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9mobile Wows Abuja Customers in ‘Magic Hour Promo’

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After recently splashing its Lagos customers with stunning prizes in the ongoing Magic Hour promo, a new set of winners emerged in and around Abuja, carting home fabulous prizes on Friday, March 22.

The event which held in Abuja was in continuation of the prize redemption events of the promo, organized by the most innovative and customer-friendly telecommunications company, 9mobile.

The prize redemption, which took place at the Mall Atrium, Jabi Lake Mall, Abuja, also witnessed a surprise Shopping spree in which many participants, who had accompanied the promo winners to the event as friends and loved ones, went home with amazing items which they purchased from the mall free of charge courtesy of 9mobile.

Just like the Lagos edition, 9mobile customers who participated in the promo won many fantastic prizes including free airtime, smartphones and cash prizes running into millions of naira as part of the rewards given out by the telco under its customer reward scheme, Magic Hour Promo, in celebration of customers for their loyalty to the network over the past ten years.

Speaking at the prize presentation, the Acting Managing Director of 9mobile, Stephane Beuvelet, said the Magic Hour Promo is one of the ways the telco is fulfilling its promise to make this year as fulfilling as possible for its subscribers.

“This promo was introduced by 9mobile to mark its tenth anniversary and a way to reward the loyalty of our customers. This is very much a recognition initiative from 9mobile as we want to change the lives of our customers; we created this opportunity to make an impact in their lives which you all are seeing today.

This is very significant, and we are very happy with it. With just N100 our customers can do extraordinary things which they ordinarily wouldn’t have been able to do. We designed the Magic Hour Promo to reward our customers, every day, every week and every month till the promo ends”, he said.

Beuvelet, while commending customers in Abuja for being among the most active participants in the promo, assured subscribers of more loyalty initiatives even as he reaffirmed the telco’s commitment to raising the bar of Quality of Service and adding value to its customers.

Receiving his N5 million cash prize, Faruk Muhammed expressed delight at being singled out of the millions of subscribers who participated in the promo daily.

The excited father of five said; “I had not even seen N500,000 in my life let alone N5 million. It sounded unbelievable at first when I was told. I have always made 9mobile my network of choice any time, any day; for me, this is more than a reward. When this promo started I tried to load up to N100 everyday so that I could at least win something, but this prize completely blew my mind!”

The Magic Hour Promo which kicked off on February 11 will run for 90 days; the promo is 9mobile’s way of celebrating and rewarding its customers for their unwavering loyalty and brand affinity. Some lucky customers have already moved up the social status ladder by becoming millionaires courtesy of the promo, as draws hold across key cities in Nigeria.

Prizes still up for grabs include the grand prize of N20 million for one winner at the end of the promo, and N5 million cash to be won by two lucky customers. Also, one lucky customer will win N250,000 every day, while 5 customers will each win N50,000 cash daily throughout the duration of the promo. Other fantastic prizes are 5 smartphones to be won per week.

To stand a chance to win big in the Magic Hour promo, all new and existing customers can simply recharge a minimum of N100 or text WIN to 88808.


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Telecom

FG Says 50 Percent Telecom Tariff Hike is Only a Start

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Wale Edun, minister of Finance, has stated that the recently approved 50 percent tariff increase in the cost of telecommunications services is only a starting point. He noted that it is necessary to balance rising operational costs with the provision of quality services and the broader economic considerations for both consumers and the telecoms industry.

FG Says 50 Percent Telecom Tariff Hike is Only a Start

Wale Edun

He said this during an interview on Arise News at the 2025 World Economic Forum (WEF) in Davos, Switzerland.

Edun explained that the tariff review, the first in 12 years, was necessitated by inflation and a significant rise in telecom operators’ operational costs.

While operators had requested a 100 percent increase to meet cost demands, the Federal Government approved a 50 percent increment as a compromise.

“There is a need to reflect the fact that over a 12-year period, there has been a rise in costs, there has been inflation, and that needs to be reflected,” Edun said.

“It is all about compromise and the timing and sequencing of these changes. As critical players in Nigeria’s economy, we want the telcos to operate efficiently, providing quality services, and contributing to GDP growth.”

Edun highlighted that the government’s primary objective is to ensure that telecom operators deliver efficient services, such as seamless call terminations and improved quality, while fostering growth in the sector.

“We don’t want dropped calls. We want good quality services from them. And at the same time, we want them growing, employing people, and adding to the country’s GDP,” he stated.

While acknowledging the backlash to the tariff increase due to its potential impact on the cost of living, Edun maintained that the government is committed to ongoing reviews and consultations to address these concerns and ensure that the adjustments remain beneficial for both consumers and operators.

“The cost-of-living increase that has occurred has to be reflected,” he explained.

“But I believe that this 50 percent increase is a start, and it is a situation that will be looked at on a forward-looking basis as we go forward. There will continue to be review, consultation, and discussion in this area.”

The minister also noted that telecom pricing is regulated to prevent arbitrary increases and the importance of dialogue and compromise in setting tariffs.

 

 

 

 

 

 

 


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NANS Threatens Nationwide Protests over 50 Percent Telecom Tariff Hike

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National Association of Nigerian Students (NANS) has condemned the recently approved 50 per cent increment in telecommunications tariffs by the Nigeria Communications Commission (NCC) and the Ministry of Communications, Digital Economy, describing it as not only abnormal but inconsiderate and unjustifiable.

