertinent issues within the trade operations, and strategies to adopt in the new year, had several partners from across the country grace the occasion. The Channel Partner Conference is also an avenue for discussing the emerging issues within the industry and brainstorming creative solutions.

While reviewing performance of the past year, Beuvelet thanked the partners for their commitment and cooperation in ensuring that the telco’s various products reach the customers at the right time.

He said, “We want to appreciate you all for your loyalty and dedication to the 9mobile brand these ten years. We remain an established and competitive business because of you, we all get down to work and do what we need to do to meet our customer’s needs and push the business forward.

We in turn affirm our commitment to continue to provide innovative products, services and solutions that actually address the needs of our subscribers, whilst also supporting our partners to achieve their objectives.”

Beuvelet added that 9mobile was already implementing bold initiatives that will guarantee optimum value to both customers and partners, while urging stronger cooperation from the channel stakeholders going into the new year.

“We have deployed an array of innovative brand loyalty reward programs which are currently running such as the Magic Hour Promo, Northern Promo and more recently our WhatsApp free offer.

“We are also expanding our network coverage for superior network Quality of Service. Specifically, we are enhancing our 4G penetration by launching 4G LTE network in fifteen new cities across Nigeria.” he said.

Also speaking at the event, the Vice President, Consumer Sales and Service, 9mobile, Ken Ogujiofor, appreciated the partners’ loyalty and commitment to the brand, assuring that the operator does not take them for granted.

He said, “We always want to hear from our partners because they are important stakeholders in the business alongside our customers. We want to make sure you are comfortable and that your concerns are addressed.”

The conference featured several presentations during which the company’s plans for 2019 were shared with the partners. Also highlighted at the meeting that ended with a gala night were areas of opportunities that the partners can leverage for profitability.