NANS Threatens Nationwide Protests over 50 Percent Telecom Tariff Hike

NANS in a statement signed by Comrade Oladimeji Uthman, clerk of the Senate, National Headquarters, warned the NCC and the Ministry of Communications, Digital Economy to review the increment within 72 hours or risk a nationwide protest by over 40 million Nigerian students already going through untold hardships occasioned by rising inflation.

Comrade Uthman stated further, “This decision is not only abnormal but also highly inconsiderate and unjustifiable, especially in the current socio-economic climate that has placed an unbearable burden on Nigerian students and citizens.

“In an era where digital connectivity has become indispensable to education and daily life, such a steep increment will have far-reaching consequences for students. The proposed hike will escalate the cost of internet data and other telecommunication services, which are critical tools for learning, research, and academic activities.

“The harsh realities of Nigeria’s economic situation—marked by rising tuition fees, expensive transportation, increased accommodation costs, and general inflation—already weigh heavily on the shoulders of students and their families.”

NANS emphasised that adding a 50% tariff increment to these challenges amounts to an outright disregard for the welfare and progress of Nigerian students, saying that the association had over the year been at the forefront for affordable and inclusive access to digital infrastructure as a way to bridge the educational gap in Nigeria.

It stated that the NCC’s decision, if implemented, will further exacerbate the digital divide, excluding millions of students from accessing quality education and information as it raised concerns that the policy undermines the government’s commitment to youth development, innovation, and the digital economy agenda.

Considering the challenges faced by the telecommunications industry, including inflation and operational costs, NANS cautioned that the burden of these challenges should not be transferred to the masses, especially Nigerian students and urged the NCC and the Ministry of Digital Economy to explore alternative measures to address these issues without jeopardizing the affordability and accessibility of telecommunications services.

NANS explained further ,”As stakeholders in the future of this nation, we call for immediate dialogue with the NCC, the Ministry of Digital Economy, and relevant telecommunications stakeholders to discuss a fair and balanced approach that prioritizes the welfare of Nigerian students and citizens. We believe that together, we can find a sustainable solution that balances industry growth with public interest.

The statement added, “As the umbrella body of Nigerian students, NANS cannot sit idly by while policies detrimental to the collective interest of over 40 million Nigerian students are implemented without due consideration.

“We hereby issue a 72-hour ultimatum to the NCC to review this tariff increment and take decisive steps toward its reversal. Failure to heed this call will leave NANS with no other choice but to embark on a nationwide mass protest to demand justice and fairness for Nigerian students.

“We are prepared to mobilize all student leaders, unions, and organizations across the 36 states and the Federal Capital Territory to peacefully demonstrate against this decision.”

It warned that the planned protests will not only demand the reversal of the tariff increment but also advocate for broader consultations with stakeholders before any future policies affecting the public are implemented, saying it remained committed to peaceful advocacy and dialogue as a means of resolving issues but with limited patience.

The review, which comes amid rising inflation and economic pressures, has elicited mixed reactions. While consumers have expressed affordability concerns, industry players see it as a long-overdue adjustment to sustain operations and improve service delivery.


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9mobile Pledges to Boost Service Quality, Customer Experience

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Telecommunications provider, 9mobile, has applauded the Federal Government and the Nigerian Communications Commission (NCC) for approving a 50% tariff adjustment—a vital initiative aimed at addressing persistent challenges in Nigeria’s telecom sector.

This decision, reached after extensive deliberations, marks a significant step towards ensuring the long-term sustainability of the industry by enabling the necessary investments to enhance service quality for consumers nationwide.

The telecom industry had previously advocated for a substantial tariff review to combat surging operational costs, driven by inflation, skyrocketing energy prices, and a currency devaluation exceeding 300%.

While the industry’s initial request called for a larger increase up to 100%, the NCC’s approval of a 50% adjustment represents a balanced approach to safeguarding affordability for consumers while addressing industry sustainability concerns.

Obafemi Banigbe, 9mobile’s CEO, emphasized that the tariff adjustment will enable telecom operators to reinvest in critical infrastructure upgrades and capacity expansion—both of which have been delayed due to financial constraints. “This tariff adjustment is timely and essential,” Banigbe stated.

“It allows operators to fulfill obligations and capital commitments necessary for future growth. Without this, the industry risked a decline in service quality due to insufficient funding. With this change, we are better positioned to drive innovation, growth, and enhanced connectivity for Nigerians.”

Banigbe further noted that the increase provides a much-needed boost for 9mobile’s ongoing business transformation. This includes modernizing network infrastructure, expanding coverage, and improving digital platforms for faster and more reliable connectivity. “This decision enables us to replace outdated equipment, expand our network to underserved areas, and enhance the overall customer experience,” he added.

The tariff adjustment is a strategic measure to bridge the funding gap exacerbated by rising operational expenses, many of which are denominated in foreign currency.

These challenges have strained telecom operators, limiting their ability to reinvest and driving up debt levels. The new pricing structure provides a pathway to financial stability while ensuring the delivery of top-tier services to millions of Nigerians.

Telecom operators have long advocated for market reflective pricing structure, highlighting its importance for industry sustainability. The approval of this tariff adjustment ensures that operators can balance affordability with the need to cover escalating costs and maintain quality services.

Reaffirming 9mobile’s commitment to the Nigerian market, Banigbe stated: “Our focus remains on investing in infrastructure that delivers reliable and innovative services to our esteemed customers. We are dedicated to empowering Nigerians through connectivity, expanding access, and supporting the nation’s vision of becoming a leading digital economy in Africa.”

With this development, 9mobile is poised to further strengthen its reputation as a customer-centric, quality-focused service provider, ensuring that Nigerians remain connected and empowered in an increasingly digital world.


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